Broadcasting
Pay TV Subscribers Ask FG to Break Monopoly of Multichoice
Association of Telephone, Cable Tv and Internet Subscribers of Nigeria (ATCIS) has told the Federal Government, to break the monopoly of Multichoice in order to create a level playing field for others who wants to play in the sector.
Mr. Sina Bilesanmi, national president ATCIS, during a press conference in Lagos, said that the pay TV services which have consistently attracted hike in tariffs, is not in the best interest of his members.
Bilesanmi, said Multichoice, being the near monopolist in the sub-sector of the broadcast industry, has continued to hike its subscription fees unapologetically in Nigeria urging the National Broadcasting Commission (NBC) to borrow a leaf from the Nigerian Communications Commission (NCC) which has a consumer affairs department and has made the protection of consumers its priority.
He said that: “It’s unclear if the NBC’s sphere of supervision extends to that of the pay TV industry because if it does, the South African operator will not be taking everyone for a ride hiding under the excuse of an increase in content costs. We had sought the introduction of the GSM payment model but they said they lacked the technology to so do. Since the company said it cannot implement it, just like the two South African companies, MTN and Econet Wireless, said per second billing was a mirage until Globacom came to the scene, we passionately appeal to President Tinubu to look critically into how to break this monopoly. The government should create a level playing field. An operator must not be allowed to become too powerful.”
He advised the federal government to set up a committee to examine why attempts by indigenous operators to go into the pay TV industry is always frustrated.
“We demand for genuine liberalisation of the sector. We demand that the Federal Competition and Consumer Protection Commission (FCCPC) should beam its search light on the pay TV sector. For instance, subscribers should be able to roll over their subscriptions. Remember there was also a time in the history of GSM telephony in Nigeria when subscription was tied to a limited number of days. Whatever cash by way of airtime a subscriber had on his or her mobile phone was tied to a specific validity period. Because of the economic hardships occasioned by bold decisions, we, the pay TV subscribers demand a regime of roll over of our subscription. If any of our members subscribes and is unable use it, such a member should be able to use it any time he or she is available,” Bilesanmi stated.
Speaking on telecoms subscription, the ACTIS President said while subscriber figures have gone up, service quality has continued to be an issue.
“The quality has sunk further as the Yuletide approaches. Drop calls, network congestion, call diversion and so many others have increased. We urge the operators to up their games just as we appeal to the various approving agencies to give expedited approval to telcos to expand infrastructure across the country.”
He appealed to President Bola Tinubu to prevail upon the authorities of the Federal Capital Territory (FCT) Abuja, to grant approval to telcos to build a more resilient network. “We heard that for almost a decade, successive administrations at the FCT have refused to grant approval to telcos to build infrastructure.
Continuing, Bilesanmi explained that ATCIS as a group is aware of the operating challenges but nevertheless demand commensurate service quality with their spend.
“Three companies, MTN, Airtel and Mafab have rolled out services on the fifth generation (5G) technology in the country. While the first appears to be making an impact, not much has been heard from the other two, especially Mafab which launched in Abuja and later Lagos. 5G is no doubt expensive and it appears to be designed only for the rich and privileged. We say this because the cost of acquiring compatible devices are very punitive. For instance, a 5G router goes for as high as N50,000 in a country where the legislated minimum wage has remained N30,000. We therefore appeal to the Federal Government to intervene,” he stated.
Netflix has increased its subscription fees in Nigeria for the third time since 2024, with the Premium Plan rising by 21.43%, from ₦7,000 to ₦8,500 per month.
This marks the streaming platform’s first price adjustment in 2025.
Other subscription tiers have also been affected.
The Standard Plan now costs ₦6,500, up from ₦5,500—a hike of 18.18%.
The Basic Plan has increased from ₦3,500 to ₦4,000, while the Mobile Plan moved from ₦2,200 to ₦2,500, reflecting increases of 14.29% and 13.64% respectively.
The latest adjustment aligns with Netflix’s broader global pricing strategy, which the company has linked to its ongoing investment in content and platform development. In a previous communication to investors, Netflix stated, “As we invest in and improve Netflix, we’ll occasionally ask our members to pay a little extra to reflect those improvements. Which in turn helps drive the positive flywheel of additional investment to further improve and grow our service.”
While the company did not explicitly cite inflation in its most recent update, its website indicates that local economic factors influence its pricing structure.
“Price changes are made to respond to local market changes, such as changes to local taxes or inflation,” the statement read.
The move mirrors similar pricing shifts among other major digital and entertainment services in Nigeria.
Companies including Google, DSTV, GOtv, and Microsoft have also raised subscription rates, attributing their decisions to continued inflationary pressures and a weakening naira.
National Broadcasting Commission (NBC) and Nigerian Communications Satellite Limited (NIGCOMSAT) have jointly introduced “The Big Picture’, a flagship initiative under Nigeria’s renewed Digital Switchover (DSO) project.
Under the project, Nigerian households will for the first time, gain access to high-quality digital broadcasts via affordable satellite dishes, hybrid devices, and internet-enabled set-top boxes.
Backed by President Bola Ahmed Tinubu and in line with his Renewed Hope Agenda, this strategic shift marks a significant step toward transforming Nigeria’s broadcasting landscape by leveraging the country’s sovereign satellite infrastructure.
At the heart of the initiative is NigComSat-1R, Nigeria’s only communications satellite in orbit, which will play a critical role in delivering Direct-to-Home (DTH) broadcasts across the entire Nigerian territory.
This satellite-first approach eliminates the traditional dependence on terrestrial transmission towers, accelerating the nationwide rollout of digital broadcasting by over 65%.
It also offers a scalable, cost-effective, and future-ready model for expanding digital access and promoting national storytelling.
Key figures, including: Charles Ebuebu, director-general, NBC; and Jane Nkechi Egerton-Idehen, managing director, Nigcomsat, have welcomed this forward-thinking strategy, emphasising its importance in maximising the use of national satellite assets and ensuring inclusive access to digital content.
An estimated 10 million homes equipped with DVB-S2-compatible televisions or decoders will have immediate access to free-to-air channels, while others will benefit from next-generation hybrid devices that combine satellite feeds with online streaming capabilities.
These new branded devices are designed with the country’s youth-dominated demographic in mind over 60% of the population is under the age of 25.
They will feature pre-installed apps, voice search functionality, parental controls, and seamless integration with NigComSat’s Electronic Programme Guide (EPG), offering an intuitive and engaging user experience.
In a data-driven upgrade to Nigeria’s broadcasting ecosystem, NBC is also partnering with global analytics firm GARB to introduce real-time audience measurement technology.
This will enable broadcasters, advertisers and content creators to analyse viewership trends across regions and devices, helping to tailor content more effectively and drive higher audience engagement. The introduction of this system is expected to boost advertising revenue by as much as 300% by 2026.
The success of “The Big Picture” will rely on robust collaboration between public and private stakeholders.
The Broadcasting Organisation of Nigeria (BON) and other content partners are expected to supply 60% of programming for the new 120-channel platform, using both original and repurposed content.
Meanwhile, local manufacturers will contribute by producing around 5 million compliant devices annually, a move projected to create over 20,000 jobs in assembly plants nationwide.
As part of its commitment to promoting a healthier and more resilient banking workforce, the Association of Corporate Affairs Managers of Banks (ACAMB) is organizing a special Aerobics Fitness Session on Saturday, May 31, 2025 at the Lagoon Front of the Eko Atlantic City.
The session is open to all bankers and marketing communication professionals within the industry and will feature a lineup of fun and energizing activities aimed at boosting physical and mental wellbeing.
With stress levels and burnout on the rise in high-pressure sectors like banking, ACAMB is taking, as it has done over the years, proactive steps to encourage lifestyle habits that support overall wellness and productivity.
Participants will begin the morning with a body warm-up and short walk to get their energy flowing, followed by an exciting dance aerobics session designed to elevate heart rates and lift spirits.
The day will continue with interactive fitness games that promote movement and team bonding, and will wrap up with a friendly but motivating fitness challenge to inspire healthy competition and personal bests.
“Bankers are vital to the financial ecosystem, and their wellness must be a priority,” said Rasheed Bolarinwa, President of ACAMB.
“This aerobics session is a powerful way to foster a culture of health, team bonding, and preventive care. It reflects our belief as ExCO that a strong mind and body, are essential for long-term professional excellence.”
The session is expected to kick off early in the morning to take advantage of the fresh morning air, allowing participants to start their weekend with energy, movement, and connection. It also presents an opportunity to unwind and build camaraderie amongst colleagues outside the traditional office setting.
This initiative is one of several wellness-focused programms ACAMB is rolling out to reinforce the importance of employee wellbeing in corporate and marketing communication and the broader banking ecosystem.
The Association of Corporate Affairs Managers of Banks (ACAMB) is the recognized professional association for marketing communications and public affairs executives in Nigeria’s banking industry.
ACAMB drives ethical communication standards, promotes internal and external stakeholder engagement, and supports member banks in advancing reputation, trust, employee growth and wellbeing.
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