Early this year, the marketing arm of the Nigeria Television Authority (NTA) gave birth to TV Enterprises with clear vision to leverage premium competencies, acumen and creativity through viable synergies and collaboration with private entrepreneurs to make the parent body profitable.
Competition in the sector had necessitated that initiatives be taken to make the television house self- sustaining as government gives the authority little or nothing in terms of budgetary allocation to keep afloat and remain relevant in an evolving sector where private broadcasting houses are giving the government owned stations the run for their money .
The launch of TV Enterprises was therefore meant to serve as elixir to NTA which is saddled with heavy overhead costs.
CommunicationsWeek
spoke to Anthony Afolayan, marketing manager of the outfit on the prospects made so far since the launch of the initiative in January this year. Speaking on private partnership with outfits, Afolayan said TVE has been able to partner with private people in line with achieving their objective. The outfit according to him has organized lecture series in Nigeria, London and the US even as he intimated that more cities will be added in due course. The essence of this is to promote investment opportunities available in Nigeria to the outside world.
Afolayan said the business arm of the NTA covers premiership soccer and also organizes universities soccer challenge which is a-five-aside tourney they organized November last year.
In addition to the services already mentioned, TVE has rental service which provides car hire to members of the public and organizations. The firm also has complete studio to do editing and recording of TV programmes for private people, government and individuals. Afolayan says his organization consults for people in terms of TV equipment requirement.
Afolayan informs that the organization will start a reality show very soon which they are still discussing with private partners on modalities.
Instead of the TV Guide, the outfit has a new magazine called What’s on Screen. It features what is happening on screen and shows highlights of people, events, movies, and technology.
Last month, TVE organized Queen Nigeria Beauty Pageant at the Abuja Sheraton Hotel and Towers where a brand new car was won as first prize plus N500, 000 cash.
Looking at all these and other strategies not yet developed, Afolayan is of the view that within the short time the initiative was unveiled, it has been able to gather steam and fervor saying the outfit is on track and creating impact.
