Peppe Terra Breaks New TVC for Market Dominance

Peppe Terra has introduced a new TV campaign in an effort to increase its market dominance and establish further relevance among her consumers.

The idea behind this new TV advertisement of Peppe Terra, known for innovative and ground breaking commercials, is to salute the magic in every mom’s hand.

Peppe Terra, a ready to use unique blend of fresh tomatoes, onions and chilli pepper, is a product of Tropical General Investment (TGI) Nigeria Ltd (from the respectable House of Chi),

The insight for the advertisement is that most of the Nigerian recipes need a base of Tomatoes, Onions & Red Peppers and the quality of this base is critical to the taste of the dish.

So Nigerian moms need to spend considerable time & energy to buy, cut, boil and blend tomatoes, onion & pepper so as to ensure their cooking delivers the authentic taste that their family aspires for.

The new advertisement is a tribute to Nigerian moms. In the new advertisement Peppe Terra communicates that each of our mom’s hands has a special magic which can shower us with love, care and affection in our journey of life.

With Peppe Terra around, Moms do not need to spend much time anymore on the chores of preparing delicious meals.

The meals are delicious when Peppe Terra is used, while there is ample time in mom’s hand to do what she does best - deliver love, affection n care, rather than spending useless time on kitchen chores.

This very endearing advert is a montage of various common life occasions where a mom’s hand steps in at much needed moments in a child’s life to support, love, care, treat and bless – the magical touches that only moms can provide.

Peppe Terra pledges to take care of those invaluable hands and keep them free for doing what they do best - showering magical love and care, as we take on the various challenges in our journey of life.

Roy Deepanjan, managing director, mentioned ‘This new TV advert will feature across various TV channels across Nigeria and will be supported by other media vehicles and various activations that deliver to multiple consumer touch-points. We are sure the communication will emotionally touch each one of us and remind us of instances when we realized that there is some truly special magic in our mom’s hands. Peppe Terra Salutes that magic with this new communication“