Peppe Terra, Customers Interact on Facebook

Peppe Terra, a ready to use unique blend of fresh tomatoes, onions and chilli pepper in an easy to open pack has continued to delight consumers and has become in less than two years of its launch, the toast of every kitchen.
 
Peppe Terra, with its promise of "No Stress - No Mess - Peppe Terra - All Plus", was launched in Nigeria in December, 2010 and the response from the consumer has been extraordinary.
 
Peppe Terra has now embarked upon an innovative & engrossing route to engage its huge base of consumers on its Facebook page at http://apps.facebook.com/peppeterra/
 
The Peppe Terra Facebook Page is an innovative and user friendly presence on the web, with a  modern approach to cooking and is slowly evolving as the ultimate destination for cooking related discussions, updates & chats – all pertaining to a lively mix of authentic and modern culinary practice in Nigeria. It features information & interaction on recipes, ingredients, cooking trends and consumer perceptions on cooking & food in general.
 
The brand is poised at using this engaging social media, beside twitter and google plus, to add a more personal touch to its marketing campaigns, as well as communicate with the consumers on a direct one to one basis.
 
Through this, consumers have also continued to commend Peppe Terra for its superior taste, value and convenience.

Ogunsakin Mary said Peppe Terra has provided her a convenient alternative and she loves the product.

Elizabeth Ikheloa-Ajani also commented on the Facebook Page saying:” I love Peppe Terra, it makes my cooking sweet, easier and faster.”

Abodunrin Tolu also said “As a student, with just N25, i now enjoy cooking my Jollof rice in school without stress. Peppe Terra is a very unique product.”
 
Peppe Terra has been able to inform its customers about new and exotic Nigerian recipes in real-time.

The company has now being able to also respond in a timely manner to customers’ wants and needs. Consumers can now easily communicate with Peppe Terra across this social media touchpoint where they can share thoughts and ideas back and forth, and constantly interact with the brand.
 
Roy Deepanjan, Managing Director, TGI Nigeria Limited (the makers of Peppe Terra, from the House of Chi) said: “Peppe Terra with its phenomenal franchise amongst consumer will always try to engage with her consumers through every possible touchpoint and Facebook was just one of the options

The Facebook page has developed an online community where consumers log in on a regular basis, to learn, discuss & share views on Nigerian cooking, food & recipes. The discussions and interactions are lively, frank and hearty as the consumers directly interact with their loved brand, Peppe Terra.”
 
Tropical General Investment (TGI) Nigeria Ltd (from the respectable House of Chi), the makers of Peppe Terra has described the brand as an innovation that provides differentiated value addition to the Nigerian Woman, like none else in the Nigerian packaged food market.