PERFORM, Guardian Join Hands to Launch ePlayer

PERFORM, digital sports media group has announced a partnership with the Guardian newspapers to launch its sports VOD platform in the Nigerian market.

ePlayer, the world’s largest sports VOD broadcaster has been integrated into the sports pages of the Guardian’s website and will provide Nigerian sports fans with a range sports video content including news from the English Premier League, La Liga and the Champions league, as well as highlights and news content from a range of other sports including basketball via the NBA TV channel, athletics, tennis and motorsports.

ePlayer broadcasts official sports highlights and news and is live in 21 territories, sitting across over 1,100 leading websites and reaching in excess of 115 million unique viewers every month globally.

The partnership marks an exciting move for PERFORM in Nigeria, following on from the launch of the Nigerian edition of Goal.com, the world’s largest football website.

Toke Alex Ibru, executive director, The Guardian commented: “This partnership marks an exciting step in the evolution of the Guardian. As more and more sports fans turn to their PCs and mobiles to follow sport, our partnership with PERFORM ensures that we are positioned to cater for these content hungry fans.”

Peter Burroughs, managing director, PERFORM Africa added: “We are delighted to have partnered with one of the biggest publishers in Nigeria to launch ePlayer. The Nigerian market is an extremely exciting one for us and we look forward to providing fans with the content that they want but also provide a premium video platform for brands to reach and engage with these sports fans.”