E-Business
Photography in Nigeria: An Overview
The camera industry has witnessed a lot of transformation as a result of the advancement of technology, especially, with Mobile Phones.
The professional photography segment of the industry, led by Digital Single Lens Reflex, DSLR, cameras, is still growing as companies continue to launch newer models on an an annual basis. I recently caught up with Somesh Adukia, the Sales and Marketing Director of CCNA for Canon, and we had a rich discussion on how the photography industry is fairing worldwide, in recent times.
Shedding light on the DSLR camera, Somesh stated that, worldwide, the DSLR market is getting saturated because there was a time when it peaked about 5 years ago, although, now, the penetration ratio has increased quite a bit. He went further to say that the advent of smartphone camera too has impacted the photography business, so, there are lots of opportunities to grow the Market in Africa, and Nigeria in particular, but, then, the penetration ratio if the DSLR camera in Africa is still very low.
On the number of people using DSLR camera in this part of the world, Somesh said that through a research conducted last year, it was found out that the penetration ratio of DSLR camera was close to 0.1% when placed side by side with other brands. Canon, Somesh said, will like to increase the market spectrum of DSLR in Nigeria to a Penetration ratio of , at least, 0.5% in the next two to three years.
Somesh stated that Canon has lined up various steps and activities that will make this possible. One of the Steps, he stated, is to establish an Academy that will be educating and training DSLR users on how to operate DSLR camera.
Giving his own opinion on how the camera ecosystem can help solve the raging unemployment in Nigeria, Somesh said that, yes, Nigeria is going through an economic recession will soon abate and the numerous young population that are tech-savvy will eventually come out with ways and means to actually manage their businesses in the long run, within the current challenging circumstances.
Somesh said that Canon is also doing a lot of things in Nigeria which will eventually help in raising employment opportunities. He gave the example of the hiring of a Country Manager, who is a Nigerian.
This year also, he said, the company hired 5 Managers who will be sharing visibility across channels. “One more staff will also be hired to cater for the needs of Nollywood and professional videographers”, he further stated. He also reiterated that a lot of Marketing activities are also being planned to raise brand awareness and all these activities will be managed by local Marketing Agencies that will need to hire people for employment.
Somesh stated that his brand is also teaming up with budding Film Makers and teaching them on how they can actually make photography their profession.
Apart from teaching them how to handle the camera, they are also being taught how to become businessmen later in life.
Keeping in line with its Corporate Social Responsibility, Canon, Somesh said, has helped out Print Shops in Ghana last year and it is looking to replicate same in Nigeria this year. In a nutshell, Somesh stated that Canon, as a brand, is contributing its own quota to help alleviate the scourge of employment and he believes that Nigeria will come out of the recession soon.
Somesh gave some insights into what a buyer of a DSLR camera should look out for. Some of these include the components of the camera, such as who made them, the Sensor, the Lens and the backing up of the purchase with an after sales service.
The brand, he stated, has high quality component manufactured by the company itself rather than third parties, hence, it will provide the right service to back it up.
Reacting to the issue of resolving the challenges of inadequate user education, Somesh stated that the company is planning to carry out a lot of Road Shows across the Malls and Retail outlets that will allow people to have a feel of the product, so, they can have a feel of the product and feel more comfortable with it before they make a purchase.
Secondly, he stated that the company is in the process of launching an Academy in the second half of 2017 in Nigeria. The idea, he stated, is to attach coupons to DSLR cameras sold that will enable the buyers to undergo training on photography operations of DSLR.
On the pricing of the DSLR cameras, Somesh stated that it started from the basics, which is to govern the right set of distribution network. The company, he said, had assembled its local team as well as established a good set of partners.
He went further to say that the company is able to control its imports flow and penetrate into the channels as well as keep an eye the needs of the consumers and to follow what the competition is doing. The pricing, Somesh stated, are also competitive.
On a final note, Somesh is of the opinion that the DSLR has a good opportunity to survive in spite of the proliferation smartphones camera.
CFA is the Founder, www.CFAtech.ng & Co-producer/Presenter,Tech Trends on Channels Television
Kaspersky has identified an advanced phishing campaign targeting employees with personalised emails and attached documents disguised as HR policy updates.
This campaign marks a significant escalation in phishing tactics, with attackers tailoring not only the email body, but also the attachments by addressing individual recipients, showcasing an unprecedented level of customisation. The goal was to lure the victim into entering their corporate email credentials.
The attackers likely prepared by parsing employee names to make the campaign targeted and more convincing.
The emails feature a deceptive body: a fraudulent “verified sender” badge to build trust, the recipient’s name, and an invitation to open the attached file to review remote work protocols, benefits administration and security standards. However, the whole email body is in reality just an image with no real text in it; this is done to bypass email filters.
The attached document, posing as an updated “Employee Handbook,” does not contain any actual guidelines – only a title page, a table of contents with the items that have supposedly been changed highlighted in red, a page with a QR code, supposedly for going to the full document and common instructions on how to read QR codes using a phone. The document features the victim’s name multiple times to convince that this document was created specifically for them.
If the victim scans the QR code and follows the link, they land on a fraudulent page where they are asked to enter their corporate credentials, which is what the attackers are hunting for.
“This campaign demonstrates a new level of sophistication in phishing attacks, and we may be seeing a new mailing automation mechanism that generates a separate attached document and a separate image for the email body for each recipient.
“This tactic allows to scale the attack and at the same time possibly evade traditional defenses. Organisations must prioritise advanced security measures and employee education to stay ahead of these threats,” comments Roman Dedenok, Anti-Spam Expert at Kaspersky.
Temu, the global online marketplace, has joined the International Trademark Association (INTA) as a corporate member and serves on its Anti-Counterfeiting Committee.
INTA is a global association that brings together more than 6,700 organizations, representing over 37,000 trademark professionals and brand owners across 181 countries. By joining INTA, Temu deepens its commitment to building a trusted online marketplace and advancing global IP protection through broader, cross-industry collaboration.
“INTA welcomes TEMU’s willingness to engage in anticounterfeiting initiatives, including in the Association’s annual Anticounterfeiting Workshop and Online Takedown Certificate Program which serve to share best practices and connect stakeholders,” said Alastair Gray, Director of Anti-Counterfeiting, INTA. “Constructive collaboration with these efforts can contribute to the protection of intellectual property rights for INTA members and support the removal of counterfeit products from the platform which ultimately protects consumers.”
At the 2025 INTA Annual Meeting held in San Diego in May, Temu participated in the Anti-Counterfeiting Committee Roundtable, serving as a moderator to facilitate discussions among brand owners, online platforms, and government officials on emerging technologies, best practices for collaboration, and strategies to strengthen global anti-counterfeiting efforts.
“Joining INTA and serving on its Anti-Counterfeiting Committee reflects Temu’s ongoing commitment to ensuring a trustworthy online shopping experience,” said a Temu spokesperson. “We value collaboration with industry peers and stakeholders and are dedicated to advancing collective efforts in intellectual property protection.”
Temu also participates in INTA-led online workshops, including the Online Platform Notice and Takedown Certification Program, which outlines the latest procedures and best practices used by e-commerce platforms and social media companies. These workshops aim to enhance the quality and accuracy of rights-holder notices, promoting more effective takedown processes and content moderation.
Since launching in 2022, Temu has made significant investments in IP enforcement. Its measures include comprehensive seller vetting and compliance training, 24/7 algorithmic monitoring with manual review, a dedicated IP protection portal and brand registry to streamline takedown submissions, and an internal enforcement team that handles claims with speed and accuracy.
China’s Huawei Technologies unveiled an AI computing system on Saturday that an industry expert said rivals Nvidia’s most advanced product, as the company aims to expand its footprint in the country’s booming AI sector.
The CloudMatrix 384 system made its public debut at the World Artificial Intelligence Conference (WAIC), a three-day event in Shanghai, attracting a large crowd to Huawei’s booth with its showcase of cutting-edge AI innovations.
The system has attracted significant interest from the global AI community since Huawei (HWT.UL) first introduced it in April. Industry analysts see it as a direct challenger to Nvidia’s GB200 NVL72, the most advanced system-level offering currently available from the U.S. chipmaker.
In an April article, Dylan Patel, founder of semiconductor research firm SemiAnalysis, stated that Huawei now possesses AI system capabilities that could surpass those of Nvidia.
Huawei staff at its WAIC booth declined to comment when asked to introduce the CloudMatrix 384 system.
A spokesperson for Huawei did not respond to questions.
Huawei has become widely regarded as China’s most promising domestic supplier of chips essential for AI development, even though the company faces U.S. export restrictions.
Nvidia CEO, Jensen Huang told Bloomberg in May that Huawei had been “moving quite fast” and named the CloudMatrix as an example.
The CloudMatrix 384 system features 384 of Huawei’s latest 910C chips and, according to SemiAnalysis, surpasses Nvidia’s GB200 NVL72 in certain performance metrics, despite the latter using 72 B200 chips.
SemiAnalysis attributes this performance advantage to Huawei’s strong system design, which offsets the lower power of individual chips by leveraging a greater number of them and incorporating system-level innovations.
Huawei describes the system as utilizing a “supernode” architecture that enables ultra-high-speed interconnectivity between chips.
In June, Zhang Pingan, CEO, Huawei Cloud confirmed that the CloudMatrix 384 was already operational on Huawei’s cloud platform.
MTN Mulls AI Tech to Protect Infrastructure as Cable Cuts Hit 13,000 in 18 Months
Banks Reopen Naira Card Payments for International Tuition Fees
Attackers Target Employees with Fake HR Updates
Yahoo Mail Halts Free Storage Service, Caps at 20GB
Safaricom, PayPal Collaborate to Link Mobile Money with Online Payments
E-Financial3 days agoUnion Bank Rewards Customers with ₦5 Million Each in Save and Win Palli Promo Season 4 Grand Finale
E-Business3 days agoHuawei Unveils AI Computing System to Challenge Nvidia’s Flagship Product
E-Financial3 days agoEdun, Finance Minister Inaugurates NDIC New Management
News3 days agoLawyers Drags NLS to Court for Alleged Election Fraud, Data Violation
Telecom2 days agoGlo Boosts Network Capacity for Enhanced Customer Experience
General News3 days agoNew Tax Law Empowers NRS to Fine Offenders up to N10m
News2 days agoTranscorp Power Posts Strong Half-Year Profit, Declares ₦11.25Bn Dividend
Broadcasting3 days agoCourt Upholds AVRS Legal Rights to Licence Audiovisual Works in Hotels