E-Business
Photography in Nigeria: An Overview

The camera industry has witnessed a lot of transformation as a result of the advancement of technology, especially, with Mobile Phones.
The professional photography segment of the industry, led by Digital Single Lens Reflex, DSLR, cameras, is still growing as companies continue to launch newer models on an an annual basis. I recently caught up with Somesh Adukia, the Sales and Marketing Director of CCNA for Canon, and we had a rich discussion on how the photography industry is fairing worldwide, in recent times.
Shedding light on the DSLR camera, Somesh stated that, worldwide, the DSLR market is getting saturated because there was a time when it peaked about 5 years ago, although, now, the penetration ratio has increased quite a bit. He went further to say that the advent of smartphone camera too has impacted the photography business, so, there are lots of opportunities to grow the Market in Africa, and Nigeria in particular, but, then, the penetration ratio if the DSLR camera in Africa is still very low.
On the number of people using DSLR camera in this part of the world, Somesh said that through a research conducted last year, it was found out that the penetration ratio of DSLR camera was close to 0.1% when placed side by side with other brands. Canon, Somesh said, will like to increase the market spectrum of DSLR in Nigeria to a Penetration ratio of , at least, 0.5% in the next two to three years.
Somesh stated that Canon has lined up various steps and activities that will make this possible. One of the Steps, he stated, is to establish an Academy that will be educating and training DSLR users on how to operate DSLR camera.
Giving his own opinion on how the camera ecosystem can help solve the raging unemployment in Nigeria, Somesh said that, yes, Nigeria is going through an economic recession will soon abate and the numerous young population that are tech-savvy will eventually come out with ways and means to actually manage their businesses in the long run, within the current challenging circumstances.
Somesh said that Canon is also doing a lot of things in Nigeria which will eventually help in raising employment opportunities. He gave the example of the hiring of a Country Manager, who is a Nigerian.
This year also, he said, the company hired 5 Managers who will be sharing visibility across channels. “One more staff will also be hired to cater for the needs of Nollywood and professional videographers”, he further stated. He also reiterated that a lot of Marketing activities are also being planned to raise brand awareness and all these activities will be managed by local Marketing Agencies that will need to hire people for employment.
Somesh stated that his brand is also teaming up with budding Film Makers and teaching them on how they can actually make photography their profession.
Apart from teaching them how to handle the camera, they are also being taught how to become businessmen later in life.
Keeping in line with its Corporate Social Responsibility, Canon, Somesh said, has helped out Print Shops in Ghana last year and it is looking to replicate same in Nigeria this year. In a nutshell, Somesh stated that Canon, as a brand, is contributing its own quota to help alleviate the scourge of employment and he believes that Nigeria will come out of the recession soon.
Somesh gave some insights into what a buyer of a DSLR camera should look out for. Some of these include the components of the camera, such as who made them, the Sensor, the Lens and the backing up of the purchase with an after sales service.
The brand, he stated, has high quality component manufactured by the company itself rather than third parties, hence, it will provide the right service to back it up.
Reacting to the issue of resolving the challenges of inadequate user education, Somesh stated that the company is planning to carry out a lot of Road Shows across the Malls and Retail outlets that will allow people to have a feel of the product, so, they can have a feel of the product and feel more comfortable with it before they make a purchase.
Secondly, he stated that the company is in the process of launching an Academy in the second half of 2017 in Nigeria. The idea, he stated, is to attach coupons to DSLR cameras sold that will enable the buyers to undergo training on photography operations of DSLR.
On the pricing of the DSLR cameras, Somesh stated that it started from the basics, which is to govern the right set of distribution network. The company, he said, had assembled its local team as well as established a good set of partners.
He went further to say that the company is able to control its imports flow and penetrate into the channels as well as keep an eye the needs of the consumers and to follow what the competition is doing. The pricing, Somesh stated, are also competitive.
On a final note, Somesh is of the opinion that the DSLR has a good opportunity to survive in spite of the proliferation smartphones camera.
CFA is the Founder, www.CFAtech.ng & Co-producer/Presenter,Tech Trends on Channels Television
E-Business
SystemSpecs’s Subsidiary Deelaa Becomes Whatadeal

SystemSpecs Holdings Ltd unveiled at the weekend the rebranding of its subsidiary Deelaa to Whatadeal, launching an ambitious digital commerce platform poised to transform travel, events, and e-commerce across Africa.

John Obaro, group managing director, SystemSpecs, and Fela Bank-Olemoh, managing director of Whatadeal
The announcement comes amid a surging demand for integrated digital services in Nigeria and beyond, as the continent’s e-commerce and travel sector stand on the cusp of exponential growth.
The launch event, held in Lagos, demonstrated SystemSpecs’ vision for a seamless, value-centric consumer experience.
This strategic rebrand follows the company’s acquisition of Knit Technologies, amalgamating cutting-edge innovation and industry expertise into Whatadeal—one of four subsidiaries under the SystemSpecs umbrella.
John Obaro, group managing director, SystemSpecs, emphasized that the transformation reflects an unwavering commitment to technological advancement and customer empowerment.
“Whatadeal transcends a mere rebranding—it embodies a dynamic ecosystem designed to deliver unparalleled value and memorable experiences,” Obaro told reporters.
He elaborated, “Our ambition is to ensure that whether you’re organizing an event, procuring tickets, or seeking the finest deals, Whatadeal is your definitive destination. We are also in advanced discussions with leading travel industry players to curate exceptional travel experiences across Nigeria.”
Originally introduced in 2022 as an e-ticketing and marketplace platform, Deelaa catered to both businesses and consumers.
Its evolution into Whatadeal responds to shifting market dynamics, offering an integrated solution for booking flights, securing event tickets, and shopping online.
The platform will be powered by Remita, SystemSpecs’ acclaimed electronic payment and collection system, which underpinned Nigeria’s Treasury Single Account initiative—one of the most extensive implementations of its kind in Africa.
Steering this venture is Fela Bank-Olemoh, managing director of Whatadeal and a SystemSpecs stalwart since 1998.
With over two decades of expertise spanning technology, marketing, and public service, Bank-Olemoh brings a formidable pedigree to the role.
He founded MediaVision Limited, a preeminent sports marketing firm in Nigeria, before serving as Special Adviser on Education to the Lagos State Governor from 2015 to 2019 and later as Senior Special Assistant on Education Interventions to Nigeria’s President from 2019 to 2023.
Bank-Olemoh articulated the platform’s ethos: “At Whatadeal, we hold that exceptional experiences and valuable offers should be effortless, not convoluted. Our mission extends beyond merely facilitating deals—we are cultivating an ecosystem that nurtures engagement, trust, and enduring value for our customers.”
He added, “Whether you’re arranging travel, acquiring event tickets, or purchasing essentials, you deserve an intuitive, rewarding experience that consistently delivers excellence. Whatadeal is dedicated to realizing that vision.”
SystemSpecs aims to establish Whatadeal as the preeminent one-stop platform for African consumers, blending convenience with competitive offerings.
With its fusion of Knit Technologies’ innovations and Remita’s robust infrastructure, Whatadeal is poised to redefine digital commerce on the continent.
E-Business
Cybersecurity Firm Says It’s Time to Back it Up, As the World Marks World Backup Day

How much do you trust your device memory? Definitely more than you should. According to the statistics only 33% of users back up their data regularly, and more than 77% of people have already experienced data loss.
An annual tradition which started as a simple reddit post back in 2011, World Backup Day is celebrated on 31st March 2025 to provide a reminder of the importance of backing up data. To mark the occasion, Kaspersky shares practical advice on how to create new beneficial digital habits to ensure your backups are safe.
The first question that should be taken into consideration is: what exactly needs to be backed up? The answer seems to be lying on the surface.
The more you back up – the better. Work-related documents, family photos, financial info, health records, logins and passwords, and even content shared within messengers. In fact, all of this needs to be backed up using reliable storage methods.
There are several reasons why it is recommended to copy as much data as you can.
First of all, the device on which the information is stored may simply be lost, stolen or damaged. For example, UK’s South Western Railway reports that at least 5 smartphones are lost per day on its network, which is almost 1800 devices per year.
Among other potential threats to data safety are ransomware attacks. This is a type of malware that blocks a computer and then demand a ransom for its release. In some cases, even paying the ransom does not help to restore data on an infected device.
Despite these substantial risks, in everyday life it’s almost impossible (and to some extent pointless) to back up everything. Our devices contain gigabytes of information, most of which has no value. Creating backup storages of such a scale is time-consuming and expensive.
The main advice is to rank data correctly. Try to assort the items needing to be backed up by evaluating their relevance, recency and recovery options.
If a file, record or password is outdated or may be replaced by a newer version, backup may be safely ignored. If it is a new or highly valuable piece of information, backing up is necessary and preferably there should be more than one copy.
The art of backup
The next step towards data loss prevention is finding the suitable backup method to select. Obviously, it depends on multiple factors: type of data, type of device, pricing, user’s personal preferences and habits.
The most popular backup options are generally cloud or external storage services. Both of these methods have their pros and cons. For example, cloud services give you instant access to information wherever you are, but they require regular subscription payments.
At the same time, external hard drives are reliable storages which only require one payment, but access to information on these devices is only possible when they are at hand.
Therefore, cloud storage is regarded as the perfect option for storing files and photos which should always be available in a few clicks, while external storage services are suitable for data archives and huge files, such as movies or videos which you rarely use. Overall statistics show that nowadays most people choose cloud technology as their main storage option.
Specific data such as passwords, ID or financial details require even more secure storage methods.
Among the potential solutions password manager is an option that protects sensitive personal information, prevents its loss and provides immediate access to it at any time. Automatic filling of authentication and banking data means users do not have to memorise important information and reliably protects data from being compromised.
While choosing backup and storage options it’s highly recommended to consider all the aspects. To get backing up into a real habit, the method should not only be reliable and effective, but also suitable and convenient for you personally.
Enhanced protection
As it has been already mentioned, single manual backup might not be enough to protect data from being lost. World Backup Day is the right time to remember that data might be vulnerable and take some proactive steps to secure it. Kaspersky has created some tips on how to do it effectively:
- Follow the rule 3-2-1. One of the most popular backup strategies is to have at least 3 copies of important data, store it on 2 different storage types, and make at least 1 copy off-side (cloud or external physical location).
- Set up automatic backups. Most devices and services have a preinstalled backup function, which automatically creates a backup if you forget to make a copy in time.
- Use a reliable security solution. Comprehensive digital protection with a specific anti-ransomware protection mechanism, such as in Kaspersky Premium, prevents device infection and protects your data from both local and remote-access ransomware attacks.
- Make regular checks. It’s necessary to test your backups workability on a regular basis to notice the malfunction in time and fix it.
E-Business
FG Launches Online Visa Approval Centre

Dr. Olubunmi Tunji-Ojo, minister of Interior, has announced the launch of an Online Visa Approval Center to eliminate bureaucratic bottlenecks and reduce corruption in the visa application process.
Commissioned by the President in December, the new system ensures that applicants no longer need to visit a visa office, know anyone in the system, or lobby for approvals.
At a stakeholders’ sensitisation workshop on the implementation of the Nigeria Visa Policy (NVP) 2025, yesterday in Abuja, Dr. Tunji-Ojo said the visa is considered a very important document by the government because it is an instrument of migration management and an instrument of economic development.
The minister explained that Nigeria has to strike a delicate balance between national security and, of course, the ease of migration.
“And we think that it’s something that we can do and something we will do.
“We don’t have a physical Visa Approval Center. If you apply for a Nigerian visa anywhere in the world, you do so online. We process it here in Nigeria, and if approved, you receive your e-visa in your email,” he explained.
To enhance efficiency, the government has set a 48-hour deadline for processing e-visas.
“It is unprofessional and unacceptable for the Nigeria Immigration Service not to approve or provide feedback within 48 hours,” the minister stated.
“It breaks my heart that people need to lobby to even get visas to Nigeria. It shouldn’t be so. It shouldn’t be.
“For anybody that is qualified, for anybody that wants to do legitimate activities in Nigeria, such people should be able to come to Nigeria easily. And this is why we are opening our space. Mr. President is interested in foreign direct investments.”
Further, he said Nigeria is interested in partnering with the rest of the world to develop its economy but, “We can’t do that when we allow bottlenecks to hold us down. So these reforms, basically, are aimed at opening our space, enhancing national security, and we hope that the primary responsibilities of the visa scheme will be achieved.”
Kemi Nandap, controller general, Nigeria Immigration Service (NIS), said the NIS would fully digitize its e-visa platform and reduce visa classifications from 79 to 44 to enhance accessibility, transparency, and efficiency in the new visa policy.
She said, “At the core of this policy is the new e-visa platform—a fully digitized, centralized system that revolutionizes how foreign nationals interact with our country’s entry procedures. As part of this transformation, the Nigerian Visa Policy 2024 underwent a comprehensive review, resulting in a significant reduction in visa classifications from 79 to 44.
“These categories have been logically grouped to simplify procedures, reduce complexities, and greatly improve the user experience. Importantly, we have maintained the original purpose and intent of each visa class throughout this reform.”
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