Broadcasting
QNET: A Catalyst for Community Development and Social Responsibility

In today’s interconnected world, the role of businesses extends beyond profit generation. As society faces diverse challenges, businesses have a crucial responsibility to contribute to the well-being and development of the communities they operate in.
Recognising this vital role, QNET, a global lifestyle and wellness-focused direct selling company, has emerged as a shining example of a business that takes its social responsibility seriously and acts as a catalyst for community development.
Driven by its core philosophy of RYTHM (Raise Yourself To Help Mankind), QNET is committed to making a positive impact and has implemented various initiatives that embody the essence of corporate social responsibility.
Amidst the numerous crises communities face worldwide, QNET has consistently demonstrated its unwavering commitment to alleviating suffering and rebuilding lives. A recent example of this commitment was observed during the devastating earthquake in Türkiye, which impacted ten cities and displaced over 3 million people. In response to this tragedy, QNET promptly mobilised its resources and activated its global network.
Cem Geyik, the Regional General Manager of QNET in Turkey, expressed heartfelt empathy, stating, “We stand shoulder to shoulder with the people of Türkiye during this challenging time and will spare no effort in helping them rebuild their lives.”
In the aftermath of the earthquake, QNET employees in Turkey voluntarily participated in ongoing aid projects. Teaming up with World Human Relief (WHR), a renowned humanitarian organisation, QNET worked tirelessly to deliver critical aid to the affected families. The combined efforts of QNET’s employees and distributors resulted in the distribution of hundreds of food packages directly to those in need.
In Hatay Province, which was heavily impacted by aftershocks, QNET employees collaborated with the Genç Hayat Foundation to provide hot meals and essential goods to over 2000 people. Furthermore, to support the displaced earthquake survivors, QNET extended its assistance by providing 400 disaster relief packages containing essential items such as toiletries and food. The company also donated over 1.2 million Turkish Lira through WHR, ensuring that critical resources reached those most in need.
Another notable initiative undertaken by QNET is its Ramadan Giving program. During the holy month of Ramadan, QNET extends its support to vulnerable communities in approximately 50 countries. Recognising the heightened need during this period, QNET employees and distributors join forces to provide food, groceries, daily essentials, medicines, and more to those most in need.
Some highlights from QNET’s Ramadan Giving initiatives this year include:
- Organising a Ramadan fest for 150 labourers at the Ajman UAE labour camp and joined forces with the Misr El Kheir Foundation to provide iftar to underprivileged communities in Cairo, Egypt.
- Gifting food kits to ensure the children from the Cherubs Foundation International and Compassion Is Love Home in Ghana have nutritious meals.
- Donating essential items and organising meals during Ramadan for 50 children from Bab-Es-Salam, an orphanage in Lagos, Nigeria.
- Providing school supply kits for 120 children from underprivileged backgrounds at Sekolah Darurat Kartini in Jakarta, Indonesia.
- Donating to the ‘1 Billion Meals’ project in the United Arab Emirates, initiated by the UAE government to feed one billion disadvantaged and low-income families in 30 countries.
In addition to these initiatives, QNET’s social impact arm, the RYTHM Foundation, collaborates closely with local partners and community organisations in various countries to address specific needs and challenges vulnerable individuals and families face. The Foundation’s projects focus on women and youth empowerment, inclusive education for vulnerable and disabled populations, and environmental causes.
For instance, in India, the Foundation has implemented several projects supporting women from rural communities to become financially independent. In Tanzania, the Foundation’s efforts have helped bring clean water access to the Iringa region. In Indonesia and Thailand, the program explores using sports as a key tool to educate and empower youth.
Through its dedication and proactive approach, QNET has become a catalyst for positive change in the regions where it operates, leaving an indelible mark on countless lives. Last year, in Nigeria, QNET’s employees and distributors came together to distribute essential food items and toiletries to The Little Saints Orphanage in Lagos.
As QNET continues to champion the cause of community development and social responsibility, its unwavering dedication serves as an inspiration to businesses worldwide.
QNET has demonstrated that businesses have the power to transform lives positively. By taking proactive steps and working hand-in-hand with local partners, QNET has become a symbol of hope, showcasing how companies can be powerful catalysts for change, bringing light to the darkest corners of society.
Broadcasting
History as TVC News Unveils Nigeria’s First AI-Powered News Anchors

TVC News has broken new ground in Nigeria’s media space with the launch of the country’s first Artificial Intelligence (AI) news presenters.
Rolled out in May 2025, the AI anchors will deliver news bulletins in English, Yoruba, Hausa, Igbo, and Pidgin, reflecting the broadcaster’s commitment to technological advancement and linguistic inclusion.
The initiative is designed to enhance news delivery by supporting human journalists, not replacing them.
TVC Communications, the parent company of TVC News, described the development as a milestone in its efforts to integrate cutting-edge technology into broadcast journalism.
“We are thrilled to pioneer this innovation in Nigeria’s media industry,” said Victoria Ajayi, chief executive officer, TVC Communications.
“Our AI news anchors represent a new era in news reporting, and this move underscores our dedication to using technology as a tool for growth and progress.”
Ajayi clarified that the AI-generated content will undergo thorough editorial review.
“Trained journalists and editors will assess every output to ensure it meets our standards of accuracy, balance, and credibility,” she noted.
In response to concerns about the potential misuse of AI, the organisation said it had established rigorous editorial safeguards, including watermarking and verification protocols. It also reaffirmed its adherence to the Nigerian Broadcasting Code and journalistic ethics.
With this launch, TVC News has become a trailblazer in AI-assisted journalism in Africa, setting a bold example for future media innovation across the continent.
Broadcasting
FXTM Academy Hosts Charity Cycling Event, Pedal for Progress

FXTM Academy recently hosted the Pedal for Progress charity cycling event, bringing together 200 participants from cities across Nigeria, including Port Harcourt, Ilorin, Ibadan, Abeokuta, and Lagos.
Held on Saturday, April 19, the competition featured six race categories—Professional Male, Professional Female, Junior Male, Junior Female, Veteran Male, and Veteran Female—allowing cyclists of all skill levels to compete.
The race began at 8:00 a.m., with Juniors completing 10 laps, Veterans tackling 14 laps, and Professionals racing 20 laps, each lap spanning 2.8 kilometers.
Participants competed for significant cash prizes, with winners in the Professional categories receiving ₦800,000, ₦500,000, ₦300,000, and ₦200,000, while those finishing 5th to 15th place earned ₦50,000 each. Junior and Veteran winners also received substantial rewards.
Spectators and participants praised FXTM Academy for fostering unity, sportsmanship, and talent development, with many eagerly anticipating future events.
The academy emphasized its commitment to empowering communities and promoting values such as perseverance, discipline, endurance, and continuous improvement.
FXTM Academy’s Country Representative, Kelechi Ehibudu, highlighted the academy’s dedication to blending sport, charity, and empowerment, setting a new benchmark for community-focused initiatives in Nigeria.
Broadcasting
Davido Unites Superfans in Lagos for Exclusive 5IVE Album Experience, Powered by Spotify

To celebrate the release of his fifth studio album, 5IVE Davido hosted a select group of superfans and media at Ona Restaurant in Lagos for an exclusive meet-and-greet, presented by Spotify.
The event offered a rare, behind-the-scenes look at the Afrobeats superstar, with 50 lucky fans and 5 media partners given the chance to connect with the artist in an intimate setting.
Rather than handing out invitations, Spotify put fans to the test, requiring them to pass a five-question quiz on Davido’s music to earn a spot at the roundtable. Once inside, attendees were treated to an afternoon of music, conversation, and surprises. The event was hosted by Ireculture, who set the tone with her infectious energy, while SmallztheDJ kept the vibe going with smooth, Afrobeats-driven selections.
In true Davido fashion, a playful twist took centre stage: after teasing his absence, the artist made a dramatic, surprise entrance, sending fans into a frenzy. The moment was a perfect reflection of Davido’s personality – engaging, unpredictable, and larger-than-life.
Victor Okapala, Spotify’s Artist and Label Partnerships lead for West Africa, noted, “This event is a testament to the power of music to bring fans and artists closer together. Working with Davido on the release of 5IVE highlights the energy surrounding Afrobeats globally, and the deep connection we see between the artist and his fans.”
The event’s highlight was a close-knit roundtable conversation, where fans shared their love for 5IVE, with “10 Kilo” emerging as an early favourite. Each guest left with a gift box featuring five fashion items from Nigerian streetwear brand Severe Nature, who also designed the official 5IVE merch.
Reflecting on his journey, Davido shared, “When you see artists like Beyoncé, Drake, Kendrick Lamar, and Rihanna, you realise the work it takes to get there. This time, I wanted to go all out, and I’m seeing the results.”
Spotify data underscores Davido’s growing global influence. In the past 12 months, his music has been added to over 12 million playlists worldwide.
The artist’s reach spans key markets including Nigeria, the U.S., U.K., South Africa, and France, with 34% of his listeners aged 18-24 and 41% aged 25-34.
As 5IVE continues to captivate listeners, this intimate event further solidified Davido’s position as one of Afrobeats’ leading voices, fostering a deeper connection between him and his dedicated fanbase.
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