Broadcasting
Reality TV Landscape in Nigeria: The MultiChoice Impact

By Chigoziem Dike
Conversations around the appropriateness of reality shows in the Nigerian society usually elicit controversy, as different individuals strongly offer their arguments for or against the production and broadcasting of a new season of an existing show or the creation of a new one.
Without a doubt, reality shows are fast gaining acceptance among Nigerian audiences across the various socio-economic classes. A careful observation of the high audience participation recorded for these shows as well as the traction they gain in the mainstream and online media provide enough evidence.
In fact, the emergence of reality shows is not a recent trend. The earliest reality shows in Nigeria can be traced to 2003 when the Nigerian Breweries introduced ‘Gulder Ultimate Search’. This opened a gateway for other fan favourites such as ‘Big Brother Naija’, ‘Nigerian Idol’, amongst others.
However, after the Nigerian economy slipped into recession in 2016 following a recurrent drop in the global price of oil beginning from mid-2014, most of these shows were either suspended or discontinued in line with the economic realities of the country.
On the flip side, the absence of these shows left the Nigerian audience thirsting for their comeback. Regardless of the economic realities of the day, entertainment is considered an integral part of daily life for many Nigerians.
Based on demand and a desire to reinvigorate the reality show landscape in Nigeria, MultiChoice Nigeria announced the second season of the Big Brother Naija (BBNaija) show in 2016, ten years after its first season in 2006.
The show became an instant success attracting millions of viewers both in Nigeria and outside the country. Subsequent editions of the show further confirmed its position as a highly anticipated television show.
According to MultiChoice, the 2020 edition of BBNaija tagged, ‘lockdown’, garnered over 900 million votes for contestants across various platforms. The 2021 edition surpassed it by 300 million votes.
As such, the success of the Big Brother Naija show has reopened a gateway for other reality shows designed to thrill, educate and entertain the Nigerian audience. Some of these include the recently reintroduced ‘Gulder Ultimate Search’ and ‘Nigerian Idol’, Others include the legal reality show ‘Judging Matters’ and the adrenaline pumping and physically intense reality TV show,‘The Rush’,, amongst others.
While some argue that reality shows encourage moral decadence, vanity and profanity; some others argue that the popularity of reality shows in Nigeria spurred by MultiChoice holds more prospects than consequences.
Similarly, reality shows reflect the predominant culture, norms, ideals and conversations in society. It may be safe to argue that society is mirrored on these shows. Likewise, many of these shows are structured to also benefit the audience financially through frequent giveaways.
Regardless of the arguments against reality shows in Nigeria, evidence suggests that the gains far outweigh the negatives of reality shows.
Through the production and promotion of reality shows, MultiChoice is consistently providing the Nigerian audience with valuable entertainment and informative content. For instance, reality shows like ‘The Rush’ revolve around adventurous content and healthy competition to entertain viewers.
Additionally, reality shows have proven to provide a veritable platform for talented individuals. We have witnessed talented acts such as Bisola Aiyeola and Laycon breaking into the entertainment industry to talented chefs like Miyonsea Amosu becoming stronghold brands.
There is no denying the chain of economic impact created by these shows. The Marketing Communications industry has gained immensely in this regard. For example, brands have been spurred to increase their advertising spend to create resonating commercials and secure coveted slots on these shows.
One cannot also ignore how the Nigerian economy stands to benefit from the emergence of entrepreneurs like Mercy Eke , Nengi Hampson, Lilo Aderogba, Dorathy Bachor.
It is safe to say that MultiChoice has ignited a fire that would be hard to quench. Reality shows are here for the long haul. Just like it is generally accepted for a coin to have two sides, critics must accept that reality shows bring more gains than pains.
Dike, a public affairs analyst, writes from Lagos
Broadcasting
NCC Suspends MovieBox.ng over Alleged Piracy

Nigerian Copyright Commission (NCC), with the assistance of the Nigeria Internet Registration Association (NiRA), has secured the suspension of MovieBox.ng, an online site known for streaming pirated copyright materials, including movies, music, and live sports from Nigeria and other countries.
This major breakthrough in the fight against piracy followed a renewed campaign mounted by the Commission against online piracy.
The suspension, which was effective from Saturday, July 20, 2025, has received commendation from rights owners’ associations in the movie, music, and broadcast industries.
Dr John Asein, director general, NCC, said the development is a practical signal that the Commission is serious about its renewed fight against online piracy.
In its preliminary report, the Commission described the illicit operations as suggesting a coordinated attempt to sustain piracy operations through clone or fallback domains.
It also showed a coordinated effort by the website to evade detection and takedown by using multiple mirror domains to promote and gain access to copyright-protected content and a domain history that aligns with known piracy operations.
The Commission thanked NiRA, the Nigerian Registry for the top-level domain, for being responsive and called on other role players in the online space, especially Internet Service Providers and intermediaries, to always act responsibly and expeditiously to take down notices and blocking directives as required under the Copyright Act 2022.
Meanwhile, the Commission is also taking steps to ensure that other mirror sites for the platforms are deactivated.
The Director General has again advised the public to be wary of pirate sites that promise free streaming and downloads, as they not only infringe on copyright but also target unsuspecting users who are exposed to malware, financial scams, identity theft, and other fraudulent activities.
The Copyright Commission had earlier in the year launched the Stand Together against Online Piracy (STOP) campaign, calling on all stakeholders – government agencies, ISPs, telecom operators, and industry leaders – to stand together as frontline enforcement partners to protect creative content and guarantee the country’s digital future.
Broadcasting
How AI Agents Will Revolutionise Industries, Boost Productivity, and Cut Costs

By Linda Saunders Salesforce Country Manager & Snr. Director Solution Engineering for Africa
Today, every company wants to be an AI company, yet only 1% of firms consider themselves fully mature in AI adoption, according to McKinsey. As we move from chatbots to copilots to autonomous AI agents or “agentic systems,” companies that haven’t already implemented AI risk losing significant ground to competitors. This could happen faster than they think.
Autonomous AI agents go beyond pre-defined scripts to handle nuanced interactions. They can not only generate content but make decisions and take action with limited or no human supervision. The move to intelligent, scalable digital labor represents a true revolution. By 2028, Gartner forecasts that 33% of enterprise software applications will include agentic AI, enabling 15% of day-to-day work decisions to be made autonomously.
This shift has significant implications for businesses: the potential for a digital labor force to work alongside humans, reducing costs and driving innovation and scalability. For the first time, workforces can be supplemented by autonomous AI agents working around the clock boosting productivity, efficiency, and competitive advantage.
Deloitte predicts that 25% of companies using generative AI will launch agentic AI pilots this year.
Across every industry, AI agents are making a significant impact. In customer service, they offer 24/7 support, handling a broad range of issues. For inventory management, they automate tasks, optimise stock levels, and provide real-time insights. In recruitment, they streamline the hiring process by screening resumes, scheduling interviews, and conducting initial assessments, reducing the workload on human recruiters.
By taking over repetitive tasks, AI agents allow workers to focus on high-value contributions, driving creativity, strategy, and meaningful impact.
Beyond business, this technology is improving students’ academic performance by providing personalised tutoring. In healthcare, AI agents reduce administrative burdens, allowing professionals to focus on complex cases and monitor patient progress, leading to better health outcomes.
The shift to agentic AI systems brings disruptions and risks, not least around trust and data accuracy. Trusting the technology is key to integrating agents. According to Salesforce research, 93% of global desk workers don’t consider AI outputs completely trustworthy for work-related tasks. Sixty percent of consumers say advances in AI make trust even more important.]
To build trust, it’s crucial to ensure that AI systems use accurate and relevant data, maintain privacy, and operate within ethical and legal boundaries. This means implementing robust data governance and oversight.
AI agents must also be transparent and explainable, so users know when they are interacting with an AI and how it operates. Clear accountability is essential to define responsibility for the agent’s performance and trusted outputs.
The solution to increasing productivity and building trust is not as simple as implementing AI agents immediately, according to a new Salesforce white paper. The white paper lays out key design considerations for policymakers to keep in mind outlines key considerations for designing and using AI agents, and how global policymakers can adopt and unlock AI’s full potential.
To achieve a smooth and beneficial integration, businesses, governments, non-profits, and academia must collaborate to create comprehensive guidelines and guardrails.
Continuous training programs are also key. They help AI stay up-to-date and work effectively alongside humans, enhancing productivity, and allowing employees to focus on more strategic tasks.
Without proper oversight, autonomous AI can make decisions that conflict with human values or ethics, leading to loss of trust, legal issues, and damaged reputations. To avoid these risks, a multistakeholder approach is essential.
It’s no longer a question of whether AI agents should be integrated into workforces – but how best to optimise human and digital labor working together to reach desired goals.
Although AI agents are the latest technology breakthrough, the fundamental principles of sound AI public policy that protects people and fosters innovation remain unchanged: risk-based approaches, with clear delineation of the different roles in the ecosystem, supported by robust privacy, transparency, and safety guardrails.
By addressing these concerns, we can envision a future with new levels of productivity and prosperity, driven by a digital workforce that continuously learns and improves.
Broadcasting
$1 Trillion Economy: Why Tinubu Must Listen to Dangote, Ekeh, Others

By Aliyu Gaya
One exceptionally commendable fact about the Bola Tinubu presidency is that it is not lacking in ambition and audacity. Courage defines the leader and Tinubu has it in good measure. Think about this: Tinubu wants to grow Nigeria’s net worth to a $1 trillion economy by 2030. While this shows ambition, it is much more a demonstration of audacity in leadership.
To achieve this, Tinubu says Nigeria must lean on and encourage local production. He believes that achieving food security is the sine qua non for advancing the nation’s economy through heavy investments in the agriculture value chain. He is pushing a Nigeria First, Buy-Nigeria policy. Some of his ministers and appointees are also singing the same local production hymn.
A quick fact-check shows that this is not new, especially since the commencement of the 4th Republic. President Olusegun Obasanjo, it has to be emphasised, laid a solid foundation to promote indigenous production of goods and services. He did not chime Buy Nigeria, he lived it, implemented it and the results were profound. The results of Obasanjo’s Buy Nigeria policy manifested in diverse ways. Local patronage of indigenous fruit drinks and ban on imported ones; local production of airtime cards for GSM service providers; local patronage of locally assembled computers that gave a huge boost to local production of the same, such that some ministries, departments and agencies (MDAs) standardised their IT operations on indigenous computer hardware and software.
Sadly, despite the traction gained by indigenous products, the succeeding governments did not even sustain the Buy-Nigeria momentum. Tinubu seems determined to do so. However, to achieve the noble ambition of a $1 trillion economy, President Tinubu must listen to key Nigerians who are not only employers of labour but are deeply committed to indigenous production as the key to unlocking the huge potential of the nation’s economy.
One of such Nigerians Tinubu must take heed to his advice is Aliko Dangote, the President of Dangote Group whose refinery is the biggest single infrastructure project in Africa. Dangote, a major indigenous manufacturer, is not happy with the manner local companies are treated in Nigeria.
Dangote recently advocated for policies that protect indigenous industries and nurture them into mega corporations capable of generating jobs and fostering prosperity. Addressing a gathering of manufacturers and investors in Abuja recently while delivering a keynote on ‘Rethinking Manufacturing in Nigeria’ at the Nigeria Manufacturers’ Summit, Dangote advocated a reversal of government policies that expose local players to vulnerabilities including continued importation of goods and services that are also produced in Nigeria. Such a lack of protection of indigenous players, usually in the form of a lack of patronage from the government and Nigerians, stunts the growth of these local players.
He cited countries where governments had to take drastic measures to protect their respective local markets. These include the blocked sale of US steel to Nippon Steel of Japan, the blocked sale of six US port management companies to Dubai Ports World, restrictions on Chinese cranes at US ports, and the US imposition of tariffs such as 100% on Chinese EVs (electric vehicles), 50% on semiconductors, medical products, and solar panels.
There are other instances, including the restriction of Russia gas supply to Europe, which led European countries to increase coal usage despite opposition to fossil fuels; and the US government’s distribution of $39 billion in subsidies to incentivise local microchip production. The above cases clearly show how respective governments deliberately protect their local players, not only to give them a head-start over competition but also to help them scale up on the path to profitability. Nigerian governments have been short on this.
Leo Stan Ekeh, Chairman of Zinox Group, an African ICT unicorn, is yet another voice Tinubu should give ears to. Ekeh, much like Dangote and others, has been a victim of serial blackmail and corporate bullying despite his undeniable sacrifice to create a digital culture in the Nigerian marketplace including education, media, banking, oil and gas, agriculture and other aspects of the economy. His Computerise Nigeria project became the cornerstone for the establishment of digital hubs in the nation’s tertiary institutions.
Ekeh believes that achieving a $1 trillion economy is possible but stressed that the current state of power delivery nationwide (an average of 4 hours per day according to the latest NBS data) cannot support the type of bullish industrialisation and local production that will bolster the nation’s economic trajectory to the trillion-dollar mark. He warned that a situation where genuine players in local production and service delivery are bullied and blackmailed by unscrupulous private sector fringe players and public sector operators does not bode well for economic growth. He urges more protection from government for the progressive and proven indigenous companies. He says the concept of Buy-Nigeria should be enforced, especially among MDAs.
While expressing confidence in President Tinubu’s ability to address the issue of blackmail, he suggested that Tinubu should aggressively pursue a policy that promotes patronage of indigenous manufacturers and service providers as a way of reflating the economy.
He said: “It is evident that the core of the myriad challenges afflicting the nation today is our failure to develop local capacities. We must embrace self-sufficiency by consuming what we produce and supporting indigenous players across various sectors.”
He regretted that in spite of several local content policies established by the Federal Government, such policies are consistently disregarded by government employees and appointees, wondering why “we send our children to the world’s best institutions, where they excel, yet we overlook the products they create.”
He gave the example of the government of India, which effective November 1, 2023, placed restrictions on the importation of laptops, tablets, all-in-one personal computers and ultra-small computers and servers with immediate effect. This, according to him, was to boost local productivity both by multinationals operating in India and indigenous Indian companies to create more jobs, encourage proficiency, and discourage capital flight.
“Mr. President, I humbly appeal to you to be deliberate and decisive in encouraging indigenous producers and service providers across all sectors. This way, we create a market for indigenous products, build confidence in our economy and easily attract international investors. The way we treat our local investors will determine how many foreign investors we can attract,” he stated in an open letter to the President earlier this year. The voices of Dangote and Ekeh echo the voices of other indigenous players who have continued to deliver value amid vicious headwinds.
Speaking at the inaugural Domestic Investors Summit in Abuja recently, the Minister of Industry, Trade and Investment, Dr. Jumoke Oduwole, reaffirmed Tinubu’s determination to achieve the trillion-dollar economy. She outlined targets for 2025, including $6 billion in foreign direct and portfolio investment, $6.5 billion in non-oil exports, a 20 per cent increase in trade value, and the creation of 200,000 export-led jobs. This is grand. But the major pulley that will drive this growth is the recommendation of Dangote, Ekeh, and other indigenous players, which is that the government should, as a priority, protect local investors and entrepreneurs through patronage, a policy shift that encourages growth, and categorising such investors’ assets as national assets deserving of preservation.
Gaya, a public policy analyst, writes from Kano.
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