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Reasons Why Your Business Needs a Mobile App

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By Adeniyi Ogun]fowoke,

Today, almost everyone owns a smartphone because it is very much affordable. According to the Jumia Nigeria Mobile Report, in 2014, phones sold on Jumia have priced an average of $216 and by 2017 this price had gone down to $100. In Africa, the price dipped from $165 to $96 in the same period.

Hence, it is no surprise that mobile penetration increased from 53% in 2016 to 84% in 2018.

These amazing numbers have left companies with no choice than to build a mobile app for their businesses. Mobile apps are considered to be one of the most powerful tools for contacting the target audience in terms of business. So, are you still thinking about whether to create a mobile app? Here, we will discuss the reasons why your business needs a mobile app.

Sales growth

If you intend to improve sales and turnover, you should build a mobile app. Additionally, you can direct your customers to the app with certain incentives like getting vouchers and discounts off their orders. This will no doubt encourage your shoppers or customers to download and actually use their mobile app. It can be quite a significant increase depending on how large the audience is.

Audience building

You can establish relationships with your customers no matter where they are in the world. A person does not need to remember your web address or refer to a search engine, as in the case of a site, since the app is already installed on their device. Depending on the functionality, one can even use it without access to the Internet.

A valuable source of data

By utilizing a mobile app, you can collect a lot of useful information for further analysis. For instance, you can learn which products your customers buy the most. As well as, how much time they spend on the app. Or even, which functions are the most used and which are the least popular?

Stand out from the competition

These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. You should take the lead by offering a mobile app to your customers. They’ll be astonished by your forward-thinking approach!

Improve customer engagement

No matter what you are selling, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers. This feature will really help improve customer engagement.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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NOVA Bank Earns ISO 27032 Certification, Reinforcing Cybersecurity Commitment

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NOVA Bank has achieved a major milestone in its commitment to safeguarding customer data and digital operations by attaining the globally recognized ISO 27032 Cybersecurity Standard certification.

This significant achievement positions NOVA Bank among the elite financial institutions in Nigeria with such a distinction.

The ISO 27032 certification focuses on fortifying cybersecurity measures, ensuring robust protection for data, systems, and online transactions amid an ever-evolving cyber threat landscape.

In addition to this achievement, NOVA Bank is already certified in ISO 27001 for Information Security Management and BCMS 22301 for Business Continuity Management, further underscoring its dedication to operational excellence and security.

Speaking on the achievement, Acting Managing Director and CEO of NOVA Bank, Mrs. Chinwe Iloghalu, described the certification as a pivotal moment for the Bank and its customers.

“This certification underscores NOVA Bank’s unwavering dedication to maintaining the highest global standards in cybersecurity. As we continue to innovate with customer-centric retail products, cybersecurity remains at the heart of our operations.

“Our customers can rest assured that their data and transactions are protected by some of the most advanced security frameworks in the industry.

“Trust is built on security, and NOVA is committed to providing a secure, reliable, and innovative banking experience,” Mrs Iloghalu stated.

The Bank’s Executive Director for Operations and Information Technology, Dr. David Isavwe, who also serves as the President and Chairman of the Board of Trustees for the Information Security Society of Africa, Nigeria (ISSAN), emphasized the broader implications of the certification.

“The ISO 27032 certification highlights NOVA Bank’s proactive approach to addressing cybersecurity challenges. It demonstrates our readiness to protect against evolving threats and our ability to adapt to the dynamic landscape of digital banking.

“This certification reinforces our commitment to delivering secure and uninterrupted services to our valued customers,” Dr. Isavwe remarked.

This milestone aligns with NOVA Bank’s overarching strategy of integrating cutting-edge technology with its trademarked Phygital model—seamlessly blending physical and digital banking experiences, while maintaining an unwavering focus on customer trust and satisfaction.

As the bank prepares to launch a series of innovative retail banking products, this certification highlights its dedication to prioritizing cybersecurity, ensuring a secure and seamless banking experience for all its customers.


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Nigerians to Use NIN Cards for Payments, Cash Withdrawals — NIMC

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National Identity Management Commission (NIMC) has said that the new National Identification Number (NIN) card can be used by Nigerians for financial transactions including payments and cash withdrawals, in addition to being used as a means of identification.

Nigerians to Use NIN Cards for Payments, Cash Withdrawals — NIMC

Kayode Adegoke, head of Corporate Communications, and Peter Iwegbu, director of Card Management Services, of NIMC, disclosed this during an interview on Channels TV.

Speaking on the card’s multi-functional use, Iwegbu said it will enable users to conduct transactions such as ATM withdrawals, online payments, and money transfers, adding that its chip integrates seamlessly with Nigeria’s banking system, allowing users to withdraw money or transfer funds regardless of the bank they use.

For his part, Adegoke pointed out that to streamline the process, banks would issue the cards.

“The way the card is going to be issued this time around, quite unlike the past, is that you have to get it through your respective bank,” he noted.

Adegoke further explained that while the NIN remains the core element of identity verification in Nigeria, the linked card offers extensive utility.

“The NIN is free, and we are enlightening Nigerians that whenever they go to any of our centres, the enrollment and issuance of the NIN are entirely free.”

According to the officials, NIMC is partnering with various stakeholders, including the Central Bank of Nigeria (CBN) and the Nigerian Interbank Settlement System (NIBSS), to implement the card’s financial features.

This initiative is expected to provide value to banks while including previously underserved Nigerians in financial systems.

“We are bringing to them almost over 100 million possible customers who they can bank with,” Iwegbu stated.

In addition to its financial utility, the NIN card has been designed to enhance security and identification in remote areas.

“It also enables us to financially include some of these people who have been excluded and provide identification for those without means like an international passport,” Iwegbu added.

According to Adegoke, “You can decide the bank you want, the branch you want to pick it from, or even choose to have it delivered to your doorstep.”

Iwegbu assured Nigerians that the initiative is designed to address past challenges, including distribution and acceptance issues.

“The card will solve problems of financial and social exclusion, making life easier and smarter for Nigerians,” he added.

 


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Meet the Winners of 2024 Africa Tech Alliance Excellence Awards

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Africa Tech Alliance (ATAEx) Awards has, again, lived up to expectations by honouring individuals, organizations, and initiatives that have made significant impact on Africa’s tech ecosystem, focusing on categories such as digital transformation, cybersecurity, ecommerce, financial inclusion, sustainability, and emerging technologies.

For the year 2024, Kashifu Inuwa Abdullahi, the director-general Nigeria’s National Information Technology Agency [NITDA] received the Digital Transformation Leadership Award. The Digital Transformation Leadership Award is a national technology impact award that recognizes individuals or organizations that have made significant contributions to advancing technology in ways that drive national development and positively impact society.

ATAEx Award screening committee for 2024 nominated Kashifu Inuwa Abdullahi for the award in recognition of his role in transforming Nigeria’s technology landscape, fostering innovation, and supporting inclusive digital progress.

 

Dr. Ayotunde Coker is one of the leading players in the development of the data centre industry in Africa and is the Chairperson of an influential industry group, the Africa Data Centres Association.

Before joining OADC as Chief Executive Officer, Dr Coker led Rack Centre to become a household name in Nigeria and a leading brand in Africa, with global recognition and numerous prestigious international awards.

Throughout a distinguished international career as a technology and business leader, Dr Coker has held senior positions in finance, energy, management consulting and U.K. Government.

His achievements have been recognised by numerous awards, including the Distinguished Manufacturing Alumni Award (Cranfield Institute of Technology) 2020, and in the same year, he was recognised as one of the Global Top 30 Edge Computing Leaders by Data Economy Magazine.

He holds an MSc from Cranfield Institute of Technology and a PhD (Honoris Causa) from ESCAE University.

Other awardees include;

Blockchain Advocate of the Year – JUDE OZINEGBE, founder/Convener, Cyberchain; AI Startup of the Year – NeuRaL AI; African Cybersecurity Mastery Award – DIGITAL ENCODE LTD; ATAEx Internet Exchange Point of the Year – INTERNET EXCHANGE POINT OF NIGERIA [IXPN]; PR Champion of Africa Award – NEWMARK GROUP LTD; Africa Tech Community of the Year – InnovationBed Africa; ICT Company of the Year – TECOM CONCEPTS LTD; Best Data Centre Colocation Provider of the Year – DIGITAL REALTY [Nigeria]; Outstanding ICT Solutions & Innovation Personality of the Year – HAPPINESS OBIOHA, MD/Sales Director, Tecom Concepts Limited; Mobile App Defense Excellence Award – CED TECHNOLOGIES; Most Innovative Digital Bank Award – PALMPAY, and Life Time Achievement Award in Data Centre Management – DR. AYOTUNDE COKER, CEO, OADC.

Other ATAEx 2024 awardees are; ICT Innovation Storyteller Award – CHINENYE ANUFORO, Head, ICT Desk, Sun Newspaper; Digital Reporting Excellence Award – MARTIN EKPEKE, Publisher/Editor In-Chief, ITPulse; Trailblazer in Tech Award – MONIADE ADENIYI; Global Technology Innovator Award – AYODEJI OGUNMOLA; Tech Visionary Award – OLUWAKAYODE DURODOLA; Rising Star in Tech Award – OLANIYI IBRAHEEM; Business Intelligence Mastery Award – ADEDAMOLA BOWALE; Blockchain Community of the Year – LAGOS BLOCKCHAIN WEEK; Champion of Public Tech Infrastructure Award – GALAXY BACKBONE LIMITED; Direct Selling Company of the Year – QNET.

In his congratulatory message to the award recipients, Mr. Chike Onwuegbuchi, the co-convener, said that ATAEx Awards is part of the annual Africa Tech Alliance Forum (AfriTECH), which brings together tech leaders, policymakers/regulators, industry experts, and key stakeholders to discuss the latest advancements and challenges in Africa’s digital landscape.

“Recipients are celebrated not only for their achievements but also for their vision and commitment to leveraging technology for Africa’s development”, he said.


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