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Broadcasting

Rema, Lagbaja Billed for a Joint Performance at 8th AMVCA as Pepsi Floats Confam Gbedu

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Pepsi Nigeria, leading soft drink brand has announced that legendary Afrobeat artiste, Lagbaja and popular singer and rapper, Rema, will be bringing to live its Confam Gbedu experience at the 8th Africa Magic Viewer’s Choice Awards (AMVCA) for a first of its kind joint performance.

In a statement released in Lagos on Friday, Pepsi announced that the star artistes will be live at the awards show which will hold on 14 May, 2022.

Segun Ogunleye, general manager, Marketing, Seven-Up Bottling Company, expressed his delight at Pepsi’s involvement in the AMVCA, which he said is an extension of the brand’s passion point, adding that Pepsi is passionate about promotion of Nigerian pop culture by creating memorable and unforgettable experiences.

“The AMVCA celebrates outstanding achievements in the continent’s film industry. On our part, we see the partnership with the AMVCA as an opportunity to celebrate our sterling performers in entertainment by providing our consumers and the watching public with an experience they can make a memory of.

“We are excited to announce that Afrobeat icon, Lagbaja, and Pepsi Ambassador, Rema, will headline the maiden edition of the Confam Gbedu musical concert.

“We believe this performance will further establish Pepsi’s position as the refreshment of choice using music as an avenue to connect with generations from the past, present and future. The performance will bring a fresh and unique dynamic to the AMVCAs,” Ogunleye said.

Lagbaja, a singer, songwriter, saxophone wizard, and performer, is famous for being masked on the stage. He was at the peak of his powers in the 90s through the early 2000s when he sold out concerts around the country. Even now, he continues to deliver vintage quality performances across the world.

Rema, unveiled as a Pepsi brand ambassador last September, is a singer and rapper who rose to stardom with the release of “Iron Man”, which even appeared on Barack Obama’s 2019 summer playlist.

Rema is known for his unique brand of music known as Afrorave, a subgenre of Afrobeat with Arabian and Indian musical influences. He is one of the country’s most followed artistes, with his fans self-identifying as Ravers.

Pepsi also announced that it will be rewarding the winner of the Best Soundtrack Category with a cash prize of N1 million as a way of supporting not only musical artistes, but also, sound professionals in the film industry.

The soft drink giant will also be showcasing its collections at the Fashion Show event scheduled for the second day of the eight-day film festival. It added that it will be on hand to provide premium refreshment throughout the line-up of activities for the AMVCA.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Broadcasting

Burna Boy, Other Nigerian Artists Pocket $38m from Spotify in 2024

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Spotify, the Swedish audio streaming and media service provider, paid over $38 million in royalties last year to Nigerian artists who are riding on the wave growing interest in music from Nigeria and African continent.

Burna Boy, Other Nigerian Artists Pocket $38m from Spotify in 2024

Elsewhere, South African performers reached $21 million, up 54 per cent year- on-year.

In total the two biggest African markets got around $59 million last year.

Meanwhile, the Swedish company paid out some $10 billion in royalties worldwide in 2024.

And while Africa represents only a small part of its offering, interest in African artists has ballooned, buoyed in part by internationally recognised acts like South African singer Tyla and Nigeria’s Burna Boy.

Around 250 million user-created playlists now feature at least one Nigerian artist, and 220 million contain a South African, the company said on Thursday.

“What we’re seeing is an excellent evolution around more and more mid-tier or up-and-coming artists making a living,” said Jocelyne Muhutu-Remy, Spotify’s managing director for Sub-Saharan Africa.

Much of that came from outside their home markets.

Nigerian artists have seen a 49% increase in export growth over the past three years, while South Africa saw export growth of 104%.

The number of Nigerian artists earning 10 million Naira, meanwhile, doubled year-on-year and has tripled since 2022.

In South Africa, the number of those earning between 100,000 and 500,000 rand has doubled over the past three years.


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Glo-sponsored African Voices Changemakers Celebrates Nathaniel Bassey, Mercy Chinwo

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CNN International’s magazine programme, African Voices Changemakers, sponsored by Globacom, will this week celebrate two of Africa’s biggest gospel music stars, Nathaniel Bassey and Mercy Chinwo.

The 30-minute programme will showcase the gospel stars who are expected to bring their unique gospel vibes to the show.

Nathaniel Bassey, a Nigerian singer, trumpeter, and gospel songwriter, has gained massive popularity with his songs like “Yahweh Sabaoth”, “Ebenezer”, and “Tobechukwu”.

Born on August 27, 1981, Bassey studied International Relations and Politics at the University of Lagos and later Music at Middlesex University Summer School in the UK., Bassey’s music has inspired countless fans around the world.

The second guest, Mercy Chinwo, is a Nigerian gospel singer, actress, and songwriter who began her music career at age six. She signed with EeZee Conceptz in 2017 and released her first single “Excess Love” in 2018.

Chinwo has won several awards, including the Gospel Artiste of the year at the AFRIMMA Awards in 2020. With her powerful voice and captivating stage presence, Chinwo has made a significant impact on the gospel music scene across the globe.

African Voices Changemakers will air on Saturday at 8:30 a.m., with repeats on the same day at noon, and on Sunday at 4:30 a.m. and 2 p.m. The show will also air on Monday at 4 a.m. The same broadcast schedule will be repeated next week.


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Broadcasting

Netflix Expands Language Options on TV to Capture Global Viewers

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Netflix has expanded its language options for television viewers, allowing users to select from the full list of available subtitles and dubbing languages for any title.

Netflix Expands Language Options on TV to Capture Global Viewers

This update aims to make Netflix’s global catalogue more accessible, especially as nearly a third of its viewership comes from non-English language shows. ​

Previously, TV users could only choose from a limited selection of languages based on their location and settings.

Now, they can access the complete range of available languages for any title, similar to the flexibility already offered on mobile devices and web browsers.

For instance, a user can watch an English title like “Bridgerton” with Spanish dubbing and Korean subtitles, or opt for Japanese dubbing with Portuguese subtitles. ​

Netflix offers subtitles in 33 languages and audio dubbing in 36 languages across its catalogue, though the exact number of available languages may vary by title. This change responds to numerous user requests for more language options on TV platforms. ​

This move reflects Netflix’s commitment to enhancing accessibility and catering to its diverse global audience by providing more inclusive viewing experiences.​


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