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Salesforce Report: 59% of EMEA Financial Institutions Expect AI to Speed Up Transactions

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Linda Saunders
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Salesforce, the global leader in CRM, today released its latest Connected Financial Services report, sharing insights from 9,500 financial services institution (FSI) customers worldwide, including 4,000 from EMEA.

Linda Saunders

Linda Saunders

Linda Saunders, Country Manager and Senior Director of Solution Engineering for Africa said: “Among the biggest benefits of agentic AI solutions will be on-demand, instant access to personalise financial recommendations that may otherwise require appointments and taking time out of busy schedules.”

In addition to taking the pulse of consumers’ sense of financial security and goals, the report delves into how customer experiences — including those increasingly powered by artificial intelligence (AI) agents — are changing individuals’ relationships with their FSIs.

“For humans and agents to work together, it’s critical for financial service institutions to implement with trust, transparency, and the highest levels of regulatory compliance as core to their strategy — not an afterthought,” adds Saunders.

Key insights from the research include:

  • Differentiated service and experience can outweigh rates and fees. 45% would stay with a provider that offers excellent service, even if fees increased. This is especially true for 56% of high earners.

  • Consumers have big expectations for AI in financial services: 43% of FSIs in EMEA, including 54% of Gen Z and 50% of millennials, expect AI to play a bigger role in financial services than in other industries. FSIs are most interested in use cases that prevent fraud, lower prices, and complete routine tasks.

  • Building trust is essential as agentic AI is rolled out: 49% of consumers at least somewhat trust the use of AI agents in financial services, but only 8% are fully on board. The top factors that would build consumers’ trust in AI agents are transparency into their use, validation of their outputs, and explainability of their outputs.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Celebrating African Creativity: Made by Africa, Loved by the World’ Returns for Its Fifth Year

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The “Made by Africa, Loved by the World” campaign is back for its fifth year, celebrating African creativity and global influence. This year’s theme, “Where Culture Meets Connection,” highlights how social media fosters conversations around cultural moments worldwide.

The campaign features three cinematic films premiering on the Meta Africa page, showcasing the groundbreaking work and personal stories of six dynamic African creatives.

These artists, from Nigeria, Kenya, Ghana, and South Africa, represent diverse disciplines, including rap, animation, dance, photography, fashion, and videography.

Here are some of the featured talents:

  • Ladipoe (Nigeria) – A BET-nominated rapper known for blending global hip-hop with African rhythms.
  • Fatboy Animations (Kenya) – An animation studio founded by Michael Muthiga, recognized by Forbes for its original African storytelling.
  • Lisa Quama (Ghana) – A dancer who gained fame after appearing in Beyoncé’s “Already” music video.
  • Gilbert Asante (Ghana) – A photographer and creative director featured in GQ and Glam Africa.
  • David Tlale (South Africa) – A fashion designer whose bold designs have been showcased at major fashion events, including the Met Gala.
  • Ofentse Mwase (South Africa) – A filmmaker with over 24 international awards for his unique visual storytelling.

Kezia Anim-Addo, Communications Director for Africa, Middle East & Turkey, emphasized that the campaign not only celebrates individual success stories but also showcases how culture and social media drive meaningful connections and inspiration.


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Telcos Warn of Nationwide Telecom Blackout over Diesel Shortage

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Mr Tony Emoekpere, president, ATCON
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Association of Telecommunications Companies of Nigeria (ATCON), has raised the alarm over a diesel supply crisis caused by an ongoing strike by the National Union of Petroleum and Natural Gas Workers (NUPENG).

Telcos Warn of Nationwide Telecom Blackout over Diesel Shortage

Mr Tony Emoekpere, president, ATCON in a statement said that the fuel supply disruption is critically affecting telecom base stations, pushing them to the brink of a shutdown and threatening millions of mobile and internet users in the region.

“This strike, which stems from the persistent harassment of tanker and petroleum product drivers by police officers in Lagos State, has effectively halted all truck loading operations and fuel movements,” Emoekpere stated.

He explained that diesel supply to telecom infrastructure has been severely impacted, leaving critical sites with dangerously low fuel levels.

According to him, if urgent measures are not taken, the situation could escalate into a full-blown network blackout, disrupting essential services, including mobile and internet access, business operations, emergency response systems, and daily communications.

ATCON has called on the governors of Lagos and Ogun states to intervene immediately by facilitating the release of diesel from depots to telecom operators to prevent further deterioration of the situation.

“This is not just a telecom issue—it is a national emergency that could cripple economic activities and compromise public safety,” Emoekpere stressed.

The association also appealed to security agencies and petroleum unions to resolve the crisis swiftly to safeguard Nigeria’s connectivity and economic stability.

ATCON emphasised that a prolonged disruption in fuel supply to telecom infrastructure could have far-reaching consequences for both businesses and individuals who rely on stable communication networks for daily operations.

 

 

 


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Nigerians Spend N5.3 Trillion on Telecom Services

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In 2023, Nigerians spent a total of about ₦5.3 trillion on telecommunications services, which includes calls, data, SMS, and other telecom services, according to the Leadership.

Nigerians Spend N5.3 Trillion on Telecom Services

Specifically for voice calls, Nigerians made approximately 408.5 billion minutes of local calls, generating around ₦3.28 trillion from outgoing calls and ₦3.23 trillion from incoming calls, totaling about ₦6.51 trillion in call-related revenue according to projections based on 2023 call volumes and tariff data.

However, the ₦5.3 trillion figure represents the overall telecom sector revenue, with voice calls being a major component but also including data and other services.

For individual spending, MTN subscribers spent an average of ₦2,508 monthly on voice calls in 2023, showing a 14.4% increase from 2022, while Airtel customers spent about ₦1,694 monthly on voice calls.

Total telecom spending (calls, data, SMS, etc.): ₦5.3 trillion in 2023

Estimated revenue from voice calls alone: around ₦6.5 trillion based on call minutes and tariffs

Average monthly spending on calls per subscriber: ₦1,694 to ₦2,508 depending on the network

 

 

 


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