Samsung Celebrates Mothers with Washing Machines Freebies

Samsung Electronics West Africa, market leader and award-winning innovator in consumer electronics and home appliances, celebrated Mothers’ Day by hosting its customers to a home appliances giveaway in Lagos, with two customers carting away grand prizes of two Samsung Ecobubble washing machines at the event.

Highlighting the features and benefits of Samsung’s Ecobubble to customers at the event, Mr. Brovo Kim, managing director Samsung Electronics, West Africa, reiterated the importance of family and mothers in particular to the organisation.

“At Samsung, family is extremely important to us. We organized this event this year so that families can have the opportunity to honour their mothers, and also have a chance to win them exciting prizes, including our unique and innovative Ecobubble washing machine, making washing easier.

“Ecobubble derived inspiration from historical washing practices. In previous generations of hand-washing, people used to create large quantities of rich and soapy foam for their laundry, helping the detergent to penetrate and get absorbed deeply. We have applied this traditional wisdom in our bubble based washing system, to make the tiresome chore of cleaning clothes much easier and more convenient for our customers, without wasting energy,” he said.

On his part, Mr. Sunil Kumar, director of Consumer Electronics, Samsung Electronics West Africa’s, said that Samsung will continue to exceed consumers’ expectations with well engineered and stylishly designed digital appliances, built around practical technologies that really make a difference in the lives of consumers.

“A consumer desires great performance above everything else - clothes need to get clean without stains or smells. But consumer needs have since gone beyond these priorities. For instance, larger households are always running cycle after cycle to try and stay ahead of their laundry mountain, and overloading to try and save time will compromise performance. This is the essence of our latest generation of Ecobubble washers. It guarantees our consumers a great experience with every wash,” he explained.

Samsung's premium 17kg Ecobubble washer and dryer and other washing machines in the Ecobubble range are now available in Samsung stores and at accredited dealers’ across Nigeria. Consumers are also entitled to free delivery and installation with each purchase.

From its inception as a small export business, Samsung has grown to become one of the world’s leading electronics companies, specializing in digital appliances and media, semiconductors, memory and system integration.

Today, Samsung’s innovative and top quality products and processes are recognized all over the world.

The company has continued to expand its product lines and reach, following its mission of making life better for consumers all over the world.