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Sheyi Shay Unveiled as Face of Gionee in Nigeria

Gionee in a strategy move to reach out to teeming consumers in Nigeria, has unveiled Deborah Oluwaseyi Joshua (a.k.a Sheyi Shay), the iconic Nigerian singer, writer, performer and R&B Artist with a superb blend of lyrics, as the new brand ambassador.
The choice of the iconic artist according to the Gionee, is to make products of Gionee appealing to Nigerians and create a stunning brand reputation locally.
The new brand ambassador is expected to lead the brand’s promotional activities, become a spokesperson for the brand, and help reach the targets many Nigerians, who are music lovers and fans of Sheyi Shey.
Speaking on the choice of the brand ambassador for Gionee in Nigeria, Somoye Habeeb, marketing director, Gionee Nigeria, expressed confidence that Sheyi Shey has all it takes to Gionee brand to the apex, where it belongs.
He said the choice of Sheyi is justified in all ramifications considering the criteria and yardstick provided by the company, adding that the iconic singer stood out amidst other contenders.
“We needed an ambassador to localize the brand. To tell it around the world that Gionee is in Nigeria to stay. Gionee is one of the top five mobile phone brands in the world. We had a list to pick from but we wanted somebody that will sell the value we stand for, he said.
“We needed a popular artist, beautiful, energetic, of good age and a socially responsible person. We looked at the demography of this artist and that of our target customers. We also considered the psychographic factors. And Sheyi Shay combines all these and that was why she won the chance to be the face of Gionee brand,” Chukwuka Austin, managing director, Gionee Nigeria added.
Speaking at the event, Deborah Oluwaseyi Joshua, the new face of Gionee said, the brand matches the uniqueness of her style of music and her personality; adding that she will do everything within her power to make the brand a household name in Nigeria.
“I got to where I am today by hard work and I’m very grateful for the position I’m in today. For me, Gionee represents freshness, strength, agility and the future. So when I was approached to take up this role, I had to oblige because this is everything I built my brand up to be.
“My brand of music is organic and I appeal to a wide segment of the market ranging from age 12-50. I intend on pushing with all my might to make Gionee the number one phone here in Nigeria. I look forward to a great and productive relationship with Gionee,” she said
Sheyi Shay
She has several musical hits in her kitty, her single ‘Irawo’ released in 2013 is still enjoying waves and it is no surprise the singer chose the name ‘Irawo’, meaning ‘Star’ in Nigerian native language Yoruba because she’s a star. Known for her stage energy and power, she has performed in some of the finest A-list events in Nigeria and across Africa, including The Big Brother Africa show and the MTV Mama 2015 Awards in Durban, where she performed with Grammy-award winning international artist, Neyo. She was also nominated for Best Female and Best Music Video at the MTV Mama 2015 Awards.
She has been selected because of her success over the years in the music industry and far being an inspiration to millions of Nigerians, she will work towards the attainment of the interest and attention of the customers.
Her duty is to make the products, services, and other offering of Gionee more appealing, so as to draw the customer’s preferences towards the brand, representing the organization at the time of celebration events, trade displays, exhibitions, and other promotional events. Her primary function is to be spokespersons for Gionee.
She will appear in regional and local media like magazines, periodicals, public shows, television shows, etc., and advertise the products of the Gionee.
Gionee
Gionee Communication Equipment Co. Ltd. was founded in September 2002 by Liu Rong. It is a high-tech enterprise that focuses on R&D, production and sale of cellular mobile devices. In 2005, Gionee obtained the GSM and CDMA mobile phone production license.
R&D Centres are set up in Shenzhen, Shanghai and Hangzhou among several other places. In 2006, the first phase of the project had a total investment of more than 1 billion RMB, covering an area of 500 acres at the Gionee Industrial Park. The production capacity currently stands at 40 million units per year.
Once the entire industrial park is completed and put into production, production capacity will reach 80 million units per year, making Gionee Industrial Park the largest mobile phone production site in China.
In addition, Gionee has 41 provincial general sales agents and 40 provincial service centres with over 500 franchised outlets. In 2007, we received the honorary title of “Guangdong Province Famous Trademark”. In 2011, Gionee achieved an overall market share of 7.2% and GSM market share of 11.2%. These accolades put Gionee in the third place in the overall cellular market, and in the first place in terms of the domestic market.
Since 2011, Gionee has grown rapidly, expanding its presence in countries including India, Nigeria, Vietnam, Taiwan, Myanmar, Thailand and Philippines. Gionee products are currently on sale in India, Bangladesh, Pakistan, Indonesia, Vietnam, Thailand, Philippines, Malaysia, Russia, Middle East and Africa, with exports reaching 1 million phones per month for the overseas markets.
Gionee believes that products should be as unique as the people who use them. We define ourselves as a global provider of mobile and internet technology that is user-friendly, stylish, and wallet-friendly. In other words, we strive to help consumers make their lives better.
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Anambra Shines in 2025 E-Governance Rankings, Setting National Standards

Anambra State has once again demonstrated its leadership in digital transformation, emerging as one of Nigeria’s top three states in the 2025 e-Governance Report published by the Panorama CIAPS Governance Performance Index (CGPI).
According to the report — a collaborative effort between Nigerian Panorama and the Commonwealth Institute of Advanced Professional Studies (CIAPS) — Anambra ranks alongside Lagos and Enugu as the leading states in adopting and implementing e-governance practices that foster accountability, transparency, and improved service delivery.
In his remarks, Professor Anthony Kila, Director of CIAPS, emphasized the importance of e-governance in shaping how governments interact with citizens. “The centrality of e-governance allows us to assess the performance of state governments in the country. How the government treats the digital world says a lot about them,” he said.
The report evaluated states based on a comprehensive set of criteria, including website security, up-to-date content, public engagement, availability of online services, policy updates, and user accessibility. Anambra’s performance reflects the state’s deliberate investment in digital infrastructure and its commitment to leveraging technology as a tool for inclusive governance.
Reacting to the recognition, the Managing Director/CEO of the Anambra State ICT Agency, Chukwuemeka Fred Agbata, CFA, described the report as a welcome validation of the efforts being made under the leadership of Prof. Charles Chukwuma Soludo, CFR, to reposition Anambra as a liveable and prosperous smart mega-city.
“This is not just about being tech-savvy,” Agbata said. “It’s about using digital tools to create real impact — making the government more accessible, responsive, and transparent. Anambra is building a digital future that works for everyone.”
The CGPI Report recommended that all states intensify efforts to train public servants, maintain digital platforms effectively, and build user-friendly systems that keep citizens informed and empowered. For Anambra, this recognition serves both as a milestone and a motivation to scale new heights.
As the journey continues, Anambra remains focused on setting the pace for e-governance in Nigeria in line with the Governor’s mantra of Everything Technology & Technology Everywhere.
News
SERAP Urges National Assembly to Reject Tinubu’s $24Bn Loan Request Over Debt Concerns

Socio-Economic Rights and Accountability Project (SERAP) has urged the National Assembly to reject the Tinubu administration’s request to borrow $24 billion, warning that the move would significantly deepen Nigeria’s debt crisis.
In a statement posted on its official X account, the advocacy group warned that the proposed borrowing would raise Nigeria’s total debt stock to an estimated ₦183 trillion—an amount it described as “clearly not sustainable and not in the public interest.”
“The National Assembly must immediately refuse to approve the Tinubu administration’s request to borrow $24 billion,” the group said. “The growing national debt is not sustainable and not in the public interest.”
SERAP expressed concern over the heavy burden of debt servicing, which it said is already consuming a substantial portion of government revenue, leaving little room for critical public investment.
Nigeria’s total public debt is projected to surpass ₦180 trillion following the president’s latest loan request. The borrowing plan includes a proposal for over $21.5 billion in external loans, which equates to ₦33.39 trillion at the official exchange rate of ₦1,590 per dollar. The administration is also seeking approval for a domestic bond issuance worth ₦757.9 billion to settle outstanding pension liabilities.
President Tinubu said the 2025–2026 borrowing plan targets key sectors such as infrastructure, healthcare, education, water supply, security, and employment generation. He noted that the plan is also intended to cushion the economic impact of fuel subsidy removal.
The total loan request comprises $21.5 billion, €2.19 billion, and 15 billion Japanese Yen, alongside a €65 million grant. Tinubu assured lawmakers that the funds would be directed toward development projects across all 36 states and the Federal Capital Territory, with emphasis on rail networks, healthcare infrastructure, and poverty alleviation programs.
On pension-related borrowing, the president explained that the proposed bond issuance is aimed at clearing backlogs under the Contributory Pension Scheme. The measure, he added, has already received approval from the Federal Executive Council and is expected to improve retirees’ welfare, restore trust in the pension system, and inject liquidity into the economy.
Nigeria’s public debt has surged in recent years, rising by 48.6% in 2024 to ₦144.66 trillion—up from ₦97.34 trillion in 2023. The Federal Government accounts for 95% of that total.
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