Broadcasting
Showmax Unveils First Ever Nigerian Masterbrand Campaign
Showmax, Africa’s original streaming service is staking a major claim on the rapidly growing streaming industry in Nigeria with its first ever Nigerian Masterbrand campaign with tagline “No one tells a story like we do”.
The campaign officially launched on Monday, 29 May with a super crisp and relatable television commercial featuring Nigerian actress, Sharon Ooja, who also stars in the AMVCA-nominated Showmax Original, Flawsome. The campaign pays an ode to the vibrant, larger-than-life storytelling streak of Nigerians and Showmax’s apparent efforts to tell authentic Nigerian stories through its slate of originals – eight of which were launched over the past one year.
Showmax had first teased the campaign with a display of some of the most popular Nigerian slangs such as Just Dey Play, Woto Woto, Eweee and Pressure Ti Wa on billboards across major cities in Nigeria. Conversations about these billboards were amplified on social media with many users giving their unique spins and takes on the campaign.
It wouldn’t be the first time Showmax would be starting conversations on social media. In 2022, the streaming platform’s hit Nigerian iteration of the Real Housewives franchise, The Real Housewives of Lagos (RHOLagos) dominated conversations on social media, sitting on the Twitter trend table for its 13-week long run. RHOLagos has gone on to win an AMVCA for “Best Costume Designer”, alongside other Showmax originals like the police and procedural drama, Crime and Justice Lagos, which snagged the awards for “Best TV Series” and “Best Picture Editor”.
Speaking on the campaign, Opeoluwa Filani, General Manager at Showmax Nigeria, says that the campaign is a celebration of the wealth of stories that abound in Nigeria and Showmax’s commitment to telling them as a truly Nigerian brand. “In Nigeria alone, we have over 300 tribes and thousands of untold stories.
“We can tell 300,000 stories in a year, and you will still find a new and exciting story to tell for the next 10 decades. That’s the beauty of our diversity,” he says.
“As a brand, we believe it is our duty to tell these stories and tell them in their most original and purest form. And this is even more important to us because we’re Africa’s original streaming platform and we truly believe that no one can tell our stories better than we do,” Filani concluded.
The streaming service had officially set up shop in Nigeria last year with the appointment of Filani as General Manager and other key hires for its Nigerian operations as part of efforts to solidify its presence and investment in the country.
At the time, Yolisa Phahle, the CEO of Showmax, had said in a statement that the platform has witnessed unprecedented growth in its paying subscriber base and it “has become even more important to have a dedicated team at the helm of affairs of Showmax in one of our most important markets.”
That decision is paying good dividends. With 22 nominations at the biggest TV and film awards in Africa, a record charting kids’ show, Jay Jay: The Chosen One, mirrored after the reimagined childhood of Nigerian football legend, Jay Jay Okocha, a growing slate of critically acclaimed originals including the James Omokwe-produced Diiche, Flawsome, Crime and Justice Lagos, The Real Housewives of Lagos and Abuja, and Wura, as well as an extensive collection of TV shows and films from Africa Magic – such as Itura, Covenant, My Beautyful Life and Ricordi.
The streaming platform is also home to HBO shows. Fans of Game of Thrones and its prequel, House of the Dragon can binge-watch the complete seasons of the fantasy series as well as other fan-favourite HBO and Emmy-winning shows such as Succession, Barry, The Last of Us, Love and Death, Industry and Euphoria.
Showmax Pro bundles the Showmax entertainment offering with music channels, news and live sports streaming from SuperSport. Subscribers can live stream the latest seasons of the English Premier League, LaLiga, Serie A, UEFA Europa and UEFA Conference leagues, FIFA World Cup qualifiers and more.
Showmax can be streamed using apps for smart TVs, smartphones, tablets, computers, media players and gaming consoles with data consumption management available using the bandwidth capping feature.
Easter is almost here, and with it comes the perfect opportunity to escape the everyday hustle and embark on a memorable adventure. Whether you’re craving some ‘chilling’ time, quality ‘family’ time, or a ‘pepper dem’ getaway, Nigeria offers endless possibilities for exploration. And the best part? Travelling locally has never been easier or more affordable.
Whether you’re a ‘newbie’ traveller or a seasoned pro, we’ve got you covered with essential hacks that will make your trip a breeze. Say goodbye to stress and hello to smooth sailing as you navigate your Easter getaway like a true travel expert.
Planning your trip is like packing your suitcase – essential, not optional
Just like you wouldn’t leave home without your power-bank (just in case!), don’t head off on a quick trip without a plan. A little prep can save you time, money, and stress — from booking flights and sorting transport, to packing light and right.
Nigeria has endless ways to travel. Flying with local airlines like Air Peace or Ibom Air is quick and budget-friendly, while renting a car gives you the freedom to explore scenic routes like the drive to Erin-Ijesha Waterfalls or the journey to Obudu Cattle Ranch. Not into driving? Buses like Peace Mass or God is Good are easy and affordable. And for a truly luxurious experience, you could even consider a chartered flight – if you’re balling!
Travel like a pro: The art of smart packing
Packing smartly is a crucial travel hack that can save both time and money. Amelia Campher recently shared on TikTok how she organised her hair, beauty, makeup, and personal accessories into different vanity cases and toiletry bags from Temu. Each one perfectly stores her daily essentials, keeping everything neat and accessible. She excitedly told her followers, “This is your sign to buy these bags!” Her clever packing strategy ensures that she’s ready for any trip without unnecessary clutter or stress.
Take Jasmin’s experience, for example. After getting hit with extra carry-on fees on a previous flight, she decided to be smarter about her upcoming family trip. In her search for a solution, she found the perfect backpack on Temu for just under ₦40k. Ticking all the boxes, it avoided extra carry-on fees and allowed her to efficiently pack 16 items plus a makeup bag. When they arrived at the airport, Jasmin’s family breezed through check-in with no issues, their backpacks meeting size requirements perfectly. No extra charges, no stress; just a smooth start to their unforgettable five-day family trip.
Backpacks aren’t just ideal for air travel – they’re also perfect for road trips. Whether you’re cramming your car with family and their belongings or flying high, packing smart and light is essential. A compact, well-organised backpack can make your journey easier, no matter the mode of transport.
To avoid unexpected charges when flying within Nigeria this Easter, it’s crucial to familiarise yourself with airline baggage policies; while Economy Class typically permits 15kg to 20kg of checked luggage, and Premium Economy or Business Class allows up to 30kg, always verify specific weight limits with your chosen airline to prevent costly excess baggage fees, especially if you plan on packing more than the standard allowance.
No passport needed: Pack your bags for a Naija Detty Easter
Why travel halfway across the world when Nigeria has it all? This Easter, skip the long-haul and discover the treasures on your doorstep. From the buzzing streets of Lagos to the ancient city of Benin and the serene hills of Jos, unforgettable adventures are just a short trip away.
By travelling locally, you’re not only creating new memories — you’re also supporting local tourism and helping grow our economy. With so many destinations to explore, there’s something for every kind of traveller. So pack your bags, plan smartly, and make this Easter your best Naija Detty holiday yet.
The heartbeat of Lagos is about to receive a powerful new rhythm as KONFAM 89.5 FM officially launches in Lagos tomorrow, Wednesday.
Kayode Adegbite, founder, KONFAM FM,
KONFAM FM, Kayode Adegbite, brainchild of seasoned entrepreneur and media innovator, is a cutting-edge radio station poised to redefine the broadcasting landscape in Nigeria.
It promises to bring a fresh, tech-driven, and culturally rich approach to radio transmission.
Described as a fusion of technology, creativity, and community, KONFAM FM aims to captivate Lagosians with content that speaks directly to their experiences.
Whether it’s music, news, entertainment, lifestyle, or talk shows, the station is built to reflect the soul of the city and the pulse of its people.
Adegbite is no stranger to transformation.
As CEO of MediaCrush Nigeria Ltd, a leading Out-of-Home (OOH) advertising company, he has spent the past decade revolutionizing how brands engage with audiences across Nigeria.
With over 20 years of experience spanning finance, marketing, and media, he is now channeling his vision into broadcasting.
“KONFAM is not just another radio station,” Kayode said in a pre-launch interview.
“It is a movement, a platform for authentic voices, compelling stories, and meaningful conversations that empower and entertain.”
From its sleek state-of-the-art studio in the heart of Lagos to its impressive lineup of on-air personalities and programs, KONFAM FM is designed to be interactive, engaging, and youth-focused.
Festus Sanmi Onifade, subscriber and legal practitioner, has withdrawn his lawsuit challenging alleged unfair price hikes by MultiChoice Nigeria Limited, filed at the Federal High Court in Abuja.
Also listed as a defendant in the suit is the Federal Competition and Consumer Protection Commission (FCCPC).
In a notice of discontinuance, dated April 1, 2025, the claimant formally informed the court of his decision to wholly withdraw the suit, marked FHC/ABJ/CS/363/2025.
However, the notice, signed by Onifade, did not advance reasons for the withdrawal.
Onifade had earlier approached the court to challenge what he described as an unfair and unjust price increase announced by MultiChoice Nigeria, slated to take effect from March 15, 2025.
In the originating summons, he asked the court to determine, among other things, whether, given Section 128 of the Federal Competition and Consumer Protection Act, 2018, and other relevant laws, the notice of the impending price increase issued by the first defendant was not unfair, unjust, grossly inadequate and a breach of his consumer rights; whether, considering the subsisting appeal in MultiChoice Nigeria Ltd & Ors v. Festus Onifade & Ors, the defendant was not stopped from further increasing the price of its services.
The suit centred on legal tussle between Onifade and MultiChoice over price hikes, which the claimant insisted were being implemented in defiance of regulatory standards and without adequate consumer engagement.
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