Skye Bank Sponsors Africa Business Report on BBC

Skye Bank Plc has entered into a sponsorship deal with the British Broadcasting Corporation (BBC) for the broadcast of “Africa Business Report”.
The programme which will be aired everyday at 1.30pm on the BBC is intended to showcase the economic potentials and developments on the African continent to the rest of the world and correct the negative reporting of Africa in the international news media.
Speaking at the launch of the programme, Akinsola Akinfemiwa, group managing director/Chief Executive Officer of the bank, explained that Africa had often been negatively reported by the powerful foreign media, giving scant regard to the positive developments on the continent.
“The idea behind the sponsorship of this programme is not primarily for publicity and visibility; rather, our intention is to add value and positively impact on the economic development of the African continent and the social wellbeing of its populace.
“As a proudly Nigerian bank with a Pan African ambition, we see the need to tell the world about the various good initiatives and business opportunities that abound in Africa, thereby connecting Africa to the world and the world to Africa”, he said.
Sean O’Hara, BBC’s executive director said the programme would be viewed by over 150 million people across the world, stressing that it would tell the other side of Africa by showcasing entrepreneurial spirit in Africans.
Komlar Dumor, the presenter of the programme said: “It is a privilege to present African Business Report during a time in which the continent is developing its economic growth and business future”.
According to him, Africa has a new generation of energetic entrepreneurs who are determined to compete on the global stage.
Africa Business Report is designed to capture the energy and diversity of business life in Africa.