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Social Media Managers Being Trained on Skills for Retention of SMM Jobs in Nigeria- Begho

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By chukwuemeka fred agbata

Social Media has become quite useful, particularly, for small businesses that use it as a way of attracting new customers. Although, social media appears simple, there are a number of important tips and lessons for people hoping make the most of it.

I was recently with NkemBegho, CEO, Future Software Resources and she shared some tips for social media success.

Nkem is of the opinion that social media is still effective. “Definitely. I think, actually, it is more effective than ever and I think, more and more brands are getting aware of how they can use social media and digital media in general, to push their brand”, she observed.

She stated that, when recession set in, many brands did not have enough budget for marketing in the traditional way anymore, so, social media became the obvious option which most of them now settled for. This, in effect, she stated, has jacked up the trend for the preference of social media by many brands.

Nkem agreed that, social media marketing is becoming more expensive because of the input that now has to go into the process, such as graphic design of images, proper brand identification and a sound strategy. “This is because, more and more people are competing in the same space, so, you have to have an attractive packaging. It’s all about packaging.

That’s what marketing in general is”, she noted. She explained that, people have to see the advertisement and say, “Wow!”, so, people need to work much harder in order to stand out. “Working harder, usually means that you need to spend a little bit more than you might have done two or three years ago”, she emphasized.

On the notion that small business owners may not have the capacity to put a huge budget aside for social media marketing, Nkem stated that the small business owners may not have to spend as much as big business owners because, there are lots of tools out there that they can use on their own without necessarily being a Graphic designer.

Answering a question on the notion that, as people move on to social media, it is as if we are moving funds out of the country in tons because we patronize firms outside the country to provide these services for us, Nkem stated that, it is a Yes and No answer and she explained.

She explained that, in terms of running advertisements, all that revenue goes abroad, while on the other hand, she stated that a lot of training is going on to train social media managers along the value chain in order to retain some of the funds in the country.

“That value chain is something that we need skilled people for because, it requires a lot of customer service and it requires a lot of sales knowledge”, she stressed. she stated that they are not really tech jobs per se, but they feed the technology pipeline.

Nkem is of the view that government involvement should be restricted to sponsoring the training of Nigerians to acquire the required skills so that these jobs will be done in Nigeria instead of taking them abroad. “Nigerians will patronize Nigerians, if they know that they are going to do a good job”, she opined.

On how brands, whose reputation are being maligned online due to the publication of fake news, should approach the issue, Nkem stated that they should go about it the same way they would have gone about it, if it was a print publication was involved.

“First f all, consult your PR Agency. Make sure that you respond. Sometimes, the people making these accusations are actually beneath you, so, maybe you don’t even have to answer them and when you do respond, do it in a professional manner. No need for cat-fighting”, she advised.

She further advised that you should use facts to prove that the news publication about you is fake.

She explained that, if you have done something wrong and you are being exposed for doing something wrong, own up to it, apologize and show what you are doing to remedy it. “Social media has made brands more accountable because, they can’t just sweep it under the carpet”, she concluded.

You can view the full interview here and here


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Meta Faces Lawsuit for Alleged Hiring Bias

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A federal judge ruled on Tuesday that Meta Platforms must face a lawsuit alleging that the parent company of Facebook and Instagram prefers hiring foreign workers to pay them less than American workers.

Meta Faces Lawsuit for Alleged Hiring Bias

U.S. Magistrate Judge Laurel Beeler in San Francisco stated that three U.S. citizens who accused Meta of refusing to hire them despite their qualifications may proceed with a proposed class action.

The plaintiffs—information technology worker Purushothaman Rajaram and software engineer Ekta Bhatia, both naturalised U.S. citizens, and data scientist Qun Wang—claimed they applied for several Meta jobs between 2020 and 2024 but were rejected due to Meta’s “systematic preference” for visa holders.

Meta, in a statement, called the allegations baseless and vowed to vigorously defend itself.

In seeking dismissal, the Menlo Park, California-based company argued there was no proof of discriminatory intent or that the plaintiffs would have been hired if they were not U.S. citizens.

However, Judge Beeler cited statistics showing that 15% of Meta’s U.S. workforce holds H-1B visas, compared to 0.5% of the overall workforce.

She also referenced Meta’s October 2021 agreement to pay up to $14.25 million, including a civil fine, to settle federal claims that it routinely refused to consider American workers for jobs reserved for temporary visa holders.

“These allegations support the plaintiffs’ overall complaint that they were not hired because Meta favours H-1B visa holders,” Beeler wrote.

The government had sued Meta in December 2020, seven weeks before President Donald Trump ended his first White House term.

Daniel Low, a lawyer for the plaintiffs, expressed hope that the lawsuit would address the favouritism towards visa workers prevalent in the tech industry, stating that fully addressing the issue would require additional enforcement or legislative reform.

Beeler had dismissed an earlier version of the lawsuit, which named only Rajaram as a plaintiff, in November 2022.

A divided federal appeals court revived the case last June, citing a Civil War-era law, Section 1981 of the Civil Rights Act of 1866, which bars discrimination in contracts based on “alienage” and protects U.S. citizens from bias.

Many conservative groups have used this law to challenge workplace diversity initiatives, which Trump also opposes.

The case is Rajaram et al. v. Meta Platforms Inc., U.S. District Court, Northern District of California, No. 22-02920.


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Mysterious Illness Kills 50 People within Hours of Symptoms, Doctors Raise Alarm

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Pic Credit: Daily Sabah
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A mysterious illness killed more than 50 people in the Democratic Republic of Congo (DRC), with most victims dying within 48 hours of showing symptoms, health officials have reported.

Mysterious Illness Kills 50 People within Hours of Symptoms, Doctors Raise Alarm

Pic Credit: Daily Sabah

The outbreak, first reported on January 21, has resulted in 419 cases and 53 deaths.

The World Health Organization (WHO) has classified it as a significant public health threat, citing concerns over its rapid progression and fatality rate.

Suspected origin and early cases

Authorities believe the outbreak started in the town of Boloko, where three children reportedly ate a dead bat.

The children developed severe symptoms and died within two days.

Medical experts suspect the illness is a form of hemorrhagic fever, which can cause fever, internal bleeding, headaches, and joint pain.

“That’s what’s really worrying,” said Serge Ngalebato, medical director of Bikoro Hospital in the DRC, referring to the disease’s speed and severity.

Ebola, one of the most well-known hemorrhagic fevers, has not been detected in this outbreak, according to initial testing.

A second wave of cases emerged in the town of Bomate on Feb. 9. Authorities have tested samples from 13 patients, all of which returned negative results for Ebola and Marburg virus.

However, some samples tested positive for malaria.

The WHO reported that the fatality rate of the illness is 12.3%, significantly higher than the early fatality rate of COVID-19.

Experts warn that the outbreak could spread further due to the region’s remote location and fragile healthcare system.

 

 

 

 

 

 

 

 


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NPC Warns Nigerians to Beware of Fake Recruitment Website

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National Population Commission (NPC), has alerted the public to a fraudulent website https://npc-career.allprogram.site/job created by individuals with malicious intent.

NPC Warns Nigerians to Beware of Fake Recruitment Website

Erelu Taibat Yemi Oloruntoba, director, Public Affairs, NPC, said in a statement that the fake site falsely claims to facilitate recruitment for the 2025 Population and Housing Census, aiming to defraud unsuspecting citizens.

“We want to state unequivocally that the Commission is not currently conducting any recruitment for Ad-hoc staff related to the upcoming census. President Bola Ahmed Tinubu, GCFR, has stated that a committee will be established to align the census budget with the government’s present financial situation before issuing a proclamation for the conduct of the upcoming biometric Population and Housing Census,” the statement outlined.

It, therefore, warned Nigerians to be aware that when there is a date for the census and it becomes necessary for the commission to recruit ad hoc staff for the exercise, it will be officially announced through national media outlets, as well as the NPC’s verified social media platforms and website.

It urged the general public to disregard the fake website and its misleading information to avoid falling victim to scams.

The statement avowed that NPC is actively investigating the creators of this fake website, adding, “we encourage everyone to seek accurate information regarding the NPC’s activities from our official social media handles and website.”

According to the statement, NPC is committed to keeping the public informed about developments concerning the first biometric Population and Housing Census in Nigeria.

“We appreciate your support in ensuring a successful census exercise,” the statement said.


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