Broadcasting
Spotify Celebrates Lagos as a Tastemaker City

As Lagos is increasingly attaining a global tastemaker city status, with creatives who are driving trends in pop culture and music, Spotify is proud to celebrate both this city that has cemented itself as a global powerhouse and the young tastemakers who are setting the agenda.
On Thursday, 25 August 2022, Spotify brought together celebrities, media, influencers and fans to celebrate Lagos’ status as a city of culture-shifters, innovators, and tastemakers through a full-day experiential event dubbed #SpotifyFunhouse.
At the event, held at Landmark Centre in Victoria Island, guests enjoyed exciting performances and thought-provoking fireside chats, featuring key content creators who discussed Nigerian Gen Z listening habits and how they use music to vibe check.
“Lagos is becoming a global tastemaker city and a generation of artists, powered by online streaming, have got it to this point. Thanks in large part to music, the world’s been given a taste of Nigeria. Moreso, African creators are giving rise to globalisation of culture through their work and we are so excited to be part of this success story.” – Phiona Okumu, Head of Music, Sub Saharan Africa, Spotify
“We are so proud to be connected with the Nigerian Gen Z community, and we remain committed to amplifying the talent coming out of Nigeria by providing a platform for local artists and creators in the audio space to showcase their creativity.” Okumu added.
Guests got the chance to explore Spotify’s Blend feature, which is a fun way for users to access unique collaborative playlists that combine their own music tastes with that of their friends and family, and discover where their tastes overlap. Guests were invited to create their own Blends, in a dedicated Blend booth, for a look at how Spotify uses music to bring people together.
Guests also had an opportunity to blend their own Bombay Sapphire cocktails at the Blend Bar. Speaking on the partnership, Lerato Makume, customer marketing manager for Bombay Sapphire said,”Bombay Sapphire believes in inspiring self-expression.
The collaboration with the Blend Bar gave opportunity for Nigerian creatives and tastemakers to express their creativity in a glass by mixing their own drinks as they do their music. Bombay Sapphire stirs creativity in moments that matter.
The RADAR booth featured the six RADAR Africa artists who recently joined the Spotify RADAR programme; BNXN (formerly known as Buju),Victony, Ayra Starr, Black Sheriff, Buruklyn Boyz and DBN Gogo, while the Afrobeats booth provided an opportunity for guests to familiarise themselves with the different Afrobeats-centric playlists available on Spotify, some of which were displayed in the booth.
At the morning session, influencers and their fans interacted with the Spotify team for a deep dive into the listening habits of Nigeria’s Gen Z. The session included an exploration of how the music consumed by Gen Zs often mirrors their moods and fits into their day-to-day lives.
Nigerian artist Victony, who is also a RADAR Africa artist, had guests singing along to his hit song Holy Father and other jams, making the event one to remember. Later, at the evening session, the party continued with another Spotify RADAR Africa artist BNXN who enthralled the crowd with some of his hit songs including Finesse. Up and coming Nigerian Afropop singer Preyé also performed, previewing her album coming out in September. DanceBit, an all female dance crew, treated both morning and evening attendees to a dance performance that left people wanting more.
Nigeria is undeniably a country setting trends across the world, with Lagos at the heart of its influence. With the array of talent present at the #SpotifyFunhouse events, we can say for certain that Lagos’ status as a city of influence is here to stay.
Broadcasting
Burna Boy, Other Nigerian Artists Pocket $38m from Spotify in 2024

Spotify, the Swedish audio streaming and media service provider, paid over $38 million in royalties last year to Nigerian artists who are riding on the wave growing interest in music from Nigeria and African continent.
Elsewhere, South African performers reached $21 million, up 54 per cent year- on-year.
In total the two biggest African markets got around $59 million last year.
Meanwhile, the Swedish company paid out some $10 billion in royalties worldwide in 2024.
And while Africa represents only a small part of its offering, interest in African artists has ballooned, buoyed in part by internationally recognised acts like South African singer Tyla and Nigeria’s Burna Boy.
Around 250 million user-created playlists now feature at least one Nigerian artist, and 220 million contain a South African, the company said on Thursday.
“What we’re seeing is an excellent evolution around more and more mid-tier or up-and-coming artists making a living,” said Jocelyne Muhutu-Remy, Spotify’s managing director for Sub-Saharan Africa.
Much of that came from outside their home markets.
Nigerian artists have seen a 49% increase in export growth over the past three years, while South Africa saw export growth of 104%.
The number of Nigerian artists earning 10 million Naira, meanwhile, doubled year-on-year and has tripled since 2022.
In South Africa, the number of those earning between 100,000 and 500,000 rand has doubled over the past three years.
Broadcasting
Glo-sponsored African Voices Changemakers Celebrates Nathaniel Bassey, Mercy Chinwo

CNN International’s magazine programme, African Voices Changemakers, sponsored by Globacom, will this week celebrate two of Africa’s biggest gospel music stars, Nathaniel Bassey and Mercy Chinwo.
The 30-minute programme will showcase the gospel stars who are expected to bring their unique gospel vibes to the show.
Nathaniel Bassey, a Nigerian singer, trumpeter, and gospel songwriter, has gained massive popularity with his songs like “Yahweh Sabaoth”, “Ebenezer”, and “Tobechukwu”.
Born on August 27, 1981, Bassey studied International Relations and Politics at the University of Lagos and later Music at Middlesex University Summer School in the UK., Bassey’s music has inspired countless fans around the world.
The second guest, Mercy Chinwo, is a Nigerian gospel singer, actress, and songwriter who began her music career at age six. She signed with EeZee Conceptz in 2017 and released her first single “Excess Love” in 2018.
Chinwo has won several awards, including the Gospel Artiste of the year at the AFRIMMA Awards in 2020. With her powerful voice and captivating stage presence, Chinwo has made a significant impact on the gospel music scene across the globe.
African Voices Changemakers will air on Saturday at 8:30 a.m., with repeats on the same day at noon, and on Sunday at 4:30 a.m. and 2 p.m. The show will also air on Monday at 4 a.m. The same broadcast schedule will be repeated next week.
Broadcasting
Netflix Expands Language Options on TV to Capture Global Viewers

Netflix has expanded its language options for television viewers, allowing users to select from the full list of available subtitles and dubbing languages for any title.
This update aims to make Netflix’s global catalogue more accessible, especially as nearly a third of its viewership comes from non-English language shows.
Previously, TV users could only choose from a limited selection of languages based on their location and settings.
Now, they can access the complete range of available languages for any title, similar to the flexibility already offered on mobile devices and web browsers.
For instance, a user can watch an English title like “Bridgerton” with Spanish dubbing and Korean subtitles, or opt for Japanese dubbing with Portuguese subtitles.
Netflix offers subtitles in 33 languages and audio dubbing in 36 languages across its catalogue, though the exact number of available languages may vary by title. This change responds to numerous user requests for more language options on TV platforms.
This move reflects Netflix’s commitment to enhancing accessibility and catering to its diverse global audience by providing more inclusive viewing experiences.
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