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Broadcasting

STAR, Manchester City Consolidate Partnership With Global Tour Event In Lagos

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Nigeria’s foremost beer brand Star, hosted select fans to an exclusive event as part of Manchester City’s 2019 Global Tour in Lagos.

 

The event came as part of Star’s one of a kind partnership with Manchester City as the club’s “Official beer partner” in Nigeria.

 

The agreement was one of Star’s partnerships with seven leading European football clubs as the brand continues to express its commitment to support its consumers’ growing passion for football.

 

Speaking on the event and the partnership,  Emmanuel Oriakhi, marketing director, Nigerian Breweries Plc, said, “Even though we are Nigeria’s foremost beer brand, we continue to refresh the Star brand to keep it new. That is what Manchester City is also bringing to football.

 

“They bring a freshness and new level of excitement to the established football order and have carved a reputation for themselves in a few short years.

 

“We are happy partners of the club as we both want the same things; to excite football fans and give them memorable, unforgettable moments.

 

“It is what Star has always done and this event is yet another way to demonstrate our commitment to creating exciting moments for our consumers”.

 

Star’s partnership with Manchester City gives the brand access to the club’s imagery and archives of great content that is being pushed into the Nigerian market. Furthermore, consumers of Star Lager, got the opportunity to interact with the club’s six trophies from the 2018/19 football season.

 

Lucky fans also had met with Manchester City Legend, Micah Richards as he accompanied the trophies at Star’s exclusive event on Sunday, September 1, 2019.

 

Since Star Lager entered into the landmark partnerships with Manchester City, a bottle of Star has since symbolized more than just another lager. It has become a communion between a fan and the pride, history and colours of their favourite club side.

 

Speaking further on the partnership, Sarah Agha, portfolio manager, national premium, Nigerian Breweries Plc,  stated that, “The Nigerian fan is loyal first, to exciting football and second to a football team. Manchester City’s brand of football is exciting and will continue to be so.

 

“This will inevitably translate to immense growth of its fan base in this part of the world, and our partnership will stimulate and propel that growth.

 

“They are an exciting, premium football club and we are a premium, exciting brand, hence a perfect match. We look forward to an exciting time for our consumers and with partners, Manchester City.”

 

Over the years, the Star brand has consistently supported football initiatives and platforms such as its highly impactful campaign to rally Nigerian football fans in support of the Super Eagles in 2014 and 2018.

 

The Star Super Fans Show also showcased and rewarded football fans for their passion and knowledge of the game.

 

In 2016, Star announced a landmark partnership with the local league, NPFL, this consolidated its support for Nigerian football and highlighted the brand’s  commitment to developing the indigenous league.

 

Since the first STAR lager beer bottle rolled out of the bottling lines in the Lagos brewery in 1949, the brand has been a market leader and was listed by the African Business magazine in its 100 Most Admired African Brands in 2015.

 

Star has put its expansive platform to good use in promoting music and youth lifestyle through projects like STAR Music Trek, STAR Quest and STAR Mega Jam.

 

The partnership with Manchester City, brings millions of excited fans closer to the beautiful game of football, as Star continues to promise brighter times.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Broadcasting

MultiChoice Reportedly Testing Weekly Subscriptions amid Use Decline

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MultiChoice is reportedly testing weekly subscription plans in Uganda, aiming to ease financial pressure on customers struggling with monthly payments.

MultiChoice Reportedly Testing Weekly Subscriptions amid Use Decline

If successful, the pay-TV giant may expand the model to other African markets as it fights to retain subscribers amid economic challenges, according to the Sunday Times.

The company, which operates in 16 African countries, has seen its subscriber base shrink by 1.2 million in the past year, dropping to 14.5 million.

Half of those losses came from South Africa, where high unemployment and rising living costs have forced households to cut discretionary spending, including DStv subscriptions.

Calvo Mawela, group CEO, MultiChoice, confirmed the weekly subscription trial has been running for seven weeks.

“Within three to six months, we’ll have a good idea if it’s working,” he told the Sunday Times.

“If successful, we’ll expand it to other markets. We believe this approach can help customers in the same way prepaid mobile services revolutionized telecoms.”

MultiChoice faces financial strain from currency depreciation in key markets like Nigeria, Angola, and Ghana, alongside rising inflation.

In South Africa, economic stagnation has further squeezed consumer budgets.

Despite a recent 31% price hike in Nigeria, Mawela remains optimistic, noting that the naira has stabilized and subscriber recovery may follow.

While the new payment option could improve affordability, Mawela dismissed the idea of letting users customize channel bundles, stating, “We still don’t think it works.”

However, MultiChoice is researching tiered packages, including separate sports and entertainment offerings, to boost revenue.

The company is also streamlining costs, targeting R2 billion in savings by 2026 through reduced satellite expenses, better content deals, and fewer decoder subsidies.

As broadband penetration grows, MultiChoice reports a 38% surge in DStv Stream users.

However, its standalone streaming platform, Showmax, has underperformed initial expectations despite a 44% increase in paying subscribers. Mawela admitted the venture’s high costs are unsustainable, prompting talks with partner Comcast NBCUniversal to adjust funding.

“Streaming is the future, but data prices must improve for it to thrive in Africa,” MultiChoice stated.

For now, the company hopes flexible subscriptions and cost controls will stabilize its business as it navigates a tough economic climate.

 

 

 

 

 


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Multichoice Nigeria Faces Revenue Decline Amid Economic Challenges

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MultiChoice Nigeria’s subscription revenue declined by 44 per cent to $197.74m in the financial year ended March 2025, down from $355.93m recorded in the same period a year earlier, as rising inflation and a worsening economic climate triggered a mass exit of subscribers.

The sharp revenue drop was driven by “sizeable customer losses in Nigeria as high inflation adds more pressure on consumers,” the company said in its latest financial report. Inflation stood at 23.71 per cent in April 2025, according to the National Bureau of Statistics.

The pay-TV provider has lost 1.4 million subscribers in Nigeria since its financial year ended in March 2023.

Nigeria alone accounted for 77 per cent of the 1.8 million subscribers lost across MultiChoice’s Rest of Africa segment, which includes markets such as Kenya, Zambia, and Angola.

Between April and September 2024, the company lost 243,000 subscribers in Nigeria, as macroeconomic and consumer conditions deteriorated further.

At the close of its 2025 fiscal year, MultiChoice reported 14.5 million total subscribers, with 7.5 million of them in RoA. The group attributed part of the overall decline in performance to foreign exchange losses resulting from a 44 per cent depreciation of the naira against the US dollar.

MultiChoice said it incurred foreign exchange losses of $158.19m and managed to remit only $133m from Nigeria at an average exchange rate of N1,589 per dollar, compared to $184m at N1,044 per dollar in the previous year.

“Nigeria’s economic challenges had a significant impact on our Rest of Africa operations, contributing to a 23 per cent drop in RoA subscription revenue to $779.66m,” said Chief Executive Officer, MultiChoice Group, Calvo Mawela.

Total subscription revenue, including South Africa, declined by 11 per cent year-on-year to $2.27bn. Overall group revenue fell nine per cent to $2.87bn, while operating profit declined by 34 per cent to $263.50m. Trading profit dropped by nearly half to $228.14m.

“Our performance reflects both the challenges we’ve faced and the resilience of our teams,” said Mawela. “While macroeconomic pressures and currency volatility have weighed on our results, our disciplined execution, cost management, and investment in new long-term growth opportunities position us well for the future.”

In spite of its declining linear subscriber base, down 2.8 million across two financial years, MultiChoice reported notable growth in its digital and streaming businesses.

DStv Internet revenue rose 85 per cent, KingMakers grew by 76 per cent in constant currency, DStv Stream increased 48 per cent, and Showmax saw a 44 per cent year-on-year rise in active paying customers.

“Our strategy is shaped by developments in our industry, such as changes in technology which are driving shifts in consumer behaviour, as well as the impact of a rise in piracy, streaming services, and social media,” Mawela said.


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LASERC Takes Full Control of Electricity Regulation in Lagos

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Lagos State Electricity Regulatory Commission (LASERC) has issued a new directive establishing a formal regulatory framework for electricity market operations within Lagos.

With the release of Order No. LASERC ORDER/001/2025, the commission finalizes the shift of oversight from the Nigerian Electricity Regulatory Commission (NERC) to LASERC, aligning with the Electricity Act 2023 and Lagos State Electricity Law 2024.

Under the new regulations, individuals or entities involved in electricity-related activities in Lagos must obtain a license or permit from LASERC. Licenses issued by other regulatory bodies will no longer be recognized. Unlicensed operators must immediately halt operations and apply for proper authorization to avoid penalties, which include a fine of ₦20 million and additional daily fines of ₦20,000 for continued violations.

LASERC has encouraged entities unsure of their regulatory status to seek clarification to prevent sanctions. Despite the transition, existing national guidelines, including tariff structures, grid codes, and safety regulations, will remain in effect unless amended.

Dr. Fouad Animashaun, CEO and Executive Commissioner of LASERC, emphasized that the order is designed to ensure a secure, efficient, and reliable electricity market in Lagos.

He reiterated the commission’s commitment to global standards and safeguarding the interests of electricity consumers and investors.

This policy marks a significant shift in the state’s power sector and aims to enhance regulatory compliance while ensuring a more structured and effective electricity market.


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