Sterling Bank Plc, has extended coverage of its Farmers’ Radio programme to cover the six geo-political zones of the country, following its wide acceptance and success in the northern part of the country.
Since its debut in 2018, the Farmers’ Radio show is the only agriculture-related radio show sponsored by a commercial bank in Nigeria. It started with a pilot in three northern states.
Mrs. Bukola Awosanya, group head, Agric and Solid Minerals Finance, Sterling Bank, said this year’s edition of the seasonal radio programme will air for 13 weeks in major languages across all geo-political zones of the federation.
Awosanya said each broadcast will last for about 30 minutes, with resource persons from research institutes and Development Financial Institutions (DFIs), among others being invited to discuss technicalities, innovations and available opportunities in agribusiness finance, as well as some dos and don’ts of modernized farming techniques.
She added that the radio programmes are structured like business rooms where needs-based discussions are held with the purpose of facilitating partnerships as well as drawing government and private investors’ attention to specific value-chain related interventions to enhance business opportunities across agricultural finance and the value chain.
