Broadcasting
Steve Babaeko Named a Visiting Fellow at the University of Reading

Steve Babaeko, founder and ceo of Nigeria’s first pan-African Creative advertising Agency, X3M Ideas, has been named a Visiting Fellow of the Henley Business School at The University of Reading in the United Kingdom.
The fellowship which will run for two years until 2024 will see Steve Babaeko commence research into business cases that will further the development and optimisation of the creative industry in Nigeria and across Africa.
His research at The University of Reading comes on the heels of the announcement of X3M Ideas’ involvement in the United Nations’ Entity for Gender Equality and Empowerment of Women.
Steve and the team at X3M Ideas recently joined the Nigeria chapter of the Unstereotype Alliance to ensure that Nigerian creatives reject all harmful stereotypes, including conventional gender clichés.
“Steve brings his wealth of knowledge and experience in the African creative industry to the Reading research community and we’re looking forward to seeing the insights that will come from this experience,” said John Board, Dean, Henley Business School.
“I am sure that working with the faculty and student body here at The University of Reading will enhance the good work Steve does in Nigeria and across Africa for the field and also increase its influence here and abroad.”
A world-renowned expert on creative advertising and marketing communications, Steve is also the President of the Association of Advertising Agencies of Nigeria (AAAN), a position he was elected into in 2020.
Before his inevitable transition to that position, he was the Chairman of the board of Lagos Advertising and Ideas Festival (LAIF) and member of the board of International Advertising Association (I.A.A), Nigeria.
Outside of advertising, he also served as the Chairman, Public Relations Committee of the Nigerian-American Chamber of Commerce.
For more than 23 years, Steve has helped create some of the most iconic marketing campaigns in Africa and is currently the only Nigerian named in Adweek’s elite list of 13 Global Creative leaders in 2019.
He has also served on the Grand Jury of the New York Advertising Festival for over three years and was a keynote speaker at the 2018 International Advertising Association conference.
As a fellow, Steve believes he has a chance to “begin to set the standard for the Nigerian creative industry and show everyone what is possible. I am grateful for this opportunity as I believe that we practitioners have to begin to explore the complex questions around the present state of our industry and its future not just in Nigeria but across Africa.
“I look forward to engaging all the other faculty members and students and learning from the wealth of knowledge that is available and is produced at the Henley Business School.”
The Henley Business School (HBS), a truly international business school with more than 80,000 alumni in over 160 countries, conducts advanced research spanning a uniquely broad range of academic areas and fields like finance, business informatics, accounting, international business and strategy, leadership, marketing and reputation to name a few. HBS alongside The University of Readings’ other faculties, departments and schools conducts researches that span over 20 countries, providing an international dimension to its impact case studies and outputs.
Founded in 1892 as a University of Oxford extension college, The University of Reading is one of the top 30 UK universities (ranked 27th out of 84 UK universities featured in the QS World University Rankings, 2021) based in the South East of England.
With More than 90 years of excellence and presently home to more than 23,000 students, The University of Reading has been at the forefront of global higher education for nearly a century. More than 150,000 students from 180 different countries have studied at Reading, with the first Reading international student from Kenya enrolling in 1908.
Broadcasting
Eedris Abdulkareem Teases New Protest Anthem following NBC Ban

Eedris Abdulkareem, veteran hip hop artiste, is showing no signs of backing down as he hints at releasing another protest song, shortly after his last track was banned by the National Broadcasting Commission (NBC).

Eedris Abdulkareem, veteran hip hop artiste
He recently again stirred the political waters as he hinted at the release of a new protest song, only weeks after his controversial track Tell Your Papa was banned by the National Broadcasting Commission.
The outspoken musician took to social media on Wednesday, April 16, 2025, to share an animated cover design with the words “3 Arms of Government,” suggesting the theme of his upcoming release.
Though the title remains undisclosed, the post was captioned simply with “Stay tuned,” fueling speculation that another hard-hitting social commentary is on the way.
Abdulkareem, known for his unapologetic political views, recently described the NBC’s decision to ban Tell Your Papa as hypocritical. Undeterred by censorship, he appears set to continue using music as a platform to criticize injustice and demand accountability.
The rapper also recently reaffirmed the relevance of his classic hit Jaga Jaga, stating that it would remain the country’s “second unofficial national anthem” until key issues like security, electricity, and governance are addressed.
With another protest song on the horizon, fans and critics alike are bracing for what may be Eedris Abdulkareem’s most direct political message yet.
Broadcasting
MultiChoice Brings Easter Home with Dedicated Pop-Up Channel

In celebration of the Easter season, MultiChoice has announced the launch of a dedicated Easter Pop-Up Channel, offering DStv and GOtv subscribers across Nigeria the chance to experience live broadcasts of key Easter events and services from the Catholic Archdiocese of Lagos.
The special channel, which runs from Thursday, April 17 to Monday, April 21, will be available on DStv channel 196 and GOtv channel 28, bringing the significance and beauty of Easter directly into viewers’ homes.
Throughout the Easter period, the channel will broadcast a rich lineup of live religious events. The programming begins on Thursday, April 17, with the Chrism Mass in the morning, followed by the Mass of the Last Supper in the evening.
On Good Friday, April 18, viewers can join in the Good Friday Tenebrae and the Seven Last Words service, followed by the Stations of the Cross from St. Gregory’s, and later the Passion Service.
The spiritual journey continues on Saturday, April 19, with the Easter Vigil Mass late in the evening, leading into the Easter Sunday Mass on April 20. The channel’s special programming concludes on Monday, April 21, with the Easter Monday Mass from Galilee.
This dedicated pop-up channel is designed for those who may be unable to attend church services in person, as well as for anyone seeking to deepen their spiritual observance during the Easter holidays. By broadcasting these significant events, MultiChoice reaffirms its commitment to providing content that resonates with the cultural and religious values of its viewers.
Subscribers are encouraged to tune in to DStv channel 196 and GOtv channel 28 throughout the Easter period to take part in these important religious celebrations from the comfort of their homes.
Broadcasting
Maximise Your Easter Getaway in Nigeria with Smart Travel Hacks

Easter is almost here, and with it comes the perfect opportunity to escape the everyday hustle and embark on a memorable adventure. Whether you’re craving some ‘chilling’ time, quality ‘family’ time, or a ‘pepper dem’ getaway, Nigeria offers endless possibilities for exploration. And the best part? Travelling locally has never been easier or more affordable.
Whether you’re a ‘newbie’ traveller or a seasoned pro, we’ve got you covered with essential hacks that will make your trip a breeze. Say goodbye to stress and hello to smooth sailing as you navigate your Easter getaway like a true travel expert.
Planning your trip is like packing your suitcase – essential, not optional
Just like you wouldn’t leave home without your power-bank (just in case!), don’t head off on a quick trip without a plan. A little prep can save you time, money, and stress — from booking flights and sorting transport, to packing light and right.
Nigeria has endless ways to travel. Flying with local airlines like Air Peace or Ibom Air is quick and budget-friendly, while renting a car gives you the freedom to explore scenic routes like the drive to Erin-Ijesha Waterfalls or the journey to Obudu Cattle Ranch. Not into driving? Buses like Peace Mass or God is Good are easy and affordable. And for a truly luxurious experience, you could even consider a chartered flight – if you’re balling!
Travel like a pro: The art of smart packing
Packing smartly is a crucial travel hack that can save both time and money. Amelia Campher recently shared on TikTok how she organised her hair, beauty, makeup, and personal accessories into different vanity cases and toiletry bags from Temu. Each one perfectly stores her daily essentials, keeping everything neat and accessible. She excitedly told her followers, “This is your sign to buy these bags!” Her clever packing strategy ensures that she’s ready for any trip without unnecessary clutter or stress.
Take Jasmin’s experience, for example. After getting hit with extra carry-on fees on a previous flight, she decided to be smarter about her upcoming family trip. In her search for a solution, she found the perfect backpack on Temu for just under ₦40k. Ticking all the boxes, it avoided extra carry-on fees and allowed her to efficiently pack 16 items plus a makeup bag. When they arrived at the airport, Jasmin’s family breezed through check-in with no issues, their backpacks meeting size requirements perfectly. No extra charges, no stress; just a smooth start to their unforgettable five-day family trip.
Backpacks aren’t just ideal for air travel – they’re also perfect for road trips. Whether you’re cramming your car with family and their belongings or flying high, packing smart and light is essential. A compact, well-organised backpack can make your journey easier, no matter the mode of transport.
To avoid unexpected charges when flying within Nigeria this Easter, it’s crucial to familiarise yourself with airline baggage policies; while Economy Class typically permits 15kg to 20kg of checked luggage, and Premium Economy or Business Class allows up to 30kg, always verify specific weight limits with your chosen airline to prevent costly excess baggage fees, especially if you plan on packing more than the standard allowance.
No passport needed: Pack your bags for a Naija Detty Easter
Why travel halfway across the world when Nigeria has it all? This Easter, skip the long-haul and discover the treasures on your doorstep. From the buzzing streets of Lagos to the ancient city of Benin and the serene hills of Jos, unforgettable adventures are just a short trip away.
By travelling locally, you’re not only creating new memories — you’re also supporting local tourism and helping grow our economy. With so many destinations to explore, there’s something for every kind of traveller. So pack your bags, plan smartly, and make this Easter your best Naija Detty holiday yet.
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