Toyin Subair, businessman and promoter of defunct HiTV, has reportedly launched FreeTV- a new TV Station.
The new TV Station is riding on the 6th National Broadcasting Commission Code which, among other controversial provisions, aims to end exclusivity.
According to reports, the new station is expected to serve a minimum of 5.5 million households, and because it is situated in Lagos, Lagosians get to take the first bite.
Back in 2014, Subair, founded the defunct HiTV, an ambitious multi-channel digital satellite television service meant to raise the bar for the pay-per-view decoder system
Unfortunately, it failed for several reasons.
But HiTV is not the only TV venture with Subair’s involvement that has failed to meet expectations after a few years of operation.
As evident from its near obscurity, PlayTV does not appear in the top ten of anything anymore. FreeTV may be different.
Subair takes advantage of the enforced transition from analogue broadcast platforms to digital platforms from the speculations regarding this new launch.
