Broadcasting
TD Africa, Vivo thrill over 100 partners with Qatar 2022 World Cup final viewing party
TD Africa, Sub-Saharan Africa’s leading distributor of tech and lifestyle products, services and solutions in partnership with Vivo, a world leading manufacturer of innovative smartphones and accessories transformed the final match of the recently concluded FIFA World Cup Qatar 2022™ into an unforgettable experience for channel partners drawn from TD’s extensive database as they were hosted to a memorable viewing party.
The event, hosted at the imposing Yudala Heights on 13 Idowu Martins Street, Victoria Island, Lagos on Sunday, December 18, 2022, witnessed a convergence of key stakeholders in the IT industry, including over 100 partners as well as staff of TD Africa and Vivo.
It was an electrifying event, with the viewing of the FIFA World Cup final which was keenly contested between eventual winners Argentina and former holders, France taking centre stage. But more importantly, the occasion provided a unique opportunity for attendees to bond, network, party, play games and enjoy delightful refreshments, all in an atmosphere of utmost relaxation and excitement.
Although action on the pitch between Argentina and France kept many enthralled, it was not just the players who traded tackles on the day as attending partners also participated in a series of competition for several juicy prizes won during the game sessions.
Participants with knowledge of football and some of the amazing devices/accessories and other facts about Vivo went home with great prizes.
Items won by partners who were present at the viewing party include branded gifts and other collaterals such as cookery and cutlery sets, bags and bottles, footballs and other FIFA World Cup Qatar 2022™ memorabilia, courtesy of Vivo. There was also a lot to eat and drink for all attendees.
Foluso Olulade, Head of Marketing, TD Africa, while speaking on the success of the event, hailed participating partners for making it a fun gathering.
“It was a great ambience to bond with partners and other stakeholders. With the passion associated with football, the turnout was great as guests had a really good time. Our partners mean so much to us.
“They are the reason we have remained in the forefront of trade revolution on the continent for more than two decades. We are also glad to have been able to contribute to their smiles during this festive season.
“We were leveraging the platform of the Qatar 2022 FIFA World Cup to deepen engagement with our partners (resellers).
“This is important when you consider that we operate in an industry where we can’t always be transactional in our approach. We must build and maintain a solid relationship with customers, to maintain top-of-mind awareness and brand affinity,” he added.
One of the objectives of the event was to deepen the bond and engagement with partners. In addition, the occasion also served to create awareness on new products from Vivo. Attendees had the opportunity to see new products and ask questions, which were answered.
Additionally, participants had the opportunity to expand their network by making new acquaintances. Before the football match began, there was ample opportunity for attendees to chat with and engage others. It was an event that left many participants delighted.
Speaking after the event, one of the partners present expressed gratitude to TD Africa and Vivo for delivering an awesome experience.
“Thank you to TD for always hosting us. I had fun. It means a lot to me to know that TD is not just about business. It shows that they care about their customers and would like to see them happy.”
“I think it was thoughtful of TD Africa and Vivo as I had a wholesome experience,” said another partner.
TD Africa, through its strategic partnerships, unwavering mission of diffusing accessible, affordable and usable products and services across Africa and other customer-facing campaigns, has consistently delivered exciting experiences for Nigerians.
Millions of people have also benefited from its strong approach to Corporate Social Responsibility (CSR) and gender-sensitive initiatives as well as its track record of regularly celebrating its partner and customer base, earning the company commendation from the public.
MultiChoice Nigeria, today announced the highly anticipated return of Africa’s biggest reality television show, Big Brother Naija, for its landmark 10th season. Set to premiere over two nights on Saturday, July 26 and Sunday, July 27, 2025, the new season promises 10 weeks of captivating drama, strategic gameplay, and unparalleled entertainment, culminating in the grand finale on Sunday, October 5, 2025.
The audition process for this milestone season was meticulously designed to unearth the most engaging and dynamic personalities from across Nigeria. Audition registrations were held from May 3rd to May 7th, 2025, and saw an overwhelming response, followed by rigorous in-person auditions conducted in Lagos, Abuja, and Enugu from May 16th to May 18th, 2025.
Speaking on the upcoming season, Busola Tejumola, Executive Head, General Entertainment, MultiChoice Group, expressed her excitement: “Today we are not just announcing another season, we are celebrating a legacy.”
While the official theme for Season 10 will be unveiled on the premiere night, viewers can anticipate a fresh wave of excitement. The beloved Ebuka Obi-Uchendu is returning as host, guiding viewers through every twist and turn of the season. This 10th season also has the highest prize at stake – valued at a whopping N150million.
Fans can catch the premier live on July 26 and 27 exclusively on Africa Magic Showcase, Family and Showmax at 7 PM WAT. The Sunday live eviction shows will also air exclusively on these channels. The 24/7 live stream will be available on DStv Channel 198, GOtv Channel 49, and on Showmax.
“BBNaija has become more than just a television show; it is a living, breathing cultural force. It has given voice to a new generation of talent, creatives, entertainers, and the influencer community, and it has refined what homegrown entertainment can achieve when it is done at scale with intention and ambition,” added Tejumola.
With a two-night opening live show for Big Brother Naija Season 10, the season is poised to build upon the legacy of its predecessors, with fans expecting a more dynamic and entertaining experience. Still speaking on what the season holds Dr. Tejumola said “Today we are not just announcing another season, we are celebrating a legacy. From the very first time we introduced Big Brother Naija in 2017, we had an inkling that we had something special. What we couldn’t fully imagine then is how deeply the show would resonate not only in Nigeria but across Africa and in the global diaspora, where our stories continue to connect people to home.”
This milestone season for the iconic show is not without the usual lineup of sponsors. The gold sponsor for the 10th season of the show is Guinness Nigeria. Other sponsors include Smirnoff, Gordons, HFM, Pepsi, Aquafina, Supakomando, Tolaram Group, Bet King, Golden Penny Foods, Haier Thermocool, Checkers custard, and Innoson Motors, among others.
Viewers can catch all the live action and special broadcasts on DStv Channel 198, GOtv Channel 49, and Showmax. The live Sunday eviction shows will air exclusively on Africa Magic Showcase (DStv Channel 151, GOtv Channel 8), Africa Magic Family (DStv Channel 154, GOtv Channel 7) and on Showmax.
DStv and GOtv subscribers can also watch the show on the go using the DStv and GOtv Stream apps available on the Google Play Store and IOS App Store.
Geeks and Founders Alliance for Soludo (GEFAS), a tech-driven network of young professionals, is set to unveil its operational hub in Anambra State as part of efforts to deepen digital engagement and community outreach.
The launch, scheduled for July 17, 2025, will take place at 10 Uche Ekwunife Crescent, Iyiagu Estate, Awka, and is expected to serve as a nerve centre for collaboration, innovation and support for Governor Chukwuma Soludo’s smart city agenda.
Convener of GEFAS, Mr Fred Agbata, said the initiative reflects the group’s commitment to digital progress and grassroots mobilisation.
“This space reinforces our support for Governor Soludo’s vision of a smart, prosperous Anambra. It’s also a demonstration of what young innovators can achieve when united behind a bigger goal—the re-election of Governor Soludo,” he said.
Agbata added that the hub would provide a platform for tech enthusiasts, entrepreneurs and creatives to co-create solutions that address local challenges and promote inclusive development.
GEFAS has called on stakeholders, youth groups and members of the public to attend the launch and engage with the opportunities the space will offer.
American Tower Corporation (ATC) Nigeria and the ProFuturo Foundation have announced a strategic partnership aimed at transforming the educational sector through digital innovation and technology.
The programme, which is being implemented in conjunction with the Kukah Centre, is expected to benefit over 5,600 school children and 34 teachers across 11 schools in Kano, Kebbi and Taraba states.
The initiative is part of a broader global collaboration between American Tower and ProFuturo Foundation, targeting education gaps in seven African and Latin American countries.
Speaking at the signing ceremony, ATC Nigeria Chief Executive Officer, Mr Pieter Van Der Westhuizen, said the partnership was aligned with the company’s Digital Communities programme, which facilitates technology-driven learning, financial literacy for adults and access to healthcare services in underserved areas.
“At ATC Nigeria, we are proud to support this impactful collaboration, which brings digital tools directly into classrooms. This partnership is not just about equipment—it’s about giving children the future they deserve,” he said.
General Manager of ProFuturo Foundation, Ms Magdalena Brier, described the partnership as a crucial step towards bridging the digital divide and empowering vulnerable communities.
“This alliance reinforces our mission to transform lives by improving access to education and digital tools. Every child and teacher reached through this programme is a testament to what we can achieve together,” she said.
Each school will be equipped with a digital learning kit, which includes computers, tablets, routers, projectors and other essential components tailored to foster interactive learning—even in areas with limited connectivity.
The initiative seeks to strengthen innovative teaching practices and promote inclusive education through digital transformation, with active support from local authorities who were present at the official launch.
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