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Broadcasting

Tiger Beer Holds Unique “Uncage” Party To Relaunch Brand

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Tiger Beer – a product of Nigeria’s leading brewer, Nigerian Breweries Plc hosted its unique “Uncage Party”, on Friday, September 20, 2019, at the Landmark Beach, Victoria Island, Lagos to reintroduce itself to fearless and restless young Nigerians across the country.

The event featured a host of celebrities and consumers who got the chance to try out a series of exciting activities and “uncage”, as Tiger beer marked a new dawn in the Nigerian beer industry.

The Tiger beer brand which is enjoyed in over 60 countries has been the brand known for its laudable advocacy for uncaging the pragmatic and resourceful sides of its consumers, breaking limitations, defying expectations, challenging conventions and setting new frontiers just like the beer brand itself.

Here in Nigeria, the story is not any different and the brand has taken it a step further as it seeks to reestablish its stance as well as simultaneously uncage the restless Naija energy hidden beneath the Nigerian millennials’ constant hunger for a brighter future.

The Tiger beer brand which champions unique creativity, distinct art, clear-cut bravery, fierce pursuit for passion in arts, music, fashion, food, adventures and entrepreneurship and above all an uncommon taste of refreshment is brewed with only the purest of ingredients through a careful brewing process which produces a unique tasting beer to uncage the thirst and refreshment of millions of its consumers.

The A-list event featured some of Nigeria’s leading stars in the entertainment scene as the likes of BOJ, Rema, Ajebutter22, Noble Igwe, TeddyA, ShowDemCamp and Waye amongst others, graced the event and joined in on the “uncage vibe”.

Commenting on the relaunch, Chinwe Greg-Egwu, brand manager – International Premium, Nigerian Breweries Plc, spoke of the brand’s commitment to remaining the uniquely brewed brand which is championing the cause for young daring Nigerians who are unafraid to break the norms.

“We felt the need to once again re-introduce this laudable brand into the Nigerian market, but we assure our consumers that nothing has changed in the unique brew taste of Tiger.

“The brand is still the beer of choice for the daring ones who are unapologetically different and are unafraid to Uncage their fears,” she said.

Tiger Beer was born in 1932 on the streets of Singapore. A world-acclaimed lager beer, Tiger Beer is made with only the finest ingredients through a precise brewing process and uses only the finest quality ingredients.

The result is the intensely refreshing, full-bodied taste of one of the world’s leading contemporary beer brands that have won over 40 international awards and accolades including Gold at the prestigious world beer cup, Gold medal at the Commonwealth Bottled Beer Competition, and the BIIA’s World’s Best Lager Beer award among others.


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Broadcasting

NCC Warns DJs: Playing Music Without License Could Lead to 5-Year Jail Term

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Nigerian Copyright Commission (NCC) has warned disc jockeys (DJs) against publicly playing music without proper authorization or a valid license.

NAN reports that John Asein, NCC director-general, gave the warning in an advisory issued in Abuja.

He said the commission’s attention had been drawn to the growing practice of DJs playing music in public spaces without obtaining copyright licences from their approved collective management organisations (CMOs).

Asein said under sections 9 and 12 of the Copyright Act, 2022, only the owner of copyright in a musical work or sound recording has the exclusive right to reproduce, perform, or communicate it to the public.

The NCC threatened to prosecute defaulters in a case that could lead to a N1 million fine or a 5-year jail term upon conviction.

“Engaging in any of these acts without the owner’s authorisation constitutes an infringement under the Act,” he said.

“Such infringement may constitute a civil wrong or a criminal offence under section 44 (7), punishable upon conviction by a fine of not less than N1 million or imprisonment for a term of not less than five years or to both.”

Asein advised DJs to obtain the necessary licences and pay royalties to the approved CMO before performing music publicly.

The NCC director-general added that the commission will arrest and prosecute anyone found violating the law.

“For the avoidance of doubt, the approved CMO for musical works and sound recordings in Nigeria is the Musical Copyright Society, Nigeria (MCSN),” he said.

“The Commission is aware that the Disc Jockey’s Association of Nigeria (DJAN), as the umbrella body representing DJs in Nigeria, has entered into a Memorandum of Understanding with MCSN.

“Under the arrangement, DJAN is authorised to work with MCSN to facilitate the payment of royalties by DJs nationwide, based on the tariff that DJAN had negotiated with MCSN.”


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Broadcasting

Netflix Hikes Subscription Fees Again in Nigeria over “Market Conditions”

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Netflix has increased its subscription fees in Nigeria for the third time since 2024, with the Premium Plan rising by 21.43%, from ₦7,000 to ₦8,500 per month.

Netflix Hikes Subscription Fees Again in Nigeria over “Market Conditions”

This marks the streaming platform’s first price adjustment in 2025.

Other subscription tiers have also been affected.

The Standard Plan now costs ₦6,500, up from ₦5,500—a hike of 18.18%.

The Basic Plan has increased from ₦3,500 to ₦4,000, while the Mobile Plan moved from ₦2,200 to ₦2,500, reflecting increases of 14.29% and 13.64% respectively.

The latest adjustment aligns with Netflix’s broader global pricing strategy, which the company has linked to its ongoing investment in content and platform development. In a previous communication to investors, Netflix stated, “As we invest in and improve Netflix, we’ll occasionally ask our members to pay a little extra to reflect those improvements. Which in turn helps drive the positive flywheel of additional investment to further improve and grow our service.”

While the company did not explicitly cite inflation in its most recent update, its website indicates that local economic factors influence its pricing structure.

“Price changes are made to respond to local market changes, such as changes to local taxes or inflation,” the statement read.

The move mirrors similar pricing shifts among other major digital and entertainment services in Nigeria.

Companies including Google, DSTV, GOtv, and Microsoft have also raised subscription rates, attributing their decisions to continued inflationary pressures and a weakening naira.


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Broadcasting

NBC, Nigcomsat Launch Satellite Plan to Transform Broadcasting

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National Broadcasting Commission (NBC) and Nigerian Communications Satellite Limited (NIGCOMSAT) have jointly introduced “The Big Picture’, a flagship initiative under Nigeria’s renewed Digital Switchover (DSO) project.

NBC, Nigcomsat Launch Satellite Plan to Transform Broadcasting

Under the project,  Nigerian households will for the first time, gain access to high-quality digital broadcasts via affordable satellite dishes, hybrid devices, and internet-enabled set-top boxes.

Backed by President Bola Ahmed Tinubu and in line with his Renewed Hope Agenda, this strategic shift marks a significant step toward transforming Nigeria’s broadcasting landscape by leveraging the country’s sovereign satellite infrastructure.

At the heart of the initiative is NigComSat-1R, Nigeria’s only communications satellite in orbit, which will play a critical role in delivering Direct-to-Home (DTH) broadcasts across the entire Nigerian territory.

This satellite-first approach eliminates the traditional dependence on terrestrial transmission towers, accelerating the nationwide rollout of digital broadcasting by over 65%.

It also offers a scalable, cost-effective, and future-ready model for expanding digital access and promoting national storytelling.

Key figures, including: Charles Ebuebu, director-general, NBC; and Jane Nkechi Egerton-Idehen, managing director, Nigcomsat, have welcomed this forward-thinking strategy, emphasising its importance in maximising the use of national satellite assets and ensuring inclusive access to digital content.

An estimated 10 million homes equipped with DVB-S2-compatible televisions or decoders will have immediate access to free-to-air channels, while others will benefit from next-generation hybrid devices that combine satellite feeds with online streaming capabilities.

These new branded devices are designed with the country’s youth-dominated demographic in mind over 60% of the population is under the age of 25.

They will feature pre-installed apps, voice search functionality, parental controls, and seamless integration with NigComSat’s Electronic Programme Guide (EPG), offering an intuitive and engaging user experience.

In a data-driven upgrade to Nigeria’s  broadcasting ecosystem, NBC is also partnering with global analytics firm GARB to introduce real-time audience measurement technology.

This will enable broadcasters, advertisers and content creators to analyse viewership trends across regions and devices, helping to tailor content more effectively and drive higher audience engagement. The introduction of this system is expected to boost advertising revenue by as much as 300% by 2026.

The success of “The Big Picture” will rely on robust collaboration between public and private stakeholders.

The Broadcasting Organisation of Nigeria (BON) and other content partners are expected to supply 60% of programming for the new 120-channel platform, using both original and repurposed content.

Meanwhile, local manufacturers will contribute by producing around 5 million compliant devices annually, a move projected to create over 20,000 jobs in assembly plants nationwide.


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