TRACE, MultiChoice Ink New Deal on TRACE Sports Stars

TRACE on Monday, announced that its prime entertainment channel for sport and celebrity lovers, TRACE Sport Stars DStv channel 188, will be made available to new fans across Africa.

This will be made possible when the Channels moves from Premium to the DStv Compact Plus, Compact & Family packages today, Tuesday 30th September.

With this new deal, TRACE Sport Stars will significantly increase its reach in the African market, underlining its point of reference for the young and the young-at-heart, while broadening its appeal to advertisers and brands.
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Laurent Dumeau, chief executive officer of TRACE Sport Stars commented on the new deal thus, “We are excited to be extending our deal with MultiChoice to bring TRACE Sport Stars unique sport and entertainment programing to a much wider audience base in Africa. With an ever-increasing demand for the TRACE brand in Africa it is important we reach those fans that have not previously been able to access the channel. We are confident the channel will bring those subscribers a great mix of content where sport meets glamour and scandal, and where athletes reveal their real lives and personalities.”

Aletta Alberts, general manager for Content at Multichoice, said “TRACE Sport Stars is a treat for sports lovers as it gives unprecedented behind-the-scenes access to the lives of stars in the world of sports. Our DStv Compact, Compact Plus and Family subscribers will no doubt enjoy the range of unique programmes.”
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TRACE is a brand and multimedia group focusing on two of the most popular entertainment segments for youth: Music and Sport Celebrities.

TRACE offers five formats of thematic television channels with 18 localized versions distributed in over 130 countries.

It is also active in FM radios, digital and mobile services and organizes special events related to its editorial pillars. TRACE is owned by Modern Times Group (75%) and its founder and management (25%).