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Broadcasting

Ubongo Drives Deeper Engagement via Infobip’s WhatsApp Solution

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Infobip, a global cloud communications company that enables businesses to build connected customer experiences across all stages of the customer journey at scale has been appointed by Ubongo, Africa’s leading edutainment company, to implement a WhatsApp channel with its latest offering Answers.

Ubongo Drives Deeper Engagement via Infobip’s WhatsApp Solution

Answers is Infobip’s chatbot building platform that uses the world’s most popular communication channels and provides faster customer support at a lower cost.

With more than two billion monthly active users, WhatsApp is ideally suited to Ubongo’s use case.

Ubongo creates localised and multi-platform educational media that reaches millions of families through accessible technologies.

The organisation calls itself “Africa’s biggest classroom”, they deliver their programmes via TV, radio, and digital channels to millions of children across the continent.

Before the outbreak of the global COVID-19 pandemic, Africa’s primary school enrolment rate stood on average at above 80%, currently, as a result of the COVID-19 pandemic, more than 250 million primary and secondary school children are out of school in Africa.

The pandemic has had a devastating effect on the continent’s education sector, and the closure of numerous learning institutions in many African countries continues to negatively impact the quality of education.

“We will use the chatbot to encourage smartphone users to essentially be champions of Ubongo and share our content with kids and parents who otherwise wouldn’t have access to it,” concluded, Stephen Boustred, head of Digital Products at Ubongo.

Majority of Ubongo’s audience uses the WhatsApp chat application, so the company can leverage its reach and low data costs to get content to its users and drive deeper engagement, in three different languages – English, Swahili and Hausa.

To start consuming the educational content, all users have to do is save Ubongo as a WhatsApp contact using the number +1234 900 1234 and start a chat by sending the word ‘Hi’.

With the intent of significantly improving school readiness and learning outcomes, whilst also promoting social and behavioural change for children, caregivers, and educators.

Ubongo uses powerful storytelling, mass media technologies and rigorous research to create top-quality learning, reaching their audience through their preferred devices and languages.

Ubongo’s main distribution channels are TV and radio, enabling it to reach many families at scale, but they have recognised a need for digital platforms to enable their audiences to engage deeper with their content.

This is the first time that Ubongo is pushing its content as free downloads directly to its users, allowing them access content on-demand that will function offline, adding value in term of content sharing with users within the last mile that do not already have access to its content.

Olatayo Ladipo-Ajai, country manager at Infobip Nigeria said, “This is a wonderful partnership that aligns with our goal of connecting the world. The project is something that we are proud of and want to keep working on to see how we can help Ubongo do more.”


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

Broadcasting

Eedris Abdulkareem Teases New Protest Anthem following NBC Ban

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Eedris Abdulkareem, veteran hip hop artiste
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Eedris Abdulkareem, veteran hip hop artiste, is showing no signs of backing down as he hints at releasing another protest song, shortly after his last track was banned by the National Broadcasting Commission (NBC).

Eedris Abdulkareem, veteran hip hop artiste

He recently again stirred the political waters as he hinted at the release of a new protest song, only weeks after his controversial track Tell Your Papa was banned by the National Broadcasting Commission.

The outspoken musician took to social media on Wednesday, April 16, 2025, to share an animated cover design with the words “3 Arms of Government,” suggesting the theme of his upcoming release.

Though the title remains undisclosed, the post was captioned simply with “Stay tuned,” fueling speculation that another hard-hitting social commentary is on the way.

Abdulkareem, known for his unapologetic political views, recently described the NBC’s decision to ban Tell Your Papa as hypocritical. Undeterred by censorship, he appears set to continue using music as a platform to criticize injustice and demand accountability.

The rapper also recently reaffirmed the relevance of his classic hit Jaga Jaga, stating that it would remain the country’s “second unofficial national anthem” until key issues like security, electricity, and governance are addressed.

With another protest song on the horizon, fans and critics alike are bracing for what may be Eedris Abdulkareem’s most direct political message yet.

 

 


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Broadcasting

MultiChoice Brings Easter Home with Dedicated Pop-Up Channel

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In celebration of the Easter season, MultiChoice has announced the launch of a dedicated Easter Pop-Up Channel, offering DStv and GOtv subscribers across Nigeria the chance to experience live broadcasts of key Easter events and services from the Catholic Archdiocese of Lagos.

The special channel, which runs from Thursday, April 17 to Monday, April 21, will be available on DStv channel 196 and GOtv channel 28, bringing the significance and beauty of Easter directly into viewers’ homes.

Throughout the Easter period, the channel will broadcast a rich lineup of live religious events. The programming begins on Thursday, April 17, with the Chrism Mass in the morning, followed by the Mass of the Last Supper in the evening.

On Good Friday, April 18, viewers can join in the Good Friday Tenebrae and the Seven Last Words service, followed by the Stations of the Cross from St. Gregory’s, and later the Passion Service.

The spiritual journey continues on Saturday, April 19, with the Easter Vigil Mass late in the evening, leading into the Easter Sunday Mass on April 20. The channel’s special programming concludes on Monday, April 21, with the Easter Monday Mass from Galilee.

This dedicated pop-up channel is designed for those who may be unable to attend church services in person, as well as for anyone seeking to deepen their spiritual observance during the Easter holidays. By broadcasting these significant events, MultiChoice reaffirms its commitment to providing content that resonates with the cultural and religious values of its viewers.

Subscribers are encouraged to tune in to DStv channel 196 and GOtv channel 28 throughout the Easter period to take part in these important religious celebrations from the comfort of their homes.


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Maximise Your Easter Getaway in Nigeria with Smart Travel Hacks

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Easter is almost here, and with it comes the perfect opportunity to escape the everyday hustle and embark on a memorable adventure. Whether you’re craving some ‘chilling’ time, quality ‘family’ time, or a ‘pepper dem’ getaway, Nigeria offers endless possibilities for exploration. And the best part? Travelling locally has never been easier or more affordable.

Whether you’re a ‘newbie’ traveller or a seasoned pro, we’ve got you covered with essential hacks that will make your trip a breeze. Say goodbye to stress and hello to smooth sailing as you navigate your Easter getaway like a true travel expert.

Planning your trip is like packing your suitcase – essential, not optional

Just like you wouldn’t leave home without your power-bank (just in case!), don’t head off on a quick trip without a plan. A little prep can save you time, money, and stress — from booking flights and sorting transport, to packing light and right.

Nigeria has endless ways to travel. Flying with local airlines like Air Peace or Ibom Air is quick and budget-friendly, while renting a car gives you the freedom to explore scenic routes like the drive to Erin-Ijesha Waterfalls or the journey to Obudu Cattle Ranch. Not into driving? Buses like Peace Mass or God is Good are easy and affordable. And for a truly luxurious experience, you could even consider a chartered flight – if you’re balling!

Travel like a pro: The art of smart packing

Packing smartly is a crucial travel hack that can save both time and money. Amelia Campher recently shared on TikTok how she organised her hair, beauty, makeup, and personal accessories into different vanity cases and toiletry bags from Temu. Each one perfectly stores her daily essentials, keeping everything neat and accessible. She excitedly told her followers, “This is your sign to buy these bags!” Her clever packing strategy ensures that she’s ready for any trip without unnecessary clutter or stress.

Take Jasmin’s experience, for example. After getting hit with extra carry-on fees on a previous flight, she decided to be smarter about her upcoming family trip. In her search for a solution, she found the perfect backpack on Temu for just under ₦40k. Ticking all the boxes, it avoided extra carry-on fees and allowed her to efficiently pack 16 items plus a makeup bag. When they arrived at the airport, Jasmin’s family breezed through check-in with no issues, their backpacks meeting size requirements perfectly. No extra charges, no stress; just a smooth start to their unforgettable five-day family trip.

Backpacks aren’t just ideal for air travel – they’re also perfect for road trips. Whether you’re cramming your car with family and their belongings or flying high, packing smart and light is essential. A compact, well-organised backpack can make your journey easier, no matter the mode of transport.

To avoid unexpected charges when flying within Nigeria this Easter, it’s crucial to familiarise yourself with airline baggage policies; while Economy Class typically permits 15kg to 20kg of checked luggage, and Premium Economy or Business Class allows up to 30kg, always verify specific weight limits with your chosen airline to prevent costly excess baggage fees, especially if you plan on packing more than the standard allowance.

No passport needed: Pack your bags for a Naija Detty Easter

Why travel halfway across the world when Nigeria has it all? This Easter, skip the long-haul and discover the treasures on your doorstep. From the buzzing streets of Lagos to the ancient city of Benin and the serene hills of Jos, unforgettable adventures are just a short trip away.

By travelling locally, you’re not only creating new memories — you’re also supporting local tourism and helping grow our economy. With so many destinations to explore, there’s something for every kind of traveller. So pack your bags, plan smartly, and make this Easter your best Naija Detty holiday yet.


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