Visa to Fly e-Commerce Campaign Winner to Rio2016 Games

Visa, the global e-payments platform, has rewarded Effiong Bassey and thirty other cardholders who participated in the “e-commerce campaign”.

Bassey won an all-expense paid trip to Rio 2016 Olympics while others were rewarded with fifty thousand naira (N50, 000) shopping voucher each.

The campaign, which kicked off in May 2016, was designed to encourage card holders to activate their visa cards on the Verified by Visa platform. Verified by Visa is a password-protected authentication system designed to confirm the identity of the cardholder when a Visa card is used online. A password is requested from only the cardholder to help the bank verify that the genuine cardholder is entering their card information into an e-commerce website.

The cardholders who participated in the campaign spent a minimum of N10, 000 on a local or international website.

A total of 50, 000 cardholders participated in this campaign, 31 winners were randomly selected by an electronic draw.

Representatives from Visa Nigeria, Lagos State Lottery Board, and the Consumer Protection Council were present to ensure a smooth and transparent selection process.

Emezino Afiegbe, senior business development leader, Visa West Africa, said “This campaign is aimed at encouraging the use of our cards for online payments and also to drive e-commerce transactions. At Visa, we constantly explore ways to give incentives that will drive the use of cards for payments amongst Nigerians.

Speaking about the selection process, Mr. Onifade Abideen, representative from Consumer Protection Council, said; ‘’At CPC we hold the interest of consumers in high esteem that is why we serve as an intermediary between consumers and brands to ensure that all lottery selection process is transparent’’.

Also speaking about the campaign the elated grand prize winner, Mr. Effiong Bassey a Diamond Bank customer said; “I am excited to have emerged the lucky winner of the trip to Rio 2016 Olympics through the e-commerce campaign of Visa. The campaign has improved my confidence in the e-payment platforms and in e-commerce sites Nigeria and overseas. I can assure you that Visa is a dependable financial partner for online transactions.”

The e-commerce campaign is an initiative of Visa to reward customers that make use of their cards for online payment while patronizing e-commerce sites with an assurance of security and convenience.