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What Excitement of Black Friday Means For Brands, Entrepreneurs and Consumers in Nigeria

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Black Fridays have become known for customers around the globe as the window of opportunity to get best deals on products. Many consumers wait for this window to get gadgets, electronics, household items and other high earned products at discounted prices.

 

This year’s Black Friday falls on 26th of November, however, many e-commerce platforms in recent years open their offer to customers from the start of the month.

For instance, Jumia, the leading e-commerce company in Africa scheduled its Black Friday sales to run through the month of November, with a grand finale on Friday, November 26th. This is usually done to enable more customers to enjoy the once in a year special sales window.

It is also the time of the year when vendors on e-commerce platforms across the globe make their record sales. Tayo Fatuga, owner of Ortintin store, has been a vendor on the Jumia platform for the past two years. According to him, his sales experience during the 2020 Jumia Black Friday was massive and he’s hoping for better sales turnover in this year’s edition.

“ I actually joined the promotion last year and it was beyond my expectation. The orders I got really wowed me. In fact I got more than I bargained for and at a point in time I blamed myself why I had not stocked more.

This year, I am better prepared, my store has increased its inventory. I have more orders and I know that this Black Friday will be better than last year,” he said.

A JForce Agent, Abraham Elegba who is really excited about black friday said  “This year’s Jumia Black Friday, I am excited because I know millions of items will be on promotion and it will be a good time for me and everyone to buy all the items that we couldn’t due to the rise in the price of things in Nigeria at the moment,” Abraham said.  A JForce agent is a sales consultant and a Jumia customer who earns a certain percentage as commission for successful orders placed for self or for others on Jumia’s platform.

The entrepreneur who is part of the Lagos State JForce network further explained how the initiative helps meet the needs of consumers. “I have been a Jforce agent with Jumia for over 7 years now. Being a JForce agent is to provide customers satisfaction at the comfort of their homes with the best and affordable products. Most consumers are looking for the best product without stress.”

For Jumia consumer, Blessing Benson, she is looking forward to Black Friday because it is an opportunity to acquire some of the products she has always purchased at a much lower price, “When I buy on Jumia, I buy items for my stretch marks. I buy on Jumia because it is convenient for me and it is guaranteed that I will get the items I ordered for. ”

Big global brands like Umdigi, Oraimo, Adidas, Samsung and Unilever, all partnered with Jumia Nigeria for the 2021 Black Friday sales  to thrill their consumers with special offers that help maintain brand affinity and loyalty. Jumia’s partnerships with these brands and organizations have enabled SMEs to connect with millions of consumers online which in turn leads to job creations in the economy.

So, if you have that high end product you’ve been looking to acquire, the ongoing Black Friday sales might be that big opportunity to own it. Just be on the lookout for what the partner brands are offering during the period.

You can check online sales platforms like Jumia to get information on when and how to benefit from the Black Friday discounts. You might end up having a November to remember in that regard.


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Senate Committee Partners with Kuda Bank to Tackle Compliance Crisis as Nigeria Loses ₦3.4 Trillion

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Over ₦3.4 trillion in financial infractions were uncovered across federal Ministries, Departments, and Agencies (MDAs) in 2021, according to the Auditor General’s report — a staggering figure that highlights Nigeria’s deepening compliance crisis and the urgent need for stronger oversight in public institutions.

In response, the Senate Committee on Legislative Compliance is hosting a high-level workshop to address the root causes of weak oversight and institutional gaps. The two-day event, with the theme ‘Consolidating Strategies for Strengthening Legislative Compliance by MDAs’, will take place on April 15 and 16, 2025 at NAF Suites, Abuja, bringing together lawmakers, regulators, and over two hundred representatives from federal MDAs.

Kuda Microfinance Bank is co-sponsoring the workshop as part of its commitment to supporting responsible innovation, governance, and regulatory alignment in Nigeria’s financial ecosystem.

Rasaq Kadri, Kuda’s Head of Compliance, will deliver a keynote address on the second day of the event, highlighting the efforts of Nigeria’s fintechs to promote inclusion and financial literacy without compromising on compliance best practices.

“When public funds go unaccounted for, it doesn’t just damage government credibility, it affects the entire financial ecosystem, including fintechs,” said Kadri. “We can’t build trust-driven products in a trust-deficient environment. Every time compliance is treated as a box-ticking exercise, we miss the chance to build something that lasts. Fintechs have the tools and perspective to support better governance, but more importantly, we have a responsibility to be part of the solution.”

As a sponsor, Kuda will take the workshop to engage directly with key stakeholders in Nigeria’s regulatory and public service ecosystem.

Plenary sessions will be chaired by the Honourable Attorney General of the Federation, Lateef Fagbemi SAN, and the Honourable Minister of Finance, Wale Edun. Conversations will focus on closing compliance gaps, strengthening institutional transparency, and promoting cross-sector collaboration.

The Senate Committee on Legislative Compliance Workshop is a unique platform for dialogue, knowledge-sharing, and collaborative action.


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FG Inaugurates Board of Galaxy Backbone

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The Federal Government has inaugurated the new Board of Directors of Galaxy Backbone Limited (GBB). The board’s mandate is to lead Nigeria’s digital transformation in Information and Communication Technology (ICT) infrastructure and services.

It will support Federal Government Ministries, Departments, and Agencies (MDAs) in a fast-changing landscape.

George Akume, Secretary to the Government of the Federation, led the inauguration. He emphasised the government’s commitment to making GBB more agile, responsive, and impactful. The aim is to drive national digital public infrastructure and service delivery. This was according to a statement by Segun Imohiosen, Director of Information and Public Relations.

The board has George Akume as Chairman. Its members include Rabi’a Adamu Waziri from the Petroleum Technology Development Fund (PTDF), Abubakar Abdulqadir Maje from the Joint Stock Association (JSA), Kemi Owonubi from the Ministry of Finance Incorporated (MOFI), and Margareth Ebute from the Ministry of Communications and Digital Economy.

Other members are Ibrahim Adeyanju, Olusegun, Olumbe Akinkugbe, Sanni Ibrahim Mohammed, and Adama Pindar from Galaxy Backbone Limited.

In his acceptance speech, Prof. Ibrahim Adepoju Adeyanju, Managing Director of Galaxy Backbone Limited, assured that the board will focus on sustainability. He said it plans to realign its vision and build a strong foundation for achieving strategic goals.

He also noted that within one year, the agency developed its Integrated Digital Transformation Strategy (IDTS). This strategy will run from 2025 to 2028.


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ST Team Partners with Deji of Akure to Boost Agriculture and Food Security in Ondo State

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Smart Treasure (ST Team) has honored the Deji of Akure, His Royal Highness Ọbá Aladetoyinbo Ogunlade Aladelusi, Odundun II, CFR, with a plaque of recognition for his dedication to the welfare of his subjects.

The presentation was made at the monarch’s palace in Akure by a delegation led by Instructor Luke Mbadugha from the Lagos Operations Center.

The visit was part of ongoing discussions on a partnership aimed at boosting agriculture in Akure, Ondo State.

The initiative, spearheaded by the ST Team, seeks to ensure the availability of farmland for agricultural purposes.

Under the arrangement, the ST Team will provide seedlings and manpower, while a significant portion of the proceeds will be distributed to the indigenes at no cost.

The remaining proceeds will support the administrative operations of the ST Team.

In his response, Ọbá Aladetoyinbo announced the allocation of a parcel of land at Ofosu, along the Ondo-Benin Road, for the project.

He described the initiative as a commendable effort to enhance food security for both the local community and the nation.

The monarch also called for a follow-up meeting to facilitate the assessment of the land for the project’s commencement.

Meanwhile, farming activities are set to resume at Aladodo Isikan in Akure South Local Government Area, another site designated for the agricultural project.

The four-acre land will be used to cultivate crops such as yam, cassava, plantain, and maize. A test run of maize planting began on April 9, 2025, with expectations of harvesting in three months.

Kabiesi Akinwunmi Adekanmbi Obey, the monarch of Olulero Okelero, Onitan Isikan, lauded the ST Team for their commitment to ensuring food availability.

He emphasized the importance of agriculture, stating, “Whoever brings food brings life.”

The ST Team, an investment platform dedicated to reducing poverty in Africa by 30% by 2027, has been actively involved in various Corporate Social Responsibility programs, including this agricultural initiative.

The project underscores their mission to create financial freedom and improve the quality of life for individuals across the continent.


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