Telecom
Worldwide App Downloads Hit 36.9Bn in Q1 2022

StockApps.com’s data presentation of the apps scene showed that the combined Apple App Store and Google Play downloads amounted to roughly 36.9 billion in Q1 2022.
This figure represented an 11% growth in year-over-year (YOY) download totals.
StockApps.com’s Edith Reads reckoned that the results were due to demand in a number of jurisdictions in the Americas, Europe, and Asia.
According to her, “The US, India, and Brazil were the largest markets for app downloads in the quarter. Additionally, Mexico, Turkey, and Brazil also registered the most significant quarter-over-quarter download growths.
TikTok, Instagram, WhatsApp, and Facebook dominating
TikTok, Instagram, and Facebook were among the dominant apps. China-owned video-sharing app TikTok exceeded 3.5B downloads, its all-time download high.
And attaining that feat made it one of the only five apps to cross this threshold.
Instagram registered a 7% reduction in its quarter-over-quarter (QoQ) installations. However, the quarter was still its second-best total download term since 2014.
The app has recently announced changes to its algorithm that will suppress content on its feeds reposted from TikTok
Facebook and WhatsApp followed Instagram in the third and fourth positions.
The former registered nearly 155 million downloads while the latter recorded 125 M. Meanwhile, Telegram attained the fifth position in overall downloads, having registered more than 100 million downloads worldwide.
Meta led in games publishing
On the gaming front, the top three publishers worldwide last quarter were Meta, Google, and ByteDance.
All of these saw the majority of their downloads come from the non-game apps in their respective portfolios.
The rest of the top 10 slots were taken by primarily game publishers.
The quarter’s leading publisher, Meta, reached more than 600 million downloads, narrowly edging out Google at number 2.
Telecom
Celebrating African Creativity: Made by Africa, Loved by the World’ Returns for Its Fifth Year

The “Made by Africa, Loved by the World” campaign is back for its fifth year, celebrating African creativity and global influence. This year’s theme, “Where Culture Meets Connection,” highlights how social media fosters conversations around cultural moments worldwide.
The campaign features three cinematic films premiering on the Meta Africa page, showcasing the groundbreaking work and personal stories of six dynamic African creatives.
These artists, from Nigeria, Kenya, Ghana, and South Africa, represent diverse disciplines, including rap, animation, dance, photography, fashion, and videography.
Here are some of the featured talents:
- Ladipoe (Nigeria) – A BET-nominated rapper known for blending global hip-hop with African rhythms.
- Fatboy Animations (Kenya) – An animation studio founded by Michael Muthiga, recognized by Forbes for its original African storytelling.
- Lisa Quama (Ghana) – A dancer who gained fame after appearing in Beyoncé’s “Already” music video.
- Gilbert Asante (Ghana) – A photographer and creative director featured in GQ and Glam Africa.
- David Tlale (South Africa) – A fashion designer whose bold designs have been showcased at major fashion events, including the Met Gala.
- Ofentse Mwase (South Africa) – A filmmaker with over 24 international awards for his unique visual storytelling.
Kezia Anim-Addo, Communications Director for Africa, Middle East & Turkey, emphasized that the campaign not only celebrates individual success stories but also showcases how culture and social media drive meaningful connections and inspiration.
Telecom
Telcos Warn of Nationwide Telecom Blackout over Diesel Shortage

Association of Telecommunications Companies of Nigeria (ATCON), has raised the alarm over a diesel supply crisis caused by an ongoing strike by the National Union of Petroleum and Natural Gas Workers (NUPENG).
Mr Tony Emoekpere, president, ATCON in a statement said that the fuel supply disruption is critically affecting telecom base stations, pushing them to the brink of a shutdown and threatening millions of mobile and internet users in the region.
“This strike, which stems from the persistent harassment of tanker and petroleum product drivers by police officers in Lagos State, has effectively halted all truck loading operations and fuel movements,” Emoekpere stated.
He explained that diesel supply to telecom infrastructure has been severely impacted, leaving critical sites with dangerously low fuel levels.
According to him, if urgent measures are not taken, the situation could escalate into a full-blown network blackout, disrupting essential services, including mobile and internet access, business operations, emergency response systems, and daily communications.
ATCON has called on the governors of Lagos and Ogun states to intervene immediately by facilitating the release of diesel from depots to telecom operators to prevent further deterioration of the situation.
“This is not just a telecom issue—it is a national emergency that could cripple economic activities and compromise public safety,” Emoekpere stressed.
The association also appealed to security agencies and petroleum unions to resolve the crisis swiftly to safeguard Nigeria’s connectivity and economic stability.
ATCON emphasised that a prolonged disruption in fuel supply to telecom infrastructure could have far-reaching consequences for both businesses and individuals who rely on stable communication networks for daily operations.
Telecom
Nigerians Spend N5.3 Trillion on Telecom Services

In 2023, Nigerians spent a total of about ₦5.3 trillion on telecommunications services, which includes calls, data, SMS, and other telecom services, according to the Leadership.
Specifically for voice calls, Nigerians made approximately 408.5 billion minutes of local calls, generating around ₦3.28 trillion from outgoing calls and ₦3.23 trillion from incoming calls, totaling about ₦6.51 trillion in call-related revenue according to projections based on 2023 call volumes and tariff data.
However, the ₦5.3 trillion figure represents the overall telecom sector revenue, with voice calls being a major component but also including data and other services.
For individual spending, MTN subscribers spent an average of ₦2,508 monthly on voice calls in 2023, showing a 14.4% increase from 2022, while Airtel customers spent about ₦1,694 monthly on voice calls.
Total telecom spending (calls, data, SMS, etc.): ₦5.3 trillion in 2023
Estimated revenue from voice calls alone: around ₦6.5 trillion based on call minutes and tariffs
Average monthly spending on calls per subscriber: ₦1,694 to ₦2,508 depending on the network
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