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X3M Ideas Celebrates 10 years in Nigeria with Advertising Blueprint for the Next Decade

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X3M Ideas, a pan-African creative advertising powerhouse marked its 10th anniversary with a grand rollout that featured a lineup of activities including a new logo and website.

The agency’s new look throws a spotlight on its proposition, ‘Finding X’, which unlocks the blueprint for advertising in Africa as it provides unique solutions to the constantly changing consumer demands and habits for existing and future clients.

‘Finding X’ is X3M Ideas’ distinctive pathway to maximise Africa’s fast-growing consumer market, with consumer expenditure on the continent projected to reach $2.1 trillion by 2025 and $2.5 trillion by 2030. The unusual framework, by design, will drive a competitive edge and advance global advertising practice.

Steve Babaeko, Founder, X3M Ideas who is also the President of the Association of Advertising Agencies of Nigeria (AAAN), says, “If it isn’t already clear by now, advertising has become more complex than ever before. And developing transformative strategies to satisfy consumers and advance the industry is becoming a more challenging task with each passing year.

“We are excited to rev up our strategy in meeting client and consumer demands and providing the creative advertising industry with the necessary framework for achieving business goals.”

In true fashion, X3M Ideas’ lineup of exciting activities to commemorate its 10th anniversary has featured a two-month-long event which effectively kicked into gear in the first week of June with teaser videos featuring the agency’s leadership: Steve Babaeko; Michael Miller; Obaro Obiuwevbi; Vivian Obiano; Olasunkanmi Atolagbe; Folahan Salam and Adenike Odutola.

The unveiling of the agency’s new logo and the website was followed by a launch of a unique content platform for fashion, sports, games/comedy, and talk shows, XStream as well as some curated NFTs for sale, with earnings from the sale diverted to support Mental Health causes.

Mike Miller, Executive Creative Director, X3M Ideas, said, “These activities are reflective of the thought and creativity that goes into our approach to providing unique solutions for the brands we work for. We wanted our celebration of this milestone to be a memorable one and an all-inclusive lineup of activities is the perfect way to do that.”

The two-month-long celebration of the anniversary also featured a Hackathon, X-NFT release, and X-Stream launch, alongside renovations to the agency’s offices and a climax with the X Party in the final week.

The grand event was attended by various clients of X3M Ideas and industry experts, while the staff of the agency received awards for their outstanding performances and performed songs from an unreleased music album featuring the talented staff of X3M Ideas.

Founded in 2012, X3M Ideas has adopted a through-the-line marketing approach backed by sound strategy and unique thinking. In its 10 years of operations, the agency’s unmatched innovative ideas and business practice have attracted multiple prestigious honours, including ‘Best Agency in Sustainability’ at 2020 Brandcom Awards, ‘2020 Outstanding Creative Agency of the Year’ by Marketing Edge, ‘Nigeria’s Number 1 Creative Agency’ at 2021 LAIF Awards, and a 2021 New York Festival Shortlist.

As it celebrates a decade of excellence with a unique transformational framework, the agency operating out of Nigeria, Dubai, Congo, Kenya, South Africa, and Zambia is committed to becoming a top 10 global creative solution provider by 2025.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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NLC Shuts Lagos TV, Radio Stations over non-Implementation of N85,000 Minimum Wage

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Nigeria Labour Congress (NLC), Lagos State chapter has shut down normal operations of Lagos Television, Eko FM/Radio Lagos and Lagos Traffic Radio in protest over the non-implementation of the N85,000 minimum wage to workers,


NLC Shuts Lagos TV, Radio Stations over non-Implementation of N85,000 Minimum Wage

NLC, in collaboration with workers of the three broadcast stations under the aegis of Radio, Television, Theatre and Arts Workers Union of Nigeria (RATTAWU), on Monday picketed the station.

The workers, few weeks ago, had notified the management of the three stations of their readiness to down tools following the failure of the stations to implement the minimum wage being implemented by the Lagos State Government.

The workers were seen on Monday morning blocking the entrance and exit to the Agidingbi complex of the broadcast stations, displaying placards.

The placards with various inscriptions read, “Oracle is the answer, it’s all we need”, “Pay us minimum wage,” among others.

Speaking with newsmen, Comrade Funmi Sessi, chairman of NLC, said the protest was peaceful to draw the attention of the management to the demands of workers.

“We started in a peaceful manner, and we are going to end it in a peaceful manner. No body is going to push us the wall.

“I assure everybody that we shall be peaceful because we are Lagosians.

“We are here this morning you can see the workers of government in communication departments that is LTV, Eko FM, Traffic Radio, all here to show their displeasure against the injustice that is been meted out to them.

“They work to the best of their abilities and now at the receiving end by being shortchanged. And not receiving the new minimum wage as being approved and agreed by the law set by the Federal Government of Nigeria

“This is an injustice to the set of workers. The managements have been given the mandate to pay the minimum wage has been announced by the Lagos State Government. They are Lagos State workers.

“Since the government has commenced implementation of the N85,000 minimum wage since November, they have never collected the minimum wage.

“The arrears of the three months and the 13th months; they have not been enjoying the benefits. So, why this disparity for these set of workers even in the face of this hardship?

The leadership of their union had engaged the management previously. They gave a-21-day notice to dialogue.

“After several engagements with managements, they gave 14 days, then seven days. They followed due process, yet there was no resolution. Now when they saw that the workers are resolute to fight for their right, they are saying sheathe your sword.”

Comrade Sessi noted that the state governor had been doing a lot by showing compassion on workers, urging him to prevail on the management to do the needful.

“Though, the governor has been doing a lot and showing empathy to workers, we are hereby appealing to him to prevail on the management to do the needful and avoid unnecessary disruption to operations in the interest of the majority.

“We will sustain this struggle until the government listens and takes appropriate action on these demands,” she said.

 

 


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New WAEC Program Offers Faster Route for Students to Improve WASSCE Grades

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West African Examinations Council (WAEC) in Ghana, has announced a new initiative, which will allow students to resit their WASSCE papers as early as January and February 2025.

This is a change from the norm in Ghana, where candidates had to wait for the next private exam cycle.

The Head of Public Affairs at WAEC, John Kapi, disclosed this while speaking on JoyNews’ AM Show in Ghana.

He explained that the new programme, referred to as WASSCE PC1, provides a faster route for students to improve their grades.

“Students who access their results now and realise they need to resit one or two papers have until 8th January to register online through our website or at WAEC-accredited internet cafés. The exams will take place from 24th January to 15th February 2025,” Mr Kapi stated.

According to him, to aid candidates in their preparations, WAEC plans to expedite the release of chief examiners’ reports, saying, “These reports will provide detailed feedback on where students may have gone wrong and how they can better approach their studies and the examination process.

“We’ve advertised this programme widely through banners, our website, and our results checker platform to ensure that both students and parents are aware,” Mr Kapi added.

He said students whose results have been cancelled are also eligible to sit the WASSCE PC1 exams, provided they have not been banned for some years for malpractice.

“For now, the exams will be conducted in regional capitals due to the limited number of candidates. Prospective participants are urged to complete their registration by the 8th of January to take advantage of this opportunity.”

WAEC, however, expressed optimism that this initiative will allow candidates to quickly improve their grades and qualify for the next cycle of admissions, avoiding a year-long delay in their academic progress.


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NBC Okays Radio Station for CMCM

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Christ Miracle Church Mission (CMCM) in Ojodu Berger, Lagos, has received approval from the National Broadcasting Commission (NBC) to operate its new state-of-the-art radio station.

NBC Okays Radio Station for CMCM

The commission said the radio was ready to commence transmission after expressing satisfaction with the facility.

Mr Raphael Akpan, zonal director, NBC, stated this while leading a team of officials on an assessment tour of the radio station.

During the visit, the officials inspected the studio area, the transmitter, the inverter, the mast, the generator, and other important places.

After the tour, the zonal director spoke with reporters and expressed his pleasure at the church being granted a broadcast license to operate a radio station. He noted that this would enhance the church’s voice in the community.

The director also mentioned that the purpose of his visit was to ensure that proper procedures are followed and that the content broadcast adheres to current laws.

Akpan praised Prophet Peter Abiola Adebisi, founder of the church, along with the church council for their initiative to establish the radio station.

“From our observation, we can say that the CMCM Champion broadcasting network 90.7FM is ready for transmission.

“It is our prayer that this radio station will go places,” he said.

The zonal director emphasized the importance of proper training for the personnel working at the radio station.

He encouraged them to familiarize themselves with relevant sections of the National Broadcasting Code to ensure they are well-informed.

It is vital for studio managers to engage in self-reflection regarding their adherence to the standards outlined in the Code.

“The operators in the studio should thoroughly understand the various sections of the NBC, which cover broadcasting standards, commercials, engineering, and more,” he stated.

Prophet Adebisi commended the NBC management for granting the church permission to operate the radio station.

He mentioned that the station would promote church programs and policies, share the CMCM story with the world, train members, who have a passion for broadcast journalism, and create employment opportunities for them, among other benefits.

Additionally, Adegbie Taiwo Jordan, chief executive officer of the station, assured that the operators would comply with all broadcasting regulations set by the regulatory agency.

 


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