YouTube Accounts for About 70% of Global Video Traffic

In many networks today, YouTube accounts for up to 70 percent of all video traffic, while Netflix’s share of video traffic can reach as high as 20 percent in markets where it is available, according to Ericsson’s Mobility Report latest edition launched on Tuesday.

Other highlights from the latest Global Ericsson Mobility Report include show that video dominates data traffic as global mobile data traffic is forecast to grow ten-fold, 2015 to 2021, and video is forecast to account for 70 percent of total mobile traffic in 2021.

Speaking on the trends, Fredrik Jejdling, regional head of Ericsson Sub-Saharan Africa, said, “In Sub-Saharan Africa, the dividends of connecting the unconnected through mobile broadband access and driving new services cannot be overlooked as it allows business and society to fulfil their potential and create a more sustainable future.

“For example, increased connectivity improves the prospect of financial inclusion for the 70 percent unbanked through mobile money services starting to take form across Africa. The same is true for transformation in the agriculture, healthcare and even the media industries. As we approach 100 percent mobile penetration, focus should be on ensuring that the value of ubiquitous mobile access is harnessed for the common good of all.

Ericsson’s Mobility Report also shows that mainland China overtakes the US as world’s largest LTE market: By the end of 2015, Mainland China will have 350 million LTE subscriptions, – nearly 35 percent of the world’s total LTE subscriptions. The market is predicted to have 1.2 billion LTE subscriptions by 2021.

ICT powers the low-carbon economy: ICT will enable savings in energy consumption and greenhouse gas (GHG) emissions across all other industrial sectors. The total emission reduction could be up to 10 gigatonnes of CO2e, representing about 15 percent of global GHG emissions in 2030 – more than the current carbon footprint of the US and EU combined.

New to the report is the Mobile Business Trends appendix. The appendix outlines eight trends that detail how successful mobile operators are using different ways to monetize the explosion in data consumption and growing demand for mobile services.

The Ericsson Mobility Report is one of the leading analyses of data traffic available, providing in-depth measurements from live networks spread around the globe.

The report uses these measurements and analysis, together with internal forecasts and other relevant studies, to provide insights into current traffic and market trends in the Networked Society.

The Traffic Exploration Tool, which accompanies the report, can be used to create customized graphs and tables using the newly published data.

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