Broadcasting
YouTube Music and YouTube Premium Launch in Nigeria
YouTube on Wednesday announced the launch of YouTube Music and YouTube Premium in Nigeria.
L-R:Taiwo Kola-Ogunlade, Communications & PR Manager, Google, West Africa; Addy Awofisayo, YouTube Content Partnership Manager, Google, Sub-Saharan Africa; Naira Marley, Nigerian Afro-Pop Music Artiste; and Adetutu Laditan, Product Marketing Manager, Google, Sub-Saharan Africa
YouTube Music is a music streaming service that offers official songs, albums, thousands of playlists and artist radio, plus YouTube’s catalogue of remixes, live performances, covers and music videos that you can’t find anywhere else – personalised and organised in one place.
While fans can access ad-supported YouTube Music for free, YouTube has also announced YouTube Music Premium, a paid membership that gives you background listening, downloads and an ad-free experience for N900 a month.
Music fans can get one month free YouTube Music Premium here, costing N900 per month thereafter or N1,400 per month for a Family Plan.
Starting from Wednesday, you can also upgrade to YouTube Premium, providing members with the benefits of Music Premium, plus ad-free, background listening, and downloads across all of YouTube, plus you get to binge-watch YouTube Originals shows and movies, including the hit series Cobra Kai and many more.
Try YouTube Premium free for one month here, costing N1,100 per month after or N1,700 per month for a Family Plan.
Speaking at the launch, Naira Marley, a Nigerian singer and songwriter, said “It’s good that YouTube Music and Premium are in Nigeria now, we need it.
“This platform is going to make things easier for me to listen to my favorite tunes, and it’s also a nice way for me to build more fans in Nigeria and across the globe. It’s about time, Youtube is more than videos, Youtube is the plug.”
Why will you love YouTube Music?
A reimagined mobile app and brand new desktop player that are designed for music.
YouTube Music has thousands of playlists, the official versions of millions of songs, albums, artist radio and more, in addition to all the music videos people expect from YouTube.
Remixes, covers, live versions as well as deep cuts you can’t find anywhere else – from the biggest artists in the world to freshest voices breaking through.
New and iconic videos from God’s Plan and Havana to Thriller, Sledgehammer, and more.
YouTube Music search works even if fans don’t know exactly what they’re looking for … we’ll find it if they describe it (try “that hipster song with the whistling”) or give us some lyrics (try “I make money moves”).
YouTube Music’s personalised home screen dynamically adapts to provide recommendations based on people’s listening history, where they are and what they’re doing. At the airport? We’ll recommend something relaxing before the flight. Entering the gym? We’ll suggest some beats to get the heart-rate going.
Thousands of playlists built to help you discover new music. That means no matter what kind of music you like, where you are, what you’re doing, or what mood you’re in, you can easily find the right playlist for that moment.
No internet? No problem. Paid members can download music and listen ad-free and in the background. Plus, your Offline Mixtape automatically downloads songs you love just in case you forget to.
Dan Chalmers, head of Music, YouTube EMEA said,”We are excited to launch YouTube Music and Premium in Nigeria, giving fans and artists more opportunity to connect in a dedicated music experience.
“From your favorite albums to music videos to those remixes and covers you can’t find anywhere else, YouTube Music is your personal guide through the complete world of music.”
The Nigerian Copyright Commission (NCC) in collaboration with Musical CopyrightSociety of Nigeria (MCSN) organised a stakeholders’ engagement and awareness event in Kaduna on November 20, 2024.
The event, themed “Enjoy Music, Respect Copyright, Protect your Business,” according to the State Coordinator, NCC Kaduna office Mrs Rukayya Yeldu was aimed at educating music users about copyright laws and the importance of paying royalties to support musicians in the creative industry.
Mrs. Yeldu in her address at the event noted that copyright laws help protect the livelihood of musicians and other stakeholders while emphasising that paying royalties is both a legal and moral duty for business operators in the creative sector.
Director-General, MCSN Mr. Mayowa Ayilaran in his presentation spoke about MCSN’s role in the creative sector and encouraged business owners to obtain proper licences for the music they use.
Public trust in government has been lagging for years but new Salesforce research reveals AI agents could help rebuild it.
Constituents around the world agree there’s room for improvement when it comes to government service. Forty percent struggle with government interactions, and over a third are unsure of available programs. However, the research indicates overwhelming public support for AI solutions — with 90% of global constituents saying they’d use an AI agent to engage with their government.
The arrival of AI agents presents governments with an exciting opportunity to strengthen public trust by streamlining services and speeding up response times. And in the face of tightening budgets, agents can augment public servants and better serve their constituents — without having to add headcount.
“It is clear from our research that there is a need for AI solutions like Salesforce’s Agentforce that help governments streamline and scale services to better meet the needs of their constituents,” said Nasi Jazayeri, EVP and GM of Public Sector at Salesforce.
“As global leaders gather in Davos, we have a tremendous opportunity for the public and private sectors to come together and explore how major advancements in technology like AI agents can improve how governments support citizens.”
Public calls for improved government service
40% say it’s difficult to interact with the government when they have questions or need help.
Less than half of survey respondents find it easy to understand what public services (42%) and public assistance programs (46%) are available to them.
Top service delivery improvements desired by global constituents include:
Reducing the number of steps to address needs
Responding to their needs faster
Constituents eager to engage with agents
90% of global respondents said they’d use an AI agent to interact with the public sector.
Constituents in Brazil, Spain, Singapore, and Italy are among the most willing to use AI agents to interact with the public sector, providing these countries with the opportunity to be trailblazers in the agentic AI era.
20% of German and American respondents say they’re very likely to use an AI agent to help fill out government forms (e.g. filing taxes, completing applications).
Three factors global respondents said they prioritised when considering using AI agents in the public sector:
24/7 access to information and services (47%)
Helping them efficiently access government resources (44%)
Reducing the number of websites and steps needed to address their needs (40%)
The National Board for Technical Education (NBTE) has expressed its commitment to partner with the Nigerian Copyright Commission (NCC) for the creation of a robust Intellectual Property (IP) Policy tailored for Polytechnics and Technical Institutions across Nigeria.
This collaboration was agreed upon during a courtesy visit by the Director-General, NCC, Dr. John O. Asein to the Executive Secretary NBTE, Prof. Idris Muhammad Bugaje, in Abuja. The visit aimed to enlighten NBTE on the mandate of Commission and areas of possible collaboration.
Dr. Asein, represented at the meeting by Director Nigerian Copyright Academy (NCA), Mrs. Funmi Adewale and Director Planning Research and Statistics (PRS), Mr. Collins Nweke, emphasised the importance of a functional IP Policy and the need to incorporate Copyright Education into the curriculum of Technical Institutions.
The ES-NBTE who was represented by the Director, Abuja Liaison Office, Dr. Yahaya Bande gave assurances that the proposed partnership will yield results and lauded NCC’s initiatives of raising public awareness about IP and Copyright, emphasising that such efforts are crucial for enhancing the nation’s economic development.
The Commission’s representatives presented copies of the Commission’s publication “What Is Copyright” and “Copyright Act 2022” to the Executive Secretary, NBTE.
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