Broadcasting
YouTube Music Unveils Global Foundry Class with Nigeria’s Bella Shmurda Joining the Program

YouTube Music on Tuesday announced the 2021 cohort for Foundry, its global artist development program with a mission to support independent musicians, helping them build sustainable careers on their own terms. Bella Shmurda, from Nigeria joins the list of 27 artists representing 14 countries and a broad spectrum of musical heritage this year.
The program received the most applications ever this year with a 450% increase in the number of applications from last year.
Artists on the Foundry program will receive a grant to invest in their content and channel development, access to YouTube partner support and workshops, and marketing, social, and press promotion.
Artists will have combined access to resources and teams that will enable them to create and launch their music with greater impact and global reach.
“Artists are navigating a new, increasingly digital industry this year. To adapt and grow, they are finding new ways to create content, connect with fans, and generate revenue.
“This year’s Foundry class celebrates artists and their courage and reduces barriers to entry,” says Addy Awofisayo, YouTube Partnerships Manager.
Foundry was launched in 2015 and was initially run as a workshop series at YouTube Spaces. Since 2017, the program has focused on long-term partnerships with independent artists and expanded internationally.
It has supported more than 150 developing artists across 15 countries, including breakout alumni like Arlo Parks, Dave, Dua Lipa, Lime Cordiale, Gunna, HARDY, Natanael Cano, Novelbright, Omar Apollo, Rosalía, and Tems.
The Foundry class of 2018 included Niniola and Adekunle Gold, Lagos-born Tems was part of the 2020 class.
“Being an independent artist can mean funding your career personally, leading and working with your team to achieve all your goals.
“Foundry is an opportunity to elevate my career, and being a part of the program is a big win for me and for my team,” says Bella Shmurda.
This year, Foundry alumni will be paired with artists from the new class for conversations about navigating the industry on their own terms. Tems will be paired with Bella Shmurda and Enny, an artist from England.
“Being a part of Foundry was an amazing experience. You get to connect with so many incredible artists and build relationships with wonderful people. It’s an opportunity to grow, and connect more with the world” says Tems.
The 2021 Foundry Class reinforces YouTube’s commitment to supporting Nigeria’s next generation of global music stars; playing a part in developing individual talent.
The Foundry programme ensures that artists can be independent and still have a successful career in music with the support of platforms like YouTube.
Broadcasting
NCC Warns DJs: Playing Music Without License Could Lead to 5-Year Jail Term

Nigerian Copyright Commission (NCC) has warned disc jockeys (DJs) against publicly playing music without proper authorization or a valid license.
NAN reports that John Asein, NCC director-general, gave the warning in an advisory issued in Abuja.
He said the commission’s attention had been drawn to the growing practice of DJs playing music in public spaces without obtaining copyright licences from their approved collective management organisations (CMOs).
Asein said under sections 9 and 12 of the Copyright Act, 2022, only the owner of copyright in a musical work or sound recording has the exclusive right to reproduce, perform, or communicate it to the public.
The NCC threatened to prosecute defaulters in a case that could lead to a N1 million fine or a 5-year jail term upon conviction.
“Engaging in any of these acts without the owner’s authorisation constitutes an infringement under the Act,” he said.
“Such infringement may constitute a civil wrong or a criminal offence under section 44 (7), punishable upon conviction by a fine of not less than N1 million or imprisonment for a term of not less than five years or to both.”
Asein advised DJs to obtain the necessary licences and pay royalties to the approved CMO before performing music publicly.
The NCC director-general added that the commission will arrest and prosecute anyone found violating the law.
“For the avoidance of doubt, the approved CMO for musical works and sound recordings in Nigeria is the Musical Copyright Society, Nigeria (MCSN),” he said.
“The Commission is aware that the Disc Jockey’s Association of Nigeria (DJAN), as the umbrella body representing DJs in Nigeria, has entered into a Memorandum of Understanding with MCSN.
“Under the arrangement, DJAN is authorised to work with MCSN to facilitate the payment of royalties by DJs nationwide, based on the tariff that DJAN had negotiated with MCSN.”
Broadcasting
Netflix Hikes Subscription Fees Again in Nigeria over “Market Conditions”

Netflix has increased its subscription fees in Nigeria for the third time since 2024, with the Premium Plan rising by 21.43%, from ₦7,000 to ₦8,500 per month.
This marks the streaming platform’s first price adjustment in 2025.
Other subscription tiers have also been affected.
The Standard Plan now costs ₦6,500, up from ₦5,500—a hike of 18.18%.
The Basic Plan has increased from ₦3,500 to ₦4,000, while the Mobile Plan moved from ₦2,200 to ₦2,500, reflecting increases of 14.29% and 13.64% respectively.
The latest adjustment aligns with Netflix’s broader global pricing strategy, which the company has linked to its ongoing investment in content and platform development. In a previous communication to investors, Netflix stated, “As we invest in and improve Netflix, we’ll occasionally ask our members to pay a little extra to reflect those improvements. Which in turn helps drive the positive flywheel of additional investment to further improve and grow our service.”
While the company did not explicitly cite inflation in its most recent update, its website indicates that local economic factors influence its pricing structure.
“Price changes are made to respond to local market changes, such as changes to local taxes or inflation,” the statement read.
The move mirrors similar pricing shifts among other major digital and entertainment services in Nigeria.
Companies including Google, DSTV, GOtv, and Microsoft have also raised subscription rates, attributing their decisions to continued inflationary pressures and a weakening naira.
Broadcasting
NBC, Nigcomsat Launch Satellite Plan to Transform Broadcasting

National Broadcasting Commission (NBC) and Nigerian Communications Satellite Limited (NIGCOMSAT) have jointly introduced “The Big Picture’, a flagship initiative under Nigeria’s renewed Digital Switchover (DSO) project.
Under the project, Nigerian households will for the first time, gain access to high-quality digital broadcasts via affordable satellite dishes, hybrid devices, and internet-enabled set-top boxes.
Backed by President Bola Ahmed Tinubu and in line with his Renewed Hope Agenda, this strategic shift marks a significant step toward transforming Nigeria’s broadcasting landscape by leveraging the country’s sovereign satellite infrastructure.
At the heart of the initiative is NigComSat-1R, Nigeria’s only communications satellite in orbit, which will play a critical role in delivering Direct-to-Home (DTH) broadcasts across the entire Nigerian territory.
This satellite-first approach eliminates the traditional dependence on terrestrial transmission towers, accelerating the nationwide rollout of digital broadcasting by over 65%.
It also offers a scalable, cost-effective, and future-ready model for expanding digital access and promoting national storytelling.
Key figures, including: Charles Ebuebu, director-general, NBC; and Jane Nkechi Egerton-Idehen, managing director, Nigcomsat, have welcomed this forward-thinking strategy, emphasising its importance in maximising the use of national satellite assets and ensuring inclusive access to digital content.
An estimated 10 million homes equipped with DVB-S2-compatible televisions or decoders will have immediate access to free-to-air channels, while others will benefit from next-generation hybrid devices that combine satellite feeds with online streaming capabilities.
These new branded devices are designed with the country’s youth-dominated demographic in mind over 60% of the population is under the age of 25.
They will feature pre-installed apps, voice search functionality, parental controls, and seamless integration with NigComSat’s Electronic Programme Guide (EPG), offering an intuitive and engaging user experience.
In a data-driven upgrade to Nigeria’s broadcasting ecosystem, NBC is also partnering with global analytics firm GARB to introduce real-time audience measurement technology.
This will enable broadcasters, advertisers and content creators to analyse viewership trends across regions and devices, helping to tailor content more effectively and drive higher audience engagement. The introduction of this system is expected to boost advertising revenue by as much as 300% by 2026.
The success of “The Big Picture” will rely on robust collaboration between public and private stakeholders.
The Broadcasting Organisation of Nigeria (BON) and other content partners are expected to supply 60% of programming for the new 120-channel platform, using both original and repurposed content.
Meanwhile, local manufacturers will contribute by producing around 5 million compliant devices annually, a move projected to create over 20,000 jobs in assembly plants nationwide.
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