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Zedvance Celebrates Valentine’s Day with Free Medical Check-ups, Sensitization Programme for Customers

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In celebration of love and appreciation for its customers on Valentine’s Day, Zedvance Finance Limited, one of the leading consumer finance companies in Nigeria, organized a free heart check-up, medication, and sensitization programme for its new and existing customers across the country.

The Valentine’s season campaign, tagged ‘Don’t Forget Your Heart’, was held from Monday, February 6th, to Tuesday, February 14th, 2023.

Speaking on the campaign, the Managing Director of Zedvance Finance, Mr. Ever Obi said the initiative was organized for its customers and the general public to create awareness on the importance of health checks and healthy living.

“Valentine’s season provides us with another opportunity to demonstrate our love and appreciation for our customers for their years of loyalty and support. There is no better way to celebrate the season than to keep our hearts beating for those we love. We want everyone to prioritize their hearts. Self-care is necessary for our physical and mental health.

“Without adequate self-care, we are less likely to be the best possible version of ourselves, and our relationships, work, and experience of the world suffer as a result. For us, we decided to launch this campaign to raise awareness on healthy heart and lifestyle”, he said.

“Valentine’s day is not just about spending but caring. So, to us, this is a great time for us all to call one another’s attention to care more about our health.

“We felt so excited to have many of our customers attend the free heart check-up & sensitization programme at our branches across the country. It’s just part of our way of celebrating the day with our customers,” Lukmon Oloyede, Head of Product Marketing & Brand Communications, added.

He reiterated that beyond Valentine’s season, Zedvance Finance would continue to be a trusted and reliable financial partner to all its new and existing customers, delivering superior financial products that would enhance their lifestyles.

During the sensitization programme, Dr. Martha Bako, Medical Laboratory Technician (MLT) of Esther Japhet Community Health Centre, FCT Abuja, charged the general public to adopt a healthy lifestyle to prevent the issues of heart diseases ravaging the country.

She stated that non-communicable diseases (NCDs) such as cardiovascular diseases (CVDs) are part of the leading cause of death and disability in the world.

According to her, “Tobacco use, an unhealthy diet, physical inactivity, and the detrimental use of alcohol are the primary causes of these diseases, which appear predominantly as heart attacks and strokes.

“These manifest in people as high blood pressure, high blood glucose, and overweight and obesity, all of which are dangers to good heart health.”

She advised that lifestyle habits like heavy alcohol intake and cigarette use should be avoided. The best way of avoiding heart disease is to find a way to prevent these conditions from being established.


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NAICOM Signs Agreement with NDPC on Data Protection in Insurance Sector

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The National Insurance Commission (NAICOM), has signed agreement with the Nigerian Data Protection Commission (NDPC) with the aim of enhancing data protection within the insurance sector.

According to NAICOM, the Memorandum of Understanding (MoU) has as its objectives training and capacity building in the area of providing training to enhance awareness and skills in data protection, establishing privacy clinics by setting up specialised clinics to address data protection concerns and provide guidance.

NAICOM said other objectives of the agreement include conducting compliance activities, regularly monitoring and enforcing compliance with data protection regulations, promoting awareness in the area of educating insurance companies on the importance of data protection and the benefits of adhering to best practices.

Developing data protection guidelines through creation of specialized guidelines for insurance institutions to ensure they are equipped to handle data protection responsibilities effectively.

NAICOM said the collaboration marked a significant milestone in safeguarding the personal data of insurance policyholders and promoting trust in the insurance sector.

The commission said to ensure the effective implementation of the agreement, an implementation committee would be established. The committee, the commission said, would comprise of representatives from the two agencies, as well as other key industry associations, including the Nigerian Insurers Association (NIA) and the Nigerian Council of Registered Insurance Brokers (NCRIB).

 


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5 Benefits of MTN Mobile Ads for your Business

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Businesses worldwide are increasingly embracing mobile advertising services, allowing them to connect with potential customers directly on their smartphones and engage with them more effectively.

This trend is rapidly gaining momentum, and companies in Nigeria are also taking part in this shift.

Every day, more Nigerian businesses are seeking the most efficient strategies to reach their target audiences and convert them into loyal customers.

MTN Nigeria is redefining digital advertisement with MTN Mobile Ads. With a rich customer base of 79.5 million subscribers in Nigeria, MTN Mobile Ads continues to help businesses reach millions of customers nationwide.

Here are five reasons you should use MTN Mobile Ads for your business advertisements:
Targeted marketing

MTN Mobile Ads uses first party data to enable specific targeting of audience based on behaviour, interests and demographic. This ensures that your marketing efforts are directed toward the most relevant audiences, thereby increasing engagement and conversion.

Data-Driven Insights:

Businesses can gain valuable insights from their advertising campaigns, allowing them to fine-tune their strategies for maximum impact. This data-driven approach helps in optimizing campaigns based on real user behaviour and preferences

Diverse advertising formats

This service supports several advertising formats including targeted SMS, marketplace listing on the MyMTN app, display banners, and Rich messaging services (RCS) across both mobile and web platforms. This versatility allows your business to customize your marketing strategy to suit different audience preferences and increase engagement opportunities.

Data-free solutions

MTN Mobile Advertising provides data-free solutions. That means users can view your Ads with or without data. This feature significantly increases engagement rate as it allows your business connect with customers who may have been avoiding ads to save their data.

Cost-effective

With MTN Mobile Ads, you can choose an advertising plan that suits your budget. This flexibility allows businesses to enjoy the benefits of advertising without overspending.

As competition in businesses increase, the need to make advertising a crucial part of your marketing strategy cannot be over-emphasized.

MTN’s Mobile advertising services are the most result-oriented strategy your business should engage in so you can have the same opportunities your competitors may have.


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Zuckerberg’s Mar-a-Lago Meeting with Trump: What It Means for Tech

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Billionaire Facebook founder, Mark Zuckerberg met Wednesday with incoming US president Donald Trump at his Mar-a-Lago resort in Palm Beach, Florida, the latest sign of the Meta chief’s warming up to the president-elect ahead of his second term.

“It’s an important time for the future of American Innovation. Mark was grateful for the invitation to join President Trump for dinner and the opportunity to meet with members of his team about the incoming Administration,” a Meta spokesperson told CNN.

Politico was first to report Zuckerberg was spotted at Mar-a-Lago. It was not immediately known what the two discussed.

Zuckerberg was in touch with Trump in the months leading up to the election, according to a New York Times report. After the assassination attempt on Trump’s life in July, Zuckerberg told Bloomberg that Trump standing back up and pumping his fist in the air was “one of the most badass things I’ve ever seen in my life.”

In a book released this summer, Trump accused the Meta chief of “plotting” against him and threatened Zuckerberg with “life in prison” if he did “anything illegal” during the election.

“We are watching him closely,” Trump wrote, “and if he does anything illegal this time he will spend the rest of his life in prison — as will others who cheat in the 2024 Presidential Election.”

In an interview on Wednesday night on Fox News, Trump adviser Stephen Miller confirmed the meeting and said Zuckerberg “has been very clear about this desire to be a supporter of and a participant in this change that we’re seeing all around America all around the world, this reform movement Donald Trump is leading“


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