Telecom
Archos Brand Makes Triumphant Entry to Nigeria
Archos Soicete Anonymes Plc, a French multi-national electronics company, has launched its brand presence in Nigeria, promising phone lovers new experiences in smartphone, tablet and connected gadgets usage.
Archos was established in 1988 by Henri Crohas and the company’s slogan has been updated from “Think Smaller” to “On The Go” and the current “Entertainment your way”.
It has developed a variety of products, including digital audio players, portable video players (PVP), digital video recorders, a personal digital assistant, netbooks, more recently tablet computers using Google Android and Microsoft Windows (tablet PCs).
Speaking at the Brand’s launch in Nigeria held in Lagos on Friday, Mr. Fredrick Balay, managing director of Archos, said Archos has been successful in different markets is operates like Europe and it is the fastest growing original equipment manufacturer in the world.
Balay said, although, Archos delayed its entrance to Nigeria, but it was strategic as it had wanted to ensure the necessary procedure including right products and services, are packaged to fit the environment.
He said, Archos is in Nigeria to replicate its achievements in Europe as one of the biggest phone brands that takes passion in meeting everybody’s telecoms and device needs.
“Archos is the pioneer in the Android operating system space with the first ever Android Tablets, has now combined its technical know-how with its creativity to provide a complete range of innovative smartphones and Tablets.
“The brand has repeatedly revolutionized the market for consumer electronics since 1988. Archos has a strategic technical close relationships with operating system partner (Google certified), all Archos’ Android smartphone have a complete access to Google Play store and Windows Storetm. Today, Archos offers its own line of Android, Tablets and Smartphones, as well as a full line of OEM devices.
“Archos has also developed a branch of Connected Devices with Smart Home Eco-System. Archos’s Smart home solution is focused around an Android tablet as a centre of the eco-system.
He said that a miniaturized smart home connected objects use Bluetooth Smart Technology to communicate with the tablet, which then sends the relevant information to your mobile device via the dedicated Archos smart home application.
On his part, Ademola Olukotun, country manager, Archos, reiterated that after years of successful consolidation of its presence in Europe, Archos is now launching its brand in several countries in Africa and Middle East and Africa.
Olukotun identified Nigeria as a continuation of the Company’s Africa expansion project and coming into the country has given them an exciting challenge.
He said they are poised and determined to present to Nigeria Archos Tablets, smartphones and connected objects, at affordable prices, yet with world class quality and aesthetics.
The Country Manager, who has worked with Visafone, Airtel, Etisalat and Solo Phones in the past, recognized that Nigeria is adjudged the best economy in Africa which simply means that it is a very viable economy with open ended emerging opportunities especially in the area of telecommunications.
“A mix of qualitative and expanding infrastructure as well as tremendous growth makes Nigeria very appealing and cornerstone to our strategy. Most of all we believe we have the right set of products to carve out a niche in the Nigeria market.
“Archos has come to the Nigerian market, humble and passionate about its produce and we intend to replicate the recipe that have made us successful in Europe, leverage on our years of innovation and expertise on Google platform to launch product offering a good feature sold at an affordable price and with undeniable quality and sense of design.
“We are also a multi-category brand offering disruptive product equations in tablet, phone and connected markets. Archos never believed in one size fits all solutions even if we try to stay as agonistic as possible,” he said.
Olukotun said that Archos arrived the market with a brand offering on phone and tablets covering entry and high-end products, adding that they have entered into partnership with Airtel and Etisalat to give its devices users’ exceptional data usage.
Also, Archos has signed agreement with a known brand and experienced phone repairs to give the users additional after sells experience.
“From a product portfolio standpoint, we intend to listen to the Nigerian market and adapt our offering to feature sets, footprints, colours, and designs requested by Nigerians,” the Country Manager noted.
He said they also intend to develop the brand with local efforts, first, Archos is partnering with Redington, a local distribution company with proven records of success, in launching new customer electronic brands.
“Second, Archos will provide local customer service to guarantee the highest level of quality. Lastly, Archos has hired a local team to manage local duty to day-to-day operations and promote the brand”.
He said that the Company is in the Country to stay and to be part of the system in the development of the economy.
Tech giants Google and Meta have called on the Australian government to delay a proposed bill that would ban children under 16 from accessing most social media platforms.
The companies argue that more time is needed to assess the bill’s impact and await results from an age-verification trial.
Prime Minister Anthony Albanese’s government aims to pass the legislation—one of the strictest globally on children’s social media use—by Thursday, the final day of the parliamentary year. Introduced last week, the bill was open for public submissions for just one day, drawing criticism for its expedited timeline.
The proposed law would require social media companies, rather than parents or children, to enforce age-verification measures, potentially using biometrics or government-issued identification. Companies found in breach could face fines of up to A$49.5 million ($32 million).
Meta criticised the bill as “inconsistent and ineffective” without clear results from the age-verification trial. Google echoed the sentiment, urging for a measured approach to ensure Australians understand the implications of the legislation.
TikTok raised “significant concerns” over the lack of consultation with experts, social media platforms, mental health organisations, and young people. “Novel policies must be drafted thoroughly to ensure their success,” the company stated.
Elon Musk’s X also opposed the bill, arguing it could infringe on children’s human rights, including their freedom of expression and access to information. Musk, a vocal advocate for free speech, accused the government of using the bill as a backdoor to control internet access.
The opposition Liberal Party has signalled support for the bill, while some independent lawmakers have criticised the government for rushing its passage. A Senate committee report on the bill is expected on Tuesday.
If passed, the bill will place Australia at the forefront of regulating children’s online activity, but its swift progression and potential implications have sparked a heated debate over privacy, freedom, and the role of government in digital spaces.
TECNO SPARK 30 city tour made a memorable stop at Ikeja City Mall on November 15th, bringing with it an infectious energy that electrified the entire city.
As the event unfolded, it was clear that this was more than just a product showcase – it was an immersive experience designed to thrill and delight.
The day’s festivities kicked off with the iconic TECNO SPARK 30 transformer bus, painted in bold red and blue hues, rolling into action.
The bus served as the hub for a games grotto, where fans immersed themselves in thrilling digital games and adventures.
Outside, the excitement spilled over, with attendees engaging in friendly competitions of Jenga, Monopoly, Ludo, and chess.
These games sparked laughter, playful banter, and a sense of camaraderie among strangers.
As the games heated up, so did the rewards. Purchasers of the TECNO SPARK 30 Pro enjoyed a N20,000 discount and a chance to win up to 100% cashback by participating in the games.
The atmosphere was electric, with cheers of victory, enthusiastic applause, and celebratory high-fives.
The excitement reached a fever pitch with the arrival of tech and lifestyle creator Kagan, accompanied by Big Brother Naija Season 9 stars Victoria and Ruthee.
The trio dove into the action, competing in games and claiming victory. They were awarded TECNO-branded gift items, earning cheers and applause from the thrilled crowd.
The event was an unforgettable experience, leaving a lasting impression on all who attended.
During peak shopping days, this threat intensifies.
Here’s what happens: with the surge in online deals, more employees may be shopping from their work computers, feeling that Cyber Monday is a legitimate time to do so.
This increases the risk of them clicking more freely and potentially exposing the organization to malicious links or phishing attacks.
To keep your organization safe, encourage your team to follow these simple tips:
• Don’t click deals in email that look too good to be true or are from businesses you don’t have accounts from – these could be phishing emails hoping to bait you into clicking links to bogus, malicious web sites.
This season, small steps can make a big difference in protecting against cyber threats.
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