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Archos Brand Makes Triumphant Entry to Nigeria

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‎(L-r): Manoj Rajasekhran, head of Sales, Rajesh Sudhakaran, country manager, both from Let Me Distribute, Ademola‎ Olukotun, country manager, Nigeria(Archos), Frederick Balay, managing director, Archos, Ganesh Venugopal,global business development manager, Let Me Distribute, during the launch of Archos in Nigeria on Friday.
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Archos Soicete Anonymes Plc, a French multi-national electronics company, has launched its brand presence in Nigeria, promising phone lovers new experiences in smartphone, tablet and connected gadgets usage.

Archos was established in 1988 by Henri Crohas and the company’s slogan has been updated from “Think Smaller” to “On The Go” and the current “Entertainment your way”.

It has developed a variety of products, including digital audio players, portable video players (PVP), digital video recorders, a personal digital assistant, netbooks, more recently tablet computers using Google Android and Microsoft Windows (tablet PCs).

Speaking at the Brand’s launch in Nigeria held in Lagos on Friday, Mr. Fredrick Balay, managing director of Archos, said Archos has been successful in different markets is operates like Europe and it is the fastest growing original equipment manufacturer in the world.

Balay said, although, Archos delayed its entrance to Nigeria, but it was strategic as it had wanted to ensure the necessary procedure including right products and services, are packaged to fit the environment.

He said, Archos is in Nigeria to replicate its achievements in Europe as one of the biggest phone brands that takes passion in meeting everybody’s telecoms and device needs.

“Archos is the pioneer in the Android operating system space with the first ever Android Tablets, has now combined its technical know-how with its creativity to provide a complete range of innovative smartphones and Tablets.

“The brand has repeatedly revolutionized the market for consumer electronics since 1988. Archos has a strategic technical close relationships with operating system partner (Google certified), all Archos’ Android smartphone have a complete access to Google Play store and Windows Storetm. Today, Archos offers its own line of Android, Tablets and Smartphones, as well as a full line of OEM devices.

“Archos has also developed a branch of Connected Devices with Smart Home Eco-System. Archos’s Smart home solution is focused around an Android tablet as a centre of the eco-system.

He said that a miniaturized smart home connected objects use Bluetooth Smart Technology to communicate with the tablet, which then sends the relevant information to your mobile device via the dedicated Archos smart home application.

On his part, Ademola Olukotun, country manager, Archos, reiterated that after years of successful consolidation of its presence in Europe, Archos is now launching its brand in several countries in Africa and Middle East and Africa.

Olukotun identified Nigeria as a continuation of the Company’s Africa expansion project and coming into the country has given them an exciting challenge.

He said they are poised and determined to present to Nigeria Archos Tablets, smartphones and connected objects, at affordable prices, yet with world class quality and aesthetics.

The Country Manager, who has worked with Visafone, Airtel, Etisalat and Solo Phones in the past, recognized that Nigeria is adjudged the best economy in Africa which simply means that it is a very viable economy with open ended emerging opportunities especially in the area of telecommunications.

“A mix of qualitative and expanding infrastructure as well as tremendous growth makes Nigeria very appealing and cornerstone to our strategy. Most of all we believe we have the right set of products to carve out a niche in the Nigeria market.

“Archos has come to the Nigerian market, humble and passionate about its produce and we intend to replicate the recipe that have made us successful in Europe, leverage on our years of innovation and expertise on Google platform to launch product offering a good feature sold at an affordable price and with undeniable quality and sense of design.

“We are also a multi-category brand offering disruptive product equations in tablet, phone and connected markets. Archos never believed in one size fits all solutions even if we try to stay as agonistic as possible,” he said.

Olukotun said that Archos arrived the market with a brand offering on phone and tablets covering entry and high-end products, adding that they have entered into partnership with Airtel and Etisalat to give its devices users’ exceptional data usage.

Also, Archos has signed agreement with a known brand and experienced phone repairs to give the users additional after sells experience.

“From a product portfolio standpoint, we intend to listen to the Nigerian market and adapt our offering to feature sets, footprints, colours, and designs requested by Nigerians,” the Country Manager noted.

He said they also intend to develop the brand with local efforts, first, Archos is partnering with Redington, a local distribution company with proven records of success, in launching new customer electronic brands.

“Second, Archos will provide local customer service to guarantee the highest level of quality. Lastly, Archos has hired a local team to manage local duty to day-to-day operations and promote the brand”.

He said that the Company is in the Country to stay and to be part of the system in the development of the economy.

 


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How Starlink Took over Africa’s Largest Internet Market

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Elon Musk, owner of Starlink
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Starlink has become a major internet service provider in Nigeria, driven by its reliable, high-speed access.

How Starlink Took over Africa’s Largest Internet Market

Its success has led to local internet service providers losing subscribers and raising concerns about unfair competition, according to restofworld.org, which reports global tech stories.

Critical institutions have avoided using Starlink’s network because of national security concerns.

In the sprawling electronic market of Lagos’ Computer Village, an item is flying off the shelves: the Starlink kit.

These satellite dishes, with their distinctive white faces and plug-and-play simplicity, represent more than just easy internet availability in Nigeria. They symbolize a technological coup in Africa’s most populous nation, where terrestrial broadband or wireless options are unreliable or inaccessible.

“I have about 20 pieces in the store, but I’m sure they will go before today ends or at the latest tomorrow morning,” Quadri AbdulFatai, a local electronics vendor who claims to have sold more than a thousand units in just 13 months, told Rest of World. “Starlink is very hot now.”

In January 2023, Nigeria became the first African market that Starlink entered.

Two years later, it now ranks second among internet service providers, which are classified separately from large telecom players by the Nigerian authorities.

With over 65,500 users at the end of the third quarter last year, Starlink is second only to 16-year-old Lagos-based ISP Spectranet, according to data from the Nigerian Communications Commission (NCC), the country’s telecom regulator.

At current growth rates, analysts predict Starlink will become Nigeria’s top internet service provider by mid-2026.

The secret to Starlink’s meteoric rise lies in a simple market reality: Nigerians are desperate for reliable, high-speed internet, which local providers have consistently failed to deliver, according to Temidayo Oniosun, managing director at Space in Africa, a market intelligence company focusing on the continent’s space and satellite industry.

Telecom companies and traditional ISPs in Nigeria suffer from frequent outages, sluggish speeds, and spotty coverage, especially in rural areas where terrestrial infrastructure is limited or nonexistent.

“Nigerians want high-speed and reliable internet, and Starlink’s technology offers that better than anyone else,” Oniosun told Rest of World.

“That’s why it is growing at an incredible speed. While the services aren’t the cheapest, launching with different pricing in different African markets shows that Starlink understands the markets.”

Starlink has made investments in building infrastructure in Nigeria. It has built a base station in Lagos and plans to add facilities in neighboring Abeokuta and Port Harcourt, Nigeria’s oil hub.

These stations will enable the company to beam low-latency internet directly to its rapidly growing user base throughout the country. Low latency is the ability of a network to respond with minimal delay.

Starlink’s success has unsettled competitors. When the company increased subscription prices last October, local operators cried foul, accusing regulator NCC of applying double standards by ignoring their requests for tariff reviews.

The regulator eventually granted local providers a 50% tariff increase in January, but customer perception had been damaged.

The regulator has fostered a fair and enabling environment that empowers all licensed operators, including Starlink, “to compete, innovate, and grow in response to market needs,” an NCC spokesperson told Rest of World.

The regulator has fostered a fair and enabling environment that empowers all licensed operators, including Starlink, “to compete, innovate, and grow in response to market needs,” an NCC spokesperson told Rest of World.

The regulator has licensed over 27 satellite-based communications services providers and issued over 90 landing rights to space segment operators, which include established providers like Eutelsat, SES, Viasat, and YahClick.

“In recent times, the commission has observed growing interest from both established global players and new entrants (especially those providing emerging satellite services) seeking to enter the Nigerian market,” the spokesperson said.

“This level of engagement reflects growing investor confidence in Nigeria’s digital economy and the enabling environment provided by the commission.”

Nigeria has 241 licensed ISPs, of which only 124 had active users as of the third quarter of 2024, collectively serving more than 300,000 subscribers, according to NCC data.

Starlink’s arrival has been nothing short of catastrophic for incumbents. Market leader Spectranet lost 8,428 subscribers between the last quarter of 2023 and the third quarter of 2024, while Tizeti lost about 700 in the same period.

While the losses appear modest, they are significant in the context of the small size of the market served by Nigeria’s ISPs.

The internet landscape is more dominated by mobile network operators MTN, Airtel, Globacom, and 9mobile, which collectively serve 132.4 million subscribers, providing both internet access as well as traditional phone services.

The playing field is fundamentally uneven, said Temitope Osunrinde, chief marketing officer at Tizeti.

The challenges for local operators include buying spectrum and building local capacity, hiring talent, and paying multiple taxes. If digging for fiber, they have to contend with multiple local government right-of-way permits and also area goons.

“You can’t compare Starlink with local companies because they don’t have to set up local capacity, nor hire and set up an office,” Osunrinde told Rest of World.

Gbenga Adebayo, chairman of the Association of Licensed Telecommunications Operators of Nigeria (ALTON), believes Starlink’s success reflects not a failure of local providers but “a challenging operating environment, which includes issues such as multiple taxes, multiple regulations, high right-of-way charges, infrastructure vandalism, and the rising cost of foreign exchange.”

Yet for ordinary Nigerians, these industry complaints hold little water compared with the tangible benefits of reliable connectivity. “For me, it was less speed and more concern about constant internet blackouts during meetings,” Olumide Lewis, a Lagos-based tech worker who recently installed Starlink, told Rest of World. “Since we bought our Starlink, we have had some peace of mind. We don’t spend our time thinking about the bad internet again because everything just works.”


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MTN Champs Lagos Continental Relays: A Celebration of Sportsmanship and Fun

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MTN Champs Season 3 Lagos Continental Relays concluded on April 12, 2025, with a vibrant closing ceremony at the Yabatech Sports Complex.

This event marked a historic moment in Nigerian athletics, featuring the debut of the Olympics-approved mixed relays and showcasing exceptional talent across various track and field events.

The final day was a blend of intense competition and entertainment, drawing families, friends, and MTN Nigeria staff to the stands. Guests enjoyed music, games, and the much-anticipated MTN Staff Relays, where teams from different departments competed for medals and bragging rights. The Innovators emerged victorious, clinching gold in both male and female categories.

MTN executives also joined the fun, participating in 50m sprints and emphasizing the importance of physical activity. Chief Human Resources Officer, Esther Akinnukawe, highlighted the company’s Go M.A.D (Make A Difference) campaign, encouraging individuals to stay active and impactful in their fields.

The Lagos Continental Relays attracted over 2,500 entries from 155 schools, with participants competing in four age categories: Cadet (U-14), Youth (U-17), Junior (U-20), and Senior. The event not only celebrated athletic excellence but also reinforced MTN’s commitment to nurturing future Olympians and building a legacy of sports development in Nigeria.

Season 3 of MTN Champs continues with the grand finale scheduled to take place in Uyo at the Godswill Akpabio Stadium from April 30 to May 3.


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MTN, Meta Partner to Enhance Voice and Video Calling Quality

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MTN Group, Africa’s leading telecommunications provider, has joined forces with Meta to improve the quality and reliability of voice and video calls on real-time calling applications such as WhatsApp across 12 MTN markets.

The collaboration, which began at the Mobile World Congress (MWC) 2024, focuses on optimizing application-aware networks and network-aware applications to deliver a seamless and high-quality user experience. By leveraging data analytics and conducting comprehensive testing, MTN and Meta have successfully developed solutions that enhance the interaction between mobile networks and real-time calling applications.

Nigeria, MTN’s largest market, was the first to implement these enhancements. Early results indicate a remarkable 50% improvement in key performance indicators (KPIs), significantly enhancing the user experience for MTN Nigeria mobile users.

“This implementation further demonstrates our commitment to enhancing our customers’ digital experience.

“We’re pleased with the remarkable improvement in our real-time communication services, reflecting our commitment to innovative customer solutions,” said Yahaya Ibrahim, Chief Technology Officer (CTO) at MTN Nigeria.

Diego Marí, Head of Network Ecosystems Engineering at Meta, added, “The collaboration allows us to deploy advanced solutions for an unparalleled real-time experience in Nigeria and showcases our dedication to elevating service quality and improving user experience, while striving for continued efficiency in traffic delivery.”

The partnership underscores MTN and Meta’s shared vision of delivering cutting-edge solutions to enhance digital communication across Africa.


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