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BHM Wins SABRE Awards for MTN Public Offer and Strategic Stakeholder Engagement

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BlackHouse Media (BHM), International public relations consultancy, has emerged winner at the 2022 Africa SABRE Awards for MTN campaigns in the measurement and evaluation and stakeholder engagement categories.

The awards will be presented at the Africa SABRE award ceremony on May 25, 2022, as part of the 2022 African Public Relations Conference.

The SABRE Awards is an annual international competition that recognises outstanding work in the public relations industry across Europe, the Middle East and Africa. The awards programme recognises superior achievement in branding, reputation and engagement and honours the work of communications professionals across EMEA.

The wins are in recognition of MTN Nigeria’s stellar Stakeholder Engagement and Superior Achievement in Measurement and Evaluation for its public offer of ordinary shares to retail investors in December 2021. The two projects, helmed by BHM represented a period of ensured improved government relations and financial growth for the company.

MTN Nigeria’s retail offer to sell up to 575 million of the company’s shares was the first in Nigeria to be delivered via a digital platform, Primary Offer. By leveraging technology, the company aimed to facilitate the maximum possible participation by Nigerian investors. Upon announcement of the results of the public offer, it was revealed that there was an oversubscription of the shares by 139.47%, which led to the activation of the approved 15% greenshoe of an additional 86.25 million MTN Nigeria shares. As a result, a total of 661.25 million MTN Nigeria shares were allotted, comprising the 575 million Offer shares and the 86.25 million greenshoe. In addition, 76% of successful applicants from the digital platform are women while 85% are youths under the age of 40.

Speaking on behalf of the company, Chief Corporate Services Officer, MTN Nigeria, Tobechukwu Okigbo, said, “BHM’s recognition at the SABRE awards this year is a delight to us. The awards reinforce BHM & MTN’s commitment to best practice in communications and corporate affairs.”

“BHM won the awards based on campaigns they ran for MTN. It is a testament to our commitment to championing digital inclusion as a strategic driver for social and economic development in Nigeria.

“We will continue to work with our partners to create innovative solutions that accelerate our strategic objectives while delivering on our vision of leading the delivery of a bold new digital world in our markets and communities,” he concluded.

The award makes MTN Nigeria the only Nigerian telecommunications company nominated at the 2022 SABRE EMEA Awards, receiving two nominations in the Capital Markets Communications and the Crisis Communications categories.

This year, the SABRE awards attracted more than 5,000 entries of public relations and marketing campaigns from across the globe and were judged by a panel of senior industry experts including Allan Kamau of Weber Shandwick, Bidemi Zakariyau of LSF PR, Carol Warui of Ogilvy Africa, Israel Opayemi of Chain Reactions Nigeria and Karena Crerar of Edelman South Africa, amongst others for Africa and Emily Gosen of Ketchum, Georgina Wolfson of Samsung, Ioana Gorganeanu of Mastercard, and Linnéa Rinäs of Amazon amongst others for the EMEA region.

Speaking on the nominations, Paul Holmes, chair of the SABRE jury, said: “It is fair to say that we have never seen so much good work from so many firms, including international agencies with growing African operations, and indigenous firms from multiple markets.”

“What we have seen over the past few years in Africa is the investment of large multinationals in the continent, but also a wave of African entrepreneurship that has seen local firms across the continent producing high-quality creative and driving impressive media coverage and social engagement for their clients,” he added.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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NCC Bars Ex-Officials from Joining Telecom Firms for 5 Years

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Nigerian Communications Commission (NCC) has introduced strict corporate governance rules that will bar its top officials from taking up roles in telecom companies they regulate until five years after leaving office.

NCC Bars Ex-Officials from Joining Telecom Firms for 5 Years

Under the new Corporate Governance Guidelines for the Communications Industry, the Chairman, Executive Vice-Chairman, and Board Commissioners, both executive and non-executive, are barred from being appointed to any position in a licensed telecom company until five years after their exit from the Commission.

Similarly, Directors of Departments at the NCC face a three-year cooling-off period before they can take jobs with any licensee under the Commission’s supervision.

The move, announced on August 11, 2025, seeks to enhance transparency, accountability, and ethical standards in Nigeria’s fast-growing telecommunications industry.

Departmental directors face a three-year cooling-off period before joining any licensee under the agency’s oversight.

This policy aims to prevent conflicts of interest and ensure impartial regulation.

By creating a clear separation between regulators and the industry, the NCC hopes to curb undue influence and maintain public trust.

]The guidelines reflect a global trend in regulatory bodies enforcing cooling-off periods.

Similar measures exist in industries like finance and energy to safeguard against regulatory capture.

For Nigeria’s telecom sector, this is a significant step toward aligning with international best practices.

The NCC’s new framework also targets telecom operators’ internal governance.

Board chairmen or vice-chairmen are barred from holding executive powers or serving as MD/CEO of a licensee.

Former board chairmen and non-executive directors must wait five years before assuming executive roles in the same company or its affiliates.

Additionally, no more than two family members can serve on a licensee’s board simultaneously.

These measures aim to promote balanced board structures and reduce nepotism.

Dr Aminu Maida, executive vice-chairman, NCC, emphasised the importance of these reforms.

“Corporate governance is no longer a soft requirement. It is now a strategic imperative,” he said during the guidelines’ launch in Lagos.

Maida highlighted that robust governance correlates with better business performance, citing an NCC internal review. Companies with strong governance frameworks consistently outperform peers in service delivery, financial management, and regulatory compliance.

Nigeria’s telecom sector is a cornerstone of its digital economy. With over 222 million active mobile subscriptions as of Q1 2025, the industry supports critical sectors like finance, healthcare, and education.

However, challenges like cybersecurity threats, energy shocks, and rising consumer demands have exposed governance weaknesses. The NCC’s new rules aim to address these by fostering transparency, accountability, and innovation.

The guidelines apply to all communications companies holding individual licences and paying Annual Operating Levies (AOL) under the AOL Regulations 2022.

The NCC has indicated flexibility in applying the rules across different licence categories, with phased compliance measures to be communicated in writing. While the rules may cause short-term disruptions for operators, the NCC insists that long-term benefits, like improved service quality and market trust, will outweigh these challenges.

 


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Airtel, Vodacom sign Network Infrastructure Agreement to Drive Digital Inclusion

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Airtel Africa and Vodacom Group have announced a strategic infrastructure sharing agreement in key markets including Mozambique, Tanzania and the Democratic Republic of Congo (DRC), subject to regulatory approvals in the various countries.

The agreement marks a transformative milestone in promoting digital inclusion and expanding access to reliable connectivity across Africa.

The initial partnership focuses on sharing fibre networks and tower infrastructure, to accelerate the roll-out of digital services in these markets, increasing connectivity for customers while reducing operators’ infrastructure costs and improving speed to market.

By leveraging existing infrastructure, the collaboration aims to deliver improved connectivity, faster internet speeds, and more reliable services. This will not only enhance customer experience but also assist with providing access to digital services for a broader population, particularly those in underserved areas, helping to bridge the digital divide in Africa.

Vodacom Group’s chief executive officer Shameel Joosub said: “Providing connectivity to empower people is at the core of our strategy. Our partnership with Airtel Africa is a proactive step forward in creating a sustainable, inclusive, and connected digital future for the continent.

Through infrastructure sharing, we can provide cost-effective services to more people, more rapidly, ensuring that no one is left behind in the digital age. As we fulfil our ambition to connect 260 million customers by 2030, the need for scalable and cost-efficient network solutions becomes increasingly significant.

This partnership provides us with the opportunity to narrow the digital divide, empowering more individuals and communities through digitalisation across the continent. It is aligned with our purpose to connect for a better future,” concludes Joosub.

Airtel Africa’s chief executive officer Sunil Taldar said: “This partnership is aligned with our unwavering commitment to delighting our customers by always making our network available to them even in the remotest locations.

“Working with Vodacom, we will open greater access to digital and financial opportunities which will transform the lives of our customers while complying with all regulatory requirements.

“Even as competitors, it has become a business imperative for us to collaborate in the provision of critical infrastructure required to build resilient network with strong capacity to support the emerging digital technologies as well as the growing need for data-enabled products and services.

“Accelerating the deployment of fibre connectivity is a key enabler in the acceleration of 4G and 5G technologies in Africa to deliver the high-speed, low-latency, and reliable connections needed for modern digital applications.

“This partnership allows for further opportunities for both operators to enhance network performance, extend coverage, and increase mobile, fixed, and financial services leveraging a broader footprint on the continent.”


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Truecaller Crosses 100m Users in MEA Region

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Truecaller, a global caller ID and spam prevention platform, has reached 100 million active users in the Middle East and Africa (MEA) region, representing a 19% year-over-year increase.

According to the platform, the region’s main markets include Egypt, Nigeria, South Africa, Kenya, Algeria, Ghana, and Jordan.

Truecaller is routinely utilised on 20% to 45% of connected cellphones in these areas, including Android and iOS devices, according to the business.

The app has gained traction across the African continent with its concept of resolving communication issues for individuals and businesses by blocking unsolicited calls.

It has also collaborated with local businesses, forming major partnerships including a recent cooperation with Telecom Egypt to change consumer communication and experience by providing safe, customised, and seamless calling experiences.

Truecaller’s CEO, Rishit Jhunjhunwala, stated that the service has grown organically in markets such as MEA and India due to the mobile first environment, which uses a user’s mobile number as the primary identifier of calls. He under-lined that the MEA market provides a growth-enabling environment.

“We’re continuing to strengthen our organisation and our partnerships in the region, because we believe that the MEA is poised for significant growth for many years ahead,” said Jhunjhunwala.


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