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Dearth of Digital Skills Among Communication Graduates Worries Experts

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Communication scholars and media industry experts have called for change in the mass communication curriculum to adequately equip communication graduates with knowledge and skills critical for functioning in the contemporary media workspace and for driving national development.

The call was made at the inauguration of executives and lecture of the Association of Communication Scholars and Professionals of Nigeria (ACSPN) Enugu State Chapter, with the topic, “Marketing Communication in the Digital Media Age: Need to Review, Reload and Rejig our Educational Curriculum for National Development,” according to a press release signed by Dr. Chukwudi Anyianuka, Secretary, ACSPN Enugu State Chapter.

Professor Stella Okunna, Member, ACSPN Board of Trustees and Deputy Vice Chancellor, Paul University, Awka, chaired the inauguration.

She expressed joy and satisfaction with the activities of the Chapter since it joined the national ACSPN train, and charged members to remain focused on implementing the vision and mission of the association.

Delivering the lecture, Mr. Ike Ezugwu, a veteran advertising practitioner and Managing Director, Hillheights Media Solutions Limited, stressed that the business of advertising and public relations is rapidly migrating from the industrial to digital media platforms, as target audiences are now netizens that rarely patronize hardcopy publications.

“This has necessitated the acquisition of digital media skills, requiring an immediate review of the educational curriculum and proper funding of communication education, to ensure that skills of mass communication graduates are honed along this line,” he said.

Mr. Uche Anichukwu, senior special assistant, Media Relations to Enugu State Governor and a guest at the event, acknowledged the paucity in education funding in Nigeria, stating that it justifies Enugu State’s decision to spend 30% of the 2024 budget on education.

According to him, “Governor Peter Mbah should be commended for this bold unprecedented initiative. It demonstrates government’s intent to equip schools, improve the teaching and learning environment and enable the training and retraining of teachers to impart the right knowledge and skills on students, including that of our communication students.”

In his remark, Mr. Okey Odogwu, Managing Director, Dream 92.5 FM, Enugu, noted that the broadcasting sector was facing a crisis due to the rise of digital journalism, which has resulted in the massive layoff of staff in the industry.

In his words:“We are struggling in the broadcast media and no longer make money. We no longer get jingles because of the bad economy. Firms are also struggling and now placing their advertisements mainly on social media.”

Other guests who spoke at the programme were, Dr. Hilary Ozoh, Communication Specialist at UNICEF, who commended the association and urged it to fulfill its mandate of maintaining a synergy between communication scholarship and practice, and Dr. Reuben Onyishi, Senior Special Assistant, New Media to Enugu State Governor, who observed that digital media journalism had been populated by charlatans, and advised practitioners to take their communication skills seriously and maintain ethical standards when deploying digital media tools for content creation.

The highlight of the event was the inauguration, oath taking and pledge of allegiance of the newly elected eight-member strong executives, administered by Barr. Chizoba Agbo, Public Relations Officer, African Women Lawyers Association, Enugu State.

The newly inaugurated executives who will drive the growth of the Chapter in its embryonic years are: Professor Linus Ogbuoshi – Chairman, Dr. Ferdinand Obasi – Vice Chairman, Dr. Chukwudi Anyianuka – Secretary, Dr. Helen Nwachukwu – Assistant Secretary, Dr. Samuel Ezema – Treasurer, Dr. Elijah Efetebor – Financial Secretary, Barr. Casey Aniugbo – PRO and Mrs. Adaeze Akubuilo – Welfare Officer.

Professor Ogbuoshi, in his speech promised to work with his team and members of the chapter, and partner with the State Government and UNICEF to design and implement programmes that would bridge existing communication gaps critical in driving national development.

Several communication scholars and practitioners attended the inauguration.

Among whom were, Dr. Odogwu Emeka Odugwu, Chairman Nigerian Union of Journalists, Anambra State Chapter, Mr. Magnus Eze, Southeast Bureau Chief, Sun Newspaper, Mrs. Maureen Atuonwu, Southeast Zonal Director, News Agency of Nigeria and erstwhile Chairperson Nigerian Association of Women Journalists, Enugu, and Mr. Jude Ossai, of the Daily News Nigeria.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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NCC, CBN to Resolve Telecoms, Banks’ USSD Debt Issue

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Nigerian Communications Commission (NCC) is in talks with the Central Bank of Nigeria (CBN) over the Unstructured Supplementary Service Data (USSD) debt totalling N250 billion between the telecom operators and the commercial banks in the country.

NCC, CBN to Resolve Telecoms, Banks’ USSD Debt Issue

USSD, known as quick or feature codes, is a global system for mobile communications (GSM) protocol used to send text messages and initiate financial transactions such as cash transfers, balance inquiries, payments for services and others.

However, the USSD platform, which is widely relied upon by millions of Nigerians for quick and efficient mobile transactions, has become a point of disagreement between the banks and telecom operators.

The crisis dates back to 2019 when telcos proposed charging N4.50 per 20 seconds of USSD usage in order to cover operational costs after years of providing the service for free.

But the banks kicked against this, saying a 450% increase in transaction costs will significantly grow the debt and strain relations between the two vital industries.

However, Dr Ikechukwu Adinde, director of Consumer Affairs Bureau, NCC, who disclosed this move, said commission was hopeful the issue would soon be settled.

According to him, “The NCC remains committed to ensuring that the interests of all stakeholders—consumers, telcos, and banks—are protected.”

He insisted that a resolution is critical to maintaining the seamless operation of mobile financial services that millions of Nigerians depend on daily.

Adinde, who also said plans are on to introduce reforms at enhancing tariff transparency in the telecommunications industry, believed the new move between the NCC and the CBN would put the debt issue finally to rest.

On transparency and responsibility policy, Adinde said the changes, set to roll out in the coming months, will require telecom operators to provide consumers with clear, easily accessible tables outlining tariff plans, billing rates, and the terms and conditions associated with their services.

Indeed, Karl Toriola, chief executive officer (CEO) of MTN Nigeria, had said in October that banks might be disconnected from the USSD platform due to debt arising from the use of the quick codes by their customers.

Toriola had said mobile network operators (MNOs) might, subject to regulatory approval, suspend use of the service on the network for banking operations, as the debt had continued to pile up and was becoming unsustainable to the operators.

Also, Gbolahan Awonuga, executive secretary of the Association of Licensed Telecommunication Operators of Nigeria (ALTON), said in October that the debt between telecoms operators and commercial had hit N250billion.

Earlier, the telcos had lamented that they could no longer provide the services free, proposing a cut of N4.50k per 20 seconds from the charges paid by customers to the banks.

But the banks kicked against this, adding that it would raise costs by 450 percent.

 

Credit: Daily Post

 

 


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9mobile CEO Highlights Key Solutions for Securing Electronic Money Transfers in Africa

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Obafemi Banigbe, CEO of 9mobile, recently shared his expertise at the Alliance for Innovative Regulation (AIR) virtual conference, tackling the pressing issue of digital payment fraud in West Africa.

His insightful perspectives offered valuable insights into combating identity theft, a major threat to electronic money transfer security across the African continent.

Speaking as a panellist in a session moderated by Nick Cook, Chief Innovation Officer at AIR, Banigbe outlined how telcos play a pivotal role in protecting financial transactions.

“Fraud is fundamentally a human challenge, not just a technological one,” he remarked, emphasising that identity theft remains central to electronic money transfer fraud and requires a community-driven, human-centred approach.

He emphasized the critical role of telecommunications companies as guardians of security in the financial ecosystem. He outlined the proactive measures 9mobile and other telcos are taking to fortify financial systems, focusing on several key areas.

Banigbe highlighted the integration of Know Your Customer (KYC) systems, which leverage collaborations with national ID databases, banking records, and mobile number registries to enhance customer verification.

He also stressed the importance of robust security tools, including SIM registration, Biometric authentication (fingerprint and facial recognition) and One-Time Password (OTP)-based authentication. These measures he said collectively strengthen verification processes, ensuring a more secure financial ecosystem.

Banigbe reiterated the importance of partnerships between financial institutions and payment platforms. These collaborations enable the secure sharing of intelligence, ensuring compliance with data protection laws.

This, in turn, facilitates the detection of suspicious activities while maintaining privacy. He also highlighted the need to address delays in fraud tracking. To achieve this, he advocated for the deployment of real-time blacklisting mechanisms. This would enable swift action on reported incidents, preventing fraudsters from exploiting time gaps.

While highlighting the need for industry-wide collaboration, Banigbe pointed to the cost-effectiveness of shared investments in advanced security architecture. “No single organisation can tackle this alone. A united effort among telcos, financial institutions, and regulators is key to safeguarding our financial systems,” he asserted.

The panel discussion, which featured other notable speakers, including Ikenna Ndugbu (Moniepoint), Sheila Senfuma (Consumers International), and Modupe Ladipo (Prosperar Consulting), explored diverse aspects of combating digital payment fraud.

They discussed the role of robust compliance frameworks and transaction monitoring tools; addressed accessibility challenges for vulnerable populations, including people with disabilities like visual impairment that disallows them from baseline financial literacy; highlighted the specific vulnerabilities faced by women in informal financial systems and advocated for culturally sensitive financial inclusion strategies.

Banigbe further remarked on the need for proper access control within organisations to combat possible internal staff collusion with external fraudsters to make security systems more vulnerable.

“Regulating access will help prevent fraudulent activities within organisations,” he said, pointing to the need for stronger internal controls to safeguard sensitive processes.

He spotlighted the crucial role of telcos in creating a secure and inclusive digital financial ecosystem. Collaboration, Banigbe stressed, is essential to achieving lasting results in the fight against fraud.

“It is an ecosystem, and there should be a joint effort to enlighten the public on digital payment fraud and advocate for victims of fraud,” he concluded, calling for unified action among telcos, financial institutions, and regulators.

With over 100 participants attending the conference, the collective commitment to combat digital payment fraud is evident. Discussions continue to focus on leveraging technology, driving public awareness, and strengthening collaborative frameworks to address the pervasive threat of identity theft.


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Prof. Adewale Obadare Shares Key Insights on Breaking into Cybersecurity

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Professor Adewale Obadare, a renowned cybersecurity expert and the first Professor of Practice in Cybersecurity in Nigeria, shared his valuable insights on how to break into the cybersecurity industry. With over 58 professional certifications and numerous awards, including the Outstanding Digital Trust Leader Award, Obadare’s expertise is unparalleled.

Dr. Obadare Peter Adewale

Dr. Obadare Peter Adewale

Speaking at FirstBank’s Cybersecurity Career Webinar that was held over the weekend, Prof. Obadare emphasized that cybersecurity is a field with numerous opportunities, including job security, competitive salaries, and global recognition.

However, he noted that many individuals struggle to break into the industry due to a lack of understanding of their strengths and weaknesses.

To succeed in cybersecurity, Obadare advised individuals to identify their cognitive strengths and choose a career path that aligns with their skills.

He emphasized that there are two primary paths in cybersecurity: technical and governance, risk, and compliance (GRC).

Obadare debunked the myth that certifications are unnecessary, stating that they provide a structured way of learning and are essential for building cognitive competence.

He defined cognitive competence as the acquisition of knowledge and theoretical understanding, which is synonymous with knowledge and mastery of concepts and theoretical knowledge.

Obadare shared a personal anecdote to illustrate the importance of cognitive competence. He recalled a situation where a colleague, who was practically skilled but lacked cognitive competence, deleted a critical system file (NTLDR) while backing up a critical system.

Obadare, who had acquired cognitive competence through certification, knew that deleting the file would prevent the system from booting up. He intervened, recovered the file, and restored the system.

He further emphasized that cognitive competence is essential for making informed decisions and taking effective actions in cybersecurity.

He encouraged individuals to acquire certifications, such as CompTIA Security+, to build their cognitive competence and provide a structured way of learning.

In addition to cognitive competence, Obadare highlighted the importance of functional competence, which is the ability to translate theoretical knowledge into practical skills.

He emphasized that individuals need to strike a balance between cognitive and functional competence to succeed in cybersecurity.

While advising prospective Nigerians seeking to take up career in cybersecurity, Obadare advised them to be humble, open-minded, and willing to learn from others.

According to him, “My advice to individuals seeking to break into cybersecurity is to acquire certifications to build cognitive competence. Cultivate behavioral competence by being humble, open-minded, and willing to learn from others. Continuously learn and self-improve, as cybersecurity education and career is a journey, not a destination”.

In conclusion, Obadare’s insights provided a valuable roadmap for individuals seeking to break into the cybersecurity industry. By acquiring certifications, developing practical skills, and cultivating a positive attitude, individuals can set themselves up for success in this rapidly evolving field.


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