Etisalat Sponsors 50 In Capacity Initiative in EasyBusiness Millionaire Hunt

Etisalat Nigeria, fastest growing and most innovative telecommunications company in Nigeria, recently carried out a 5-day capacity building training session for the successful top 50 candidates of the Etisalat EasyBusiness Millionaire Hunt at the Enterprise Development Centre, Pan-Atlantic University, Victoria Island, Lagos.

Speaking on the initiative, Mr. Bidemi Ladipo, head, Business Market Segment, Etisalat Nigeria, explained the reason behind the Etisalat EasyBusiness Millionaire Hunt and why Etisalat remains committed to small and medium enterprise companies:

“The major idea behind the Etisalat EasyBusiness Millionaire Hunt is to inspire small business owners and help them grow. Etisalat is well aware that even though every business starts small, they have the capacity to become big. Now in its fifth year of operations in Nigeria, Etisalat has grown exponentially in the Nigerian market,” he said.

“The Nigerian society is rich with individuals blossoming with impressive business innovations, ideas, and initiatives that will add value to the real sector of the economy. This speaks to the remarkable entrepreneurial landscape of the country. Unfortunately, some of these good ideas lack financial capital,” he explained.

Ladipo also said that Etisalat is determined to see that small and growing businesses with viable business ideas get a chance to blossom and that the capacity building sessions held at the Enterprise Development Centre, Pan-Atlantic University, will go a long way to educate the successful participants on how to grow successful businesses in the Nigerian landscape.

Mrs. Nneka Okekearu, deputy director, Enterprise Development Centre, Pan-Atlantic University lauded Etisalat for spear-heading an initiative that would “grow the Nigerian market and prepare its citizens for a better economic landscape.”

According to Okekearu, “Entrepreneurs are the engine houses of any economy. The top 50 candidates in the Etisalat EasyBusiness Millionaire Hunt are people with great ideas that are ready to come into the Nigerian market with those great ideas. The 5-day training has set these individuals on the path to success in life and business. Therefore, on behalf of the Enterprise Development Centre, Pan-Atlantic University, I applaud Etisalat Nigeria for this initiative and hope that other companies can emulate them.”

The 2013 edition of the Etisalat Easy Business Millionaire Hunt promo will climax on April 9, 2014 when the top ten will be announced at a grand event.

They will win business grants worth N20 million, free mentorship and advisory services from the esteemed Enterprise Development Centre of the Pan Atlantic University as well as office equipment, and smartphones to kick off or grow their businesses.