Telecom
GetGloby Partners with Aleph to Localize Advertising and Marketing Content
GetGloby, an AI & localization startup built by former Googlers to empower businesses to expand into new markets, today announces a partnership with Aleph Group, Inc, an ecosystem of global digital experts and technology-driven solutions that connects thousands of advertisers with billions of consumers worldwide.
GetGloby is an AI-powered platform that leverages JAGA – GetGloby’s proprietary technology which is capable of understanding specific nuances in local markets – to instantly translate ads and marketing assets into more than 100 languages with high-performing results. Founded by former Googlers, Diego Antista & Juan Fusoni, GetGloby empowers brands to expand into new markets and improve the performance of their ads in existing markets, while significantly reducing their costs.
GetGloby created JAGA after identifying that most available translation engines are general purpose, meaning that they translate to a given language but not to match a specific audience terminology. This works for most industries as people tend to understand the translation even though it may not have the most common words used in that location. Word-for-word translations, which are often used by advertisers, can be an expensive and time-intensive activity, and often leads to campaigns that aren’t aligned with local audiences.
Instead, GetGloby’s translation technology generates translations that adapt to the audiences and maintain the tone and intent of the original message, as it takes into consideration the cultural nuances of the location the user is targeting, the brand’s identity (from landing pages and other sources), industry specifics, the platforms compliance requirements (character limits, negative keywords, etc), and many more. This methodology is called Transcreation, a technique that localizes content within a cultural framework. It allows businesses to relate to an audience like a local, incorporating regional customs and dialects without compromising your brand voice. Transcreation is a cultural adaptation.
As part of the partnership, Aleph will leverage GetGloby’s technology – including JAGA – to efficiently and cost-effectively localize its partners’ ads and marketing content to resonate with any given market, region, country, or audience. GetGloby’s technology will work alongside Aleph’s scalable technology platform to enable advertisers to reach segmented audiences and deliver meaningful results. Globally, Aleph supports more than 22,000 advertisers and services more than 45 of the world’s largest platforms.
Diego Antista, GetGloby CEO said “As a company leveraging AI to break down language barriers, we are pleased to partner with a global enabler such as Aleph. We are hopeful this partnership will help us reach more advertisers worldwide and push forward our mission of empowering global commerce for businesses of all sizes, in every corner of the world.”
“We’re pleased to partner with GetGloby and enhance our technology-driven solution for advertisers around the world.” commented Rabin Yaghoubi, Chief Corporate Development Officer at Aleph and added: “Understanding local audiences and adapting accordingly to deliver a relevant campaign at the right time is critical for generating tangible results. This partnership will enable Aleph to offer a more holistic translation to our partners and support their overall growth objectives.”
Telecommunications services disrupted in Kogi State have resumed following a resolution of the dispute between MTN Nigeria and the state government, the Association of Licensed Telecoms Operators of Nigeria (ALTON) has said.
Gbenga Adebayo, chairman of ALTON, told TVC News that the issues that led to the shutdown of telecom masts in the state, primarily affecting MTN, had been addressed, paving the way for service restoration.
TVC News earlier reported that businessmen and women were counting their losses as they suffered the impact of a shut down of telecommunication service in Kogi State
Over the past two weeks, telecoms connectivity had been erratic, with competing brands experiencing glitches, particularly in the Lokoja metropolis.
The State government suspended the operations of some telecom services citing unpaid taxes and fibre-related dues.
The shutdown stemmed from a compliance dispute between MTN and the Kogi State Utility Infrastructure Management and Compliance Agency, which accused the telecom giant of violating operational rules and under-declaring the extent of its optic fibre network coverage in the state.
The protracted Unstructured Supplementary Service Data (USSD) debt misunderstanding between the Deposit Money Banks (DMBs) and telecommunications operators appears to have been resolved.
This was confirmed by the Chief Executive Officer of MTN Nigeria, Karl Toriola, Thursday, March 1, when he appeared on Arise TV to speak on the firm’s first-quarter 2025 result, where the telecommunications company reported over N1 trillion in revenue earnings.
Recall that the USSD debt had been a major issue between the DMBs and telcos and had lasted for about five years.
In the third quarter of 2024, the telcos had threatened to withdraw their service over the lingering debt, which was around N200 billion at the time. This led to the swift intervention of the Central Bank of Nigeria and the Nigerian Communications Commission (NCC), and an agreement was reached on payment.
As of November 2024, the NCC put the debt at N160 billion. However, earlier this year, when it appeared the banks were not forthcoming with payments, the NCC directed the telcos to withdraw the USSD services from debt-owning DMBs, where about 18 banks were listed.
This directive prompted the banks to look inward and start to comply with an earlier circular signed by the CBN and NCC, which articulated the payment patterns for the debt.
Speaking, on Arise TV this morning, May 1, Toriola confirmed that the matter has been fully resolved and that banks have made payments.
“I can confirm that the matter has been fully resolved. We have received payments in full. Special thanks to the CBN, NCC, the banks, and other stakeholders that intervened in the matter,” the MTN CEO stated.
Sterling Bank, Leading commercial bank and Africa’s most agile company has announced the introduction of AlwaysOn by Sterling, a bold new feature on its OneBank platform that will give eligible customers up to ₦1 million extra every month -even when their account balances are running low.
Launched on Workers’ Day 2025, the initiative is part of an ongoing movement to remove structural barriers to financial freedom and empower everyday Nigerians to move boldly, even in uncertain times.
AlwaysOn is a specialised, invitation-only feature for customers who maintain an active OneBank account for a while. It provides an advance to settle bills or make payments without delays, or any of the friction associated with traditional credit systems.
“This is not just about funds,” said Abubakar Suleiman, Chief Executive Officer of Sterling Bank. “It’s about freedom and dignity. It’s about backing our customers with the trust and tools to act boldly when life demands it.”
Suleiman emphasised that the new feature is not a product, it’s a logical shift in how the bank supports its customers.
“We’re building a financial ecosystem designed for momentum -for people with grit, urgency, and dreams too big to wait. If you’ve banked with us, you’ve earned our confidence. Now you’ll have our backing to match,” added Suleiman.
The introduction of AlwaysOn marks the next chapter in Sterling’s growing movement to create a fairer and more responsive financial system. It follows the Zero Transfer Fees initiative in April, which returned an estimated ₦13 billion to Nigerians by eliminating transfer charges across the OneBank platform. It also builds on Sterling’s Free Bus Ride initiative, which helped commuters get home from work for free during a time of intense economic pressure.
Together, these efforts reflect the bank’s bold, people-first approach to customer impact, now made possible by its adoption of SeaBaas, Nigeria’s first indigenous core banking platform.
“We’re not the kind of bank that stands on the sidelines while Nigerians hustle,” said Obinna Ukachukwu, Growth Executive for Retail and Consumer Banking. “We removed the fees that slowed them down. Now we’re giving Nigerians the financial freedom to seize opportunity when it shows up. We’re on the pitch with them.”
Sterling’s actions have sparked widespread public support and national recognition as they have continued to push the boundaries of what corporate citizenship can mean to everyday Nigerians.
Notable icons from various fields have canvassed their support and praised the bank’s stance in redefining financial services, inspiring other institutions to follow suit.
Nigerians are encouraged to apply to join the waitlist for the scheme when it goes live in later this month and ultimately, eligibility for up to N1M extra in relief advances.
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