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How Jumia is Contributing to the Growth of Food Delivery Services in Nigeria

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If one should name an industry that has gained tremendous growth, success, and impact, it is online food delivery. With the increasing advancement in technology, significant mergers from various investors, and the human need for food, the global food delivery market will most likely reach an estimated $215 billion by 2024.

The success of this sector is also very evident in a country like Nigeria, with food being a crucial need for all, especially in the working-class sector in busy cities like Lagos, Abuja, Ibadan, and Port Harcourt.

According to numbers by Worldometer, Nigeria’s rank as the largest populated country in Africa, with over 200 million people, has contributed to the food segment revenue of $33.7 billion. This high revenue can also be attributed to the fast adoption rate of smartphones in the country, which allows customers to access food delivery services via mobile apps.

Africa’s biggest e-commerce platform, Jumia, through its food delivery services has made an indelible mark on the Nigerian food industry since its launch in 2012.

One of the significant ways it does this is through the large number of partnerships with various Nigerian restaurants. This has made it easier for consumers to order food from a restaurant through the Jumia Food app regardless of location. For the vendors, it also gives them a wider range of consumers, which helps them to stay ahead of the competition. This was quite evident during the COVID-19 pandemic when restaurants partnering with Jumia Food were able to sustain their businesses through the Jumia delivery network.

In 2020, Jumia launched the Nigeria Food Index Report, the first of its kind in the segment. The report captured the growing popularity of fast food in Nigeria and the positive impact and prospects for the Nigerian Agricultural sector. The report also revealed that local Nigerian cuisines led the preference of Nigerians compared to continental dishes, with 64% of orders being placed for lunch.

In its bid to drive further growth of online food and delivery services, Jumia Food expanded its reach to several cities in Nigeria, such as Ibadan, Minna, Benin, Kaduna, Abeokuta, Kano, and Ilorin. With the ever-growing need for convenience and value for money, there is no doubt that Jumia Food has helped to create a huge boom in the online food delivery sector which would, in turn, lead to significant growth in the country’s economy and revenue.

Recently, Jumia entered a partnership with Errand360, a bicycle delivery company in Nigeria, to make food deliveries via the Jumia Food app seamless with hundreds of riders across multiple locations. This is a way to show Jumia’s efforts in strengthening the food delivery services in Nigeria.

For a company like Jumia that keeps innovating ways to promote customer satisfaction, we are best to believe that the food delivery service in Nigeria is a step further to becoming more dynamic.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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MultiChoice Nigeria Slashes Decoder Price by 50 Percent, Offers Free Upgrades

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MultiChoice Nigeria has slashed the price of its DStv decoder from N20,000 to N10,000, representing a 50 percent drop, in a aim at attracting attract more customers and curb declining subscriptions.

MultiChoice Nigeria Slashes Decoder Price by 50 Percent, Offers Free Upgrades

The campaign, titled “We’ve Got You,” was launched on June 16 and will continue until July 31.

Also, as part of its efforts to ease economic pressure on households and improve access to digital TV services, the campaign offers a free upgrade for both active and returning customers.

Speaking on the campaign, John Ugbe, chief executive officer (CEO) of MultiChoice Nigeria, said the initiative reflects the company’s commitment to rewarding loyalty and enhancing daily viewing experiences.

“We want to ensure our customers feel appreciated and have access to the best entertainment every day,” Ugbe said.

“The ‘We’veGot You’ campaign is about making premium content more accessible and showing that DStv offers something for everyone, not just football fans.

“By repositioning itself as a platform for daily value, DStv aims to encourage content discovery across a wider array of genres, including movies, drama, kids’ programming, and news.

“This means more channels, more shows, and more reasons to tune in every day.”

The development comes amid MultiChoice Nigeria’s legal battle with the Federal Competition and Consumer Protection Commission (FCCPC) over price hike.

 


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Qatar Airways Top Brass Face Court Action in Nigeria Over FCCPC Charges

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Federal Competition and Consumer Protection Commission (FCCPC) will, on Oct. 7, arraigned the Chief Executive Officer (CEO) of Qatar Airways, Mr Temi Birdzell, alongside the company and its top officers, over allegations bordering on breach of FCCPC Act, 2018.

The defendants will be arraigned before Justice James Omotosho of the Federal High Court in Abuja.

Others to be arraigned with Birdzell are Stella Ihediwa, the Account Manager of the airline; Kennedy Chirchir, the Country Manager and Eva Ojeje, who is the Sales Manager of the company.

Although the arraignment was scheduled for Tuesday, the matter could not proceed.

Upon resumed hearing, none of the defendants was in court.

When the matter was called on Tuesday, none of the defendants was in court due to improper service of the court documents, including the hearing notice, on them.

FCCPC.’s lawyer, Chizenum Nsitem, told the court of their inability to serve four of the defendants, although the company was served.

Nsitem then sought an adjournment to enable them do the needful and the judge adjourned the matter until Oct. 7 for the defendants to take their plea.

The News Agency of Nigeria (NAN) reports that the commission, in the charge marked: FHC/ABJ/CR/200/2025, dragged Qatar Airways, Birdzell, Ihediwa, Chirchir and Ojeje to court as 1st to 5th defendants respectively.

FCCPC, in the application dated May 26 but filed May 27, had preferred a two-count charge against the defendants.

The defendants were alleged to have failed to appear before FCCPC in compliance with a lawful summons of the commission dated Sept. 6, 2024, and thereby committed an offence contrary to and punishable under Section 33 (3) of the Federal Competition and Consumer Protection (FCCPC) Act, 2018.

They were also accused to have on Sept. 18, 2024, intentionally withheld the production of documents in compliance wth a lawful summons of the commission, thereby committed an offence contrary to and punishable under Section 111 of FCCP Act, 2018.

In count three, they were alleged to have on Sept. 18, 2024, engaged in the contravention of the consumer rights, thereby committed an offence contrary to Section 124(1) and punishable under Section 155 of the same Act.


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Global recognition for African communications agency as Irvine Partners CEO joins UK PR power list

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Irvine Partners (IP) is proud to announce that its CEO, Rachel Irvine, has been named to the prestigious Women in PR 40 over 40 power list in the United Kingdom.

Rachel-Irvine-CEO-Irvine-Partners

Rachel-Irvine-CEO-Irvine-Partners

This recognition celebrates women in leadership who have demonstrated exceptional leadership, driven change, and championed effective staffing strategies within the industry.

“This list celebrates the vision and lasting impact of women who continue to lead with purpose,” says Rachel Irvine.

The honour not only spotlights Rachel Irvine’s achievements but also underscores the strategic advantage of Irvine Partners’ approach to assembling the most effective teams.

This emphasis on broad perspectives and a range of experiences has propelled the agency from its South African roots to international acclaim, with wholly owned offices now thriving in the UK, Germany, Kenya, Nigeria and Ghana.

The proudly woman-owned and led agency gets that securing the right talent, regardless of background, is a direct business advantage. Three in every four of its employees are women, with people of colour comprising 60% of its global staff.

IP cultivates a workplace where varied expertise is valued. Its talent strategy allows its teams to bring unique insights to complex client challenges that can only be navigated with a nuanced understanding of audiences across its six regions.

IP’s emphasis on its people and culture is crucial to how the agency maintains long-term client relationships with global industry giants such as Google, Spotify, Uber, TikTok and Salesforce.

“Good ideas don’t carry passports,” Irvine adds. “Our global success isn’t just about market expansion; it’s a testament to the power of diverse perspectives and a culture where entrepreneurial spirit thrives, consistent excellence is expected, and everyone’s potential is actively grown.

“As we’ve grown from Woodstock in Cape Town to Westminster, London, we’ve built an environment where every team member is actively coached and cultivated to excel. This ethos isn’t just a moral compass; it’s our strategic asset.”

The Women in PR 40 over 40 power list addresses ageism in the PR industry, a bias that research shows disproportionately affects women from the age of 40 onwards. Rachel Irvine’s inclusion is a strong counter to this trend, highlighting the significant value experienced professionals bring to the industry. “Grumbling about a stacked deck seldom yields results,” advises Irvine.

“If you’re in a place that doesn’t serve or support you, leave. Back yourself and find your tribe.”


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