Telecom
How MTN Business Drives Mobile Advertising in Nigeria
In a world where more and more of our daily critical activities are increasingly done on the go, mobile devices have emerged the next viable platform which today’s marketing professionals interested in delivering effective integrated marketing communications campaigns can no longer afford to ignore or leave out.
This was the key message that came across at the recently held Mobile Media Advertising Opportunities Forum, organised in Lagos by MTN Business, the business-to-business unit of MTN Nigeria, in collaboration with InTarget Africa.
The forum further highlighted the value of the MTN Mobile Ads service, which offers advertisers and brands an opportunity to connect directly with mobile phone users. The service includes an array of channels that can be mixed and matched to create different levels of engagement.
Speaking at the forum, Mr. Tsola Barrow, acting Chief Enterprise Solutions Officer, MTN Nigeria, described mobile advertising as a targeted and effective engagement platform, adding that the MTN Mobile Ads service offered a world of opportunities, in addition to the benefits associated with other traditional means of advertising.
“This service leverages the combined potential of the mobile phone, the world’s most personal device, and the largest family of mobile subscribers in Nigeria to provide new ways for businesses to engage customers. MTN Nigeria is committed to adding value to lives and helping to drive the growth of Nigerian businesses by delivering tailor-made, productivity-enhancing solutions to every part of this vast country,” Barrow stated.
In his presentation, Mr. Lazarus Muchenje, CEO, InTarget Africa, highlighted the business imperative for brands and marketers to adopt mobile advertising as a cost-effective means of reaching a profiled target audience and deliver comprehensive and watertight integrated marketing communications plans on a budget-friendly platform.
“People look at their mobile phones an average of one hundred times every day. Everything is gravitating to mobile, even as the mobile phone has become a lifestyle tool. Using mobile, we monitor our health, buy products and move money around. Advertising naturally becomes the next frontier on mobile,” Mr. Muchenje said.
Attesting to the effectiveness of the MTN Mobile Ads service, Mr. Dayo Elegbe, CEO, Sponge Group, said that after taking the decision to use the service, he was overwhelmed by the positive response he got from clients.
“The response and demand for products yielded high results and delivered great value for the amount we had spent,” stated Elegbe.
The increasing use of mobile devices continues to open new business possibilities for advertisers.
The MTN Mobile Ads service creates advertisements that are designed specifically for mobile users and provides brands and organisations with a platform to directly engage with their target audience, while optimising advertising budget.
In the true spirit of the festive season, Globacom has introduced “Glo Take a Guess,” a new value-added service designed to entertain, engage, and reward subscribers across Nigeria.
The interactive trivia game lets customers test their knowledge of everyday topics and lifestyle trends for a chance to win airtime, data, and exciting cash prizes.
According to Globacom, subscribers can join the fun by dialing 209992# and choosing from daily, weekly, or monthly plans. Once subscribed, they’ll receive an SMS confirmation with a link to play.
“Participants stand a chance to win fantastic rewards, including airtime, data, and cash prizes, when they answer trivia questions correctly,” the company explained. “It’s a fun and rewarding experience for everyone.”
Subscription costs ₦100 per day, ₦300 per week, or ₦500 per month — with corresponding rewards of ₦10,000 daily, ₦100,000 weekly, and up to ₦1 million monthly. The more subscribers play, the greater their chances of winning.
Globacom added that “Glo Take a Guess” is more than just a game — it’s a lighthearted way to stay entertained and earn rewards while easing the pressures of rising living costs.
It was a display of brilliance and composure as young Nigerians, aged 9 to 15, showcased their spelling prowess in the Enugu regional final of the MTN mPulse Spelling Bee on Saturday, November 1, 2025, held at the International Conference Centre, Enugu. After an electrifying one-hour showdown among 20 contestants, seven young spellers earned the right to compete in the grand finale in Lagos.
These excited champions, Nelson Ede Chidubem, Praise Ihionu, Emeka Nwaokocha Samuel, Treasure Oyibosu, Michelle Atanu Ufedo, Munachimso Onyemaechi, and Oyingba Douglas-Naingba, have been presented with their tags for the grand finale and will advance to Lagos, where they will join other regional winners to contend for the national title.
As part of the event, gift vouchers were presented to children and parents through questions and answers, adding a festive touch to the competition.
In his remarks, Honourable Emeka Nelson Nwagbo, Senior Special Adviser on Youth Mobilisation, Enugu West, said, “This initiative has not only encouraged academic excellence but also inspired our young leaders to pursue knowledge with confidence and pride. To the organisers, teachers, parents, and participants, thank you for making this event a success. Your dedication and support have truly made today memorable.
Once again, we say a big thank you to MTN Nigeria. We are happy that the brand is working in line with the vision of the Governor concerning smart schools. We look forward to more collaborations that will continue to empower our kids and youths,” he concluded.
Honourable Paul Ogbewe Okechukwu, Senior Special Adviser to the Governor on Youth Mobilisation, Enugu East, also commended MTN for fostering literacy and healthy competition among teens, and for hosting the first physical regional finals in Enugu.
Addressing the participants, Temilolu Salako, Senior Manager, Segment Marketing, Youth, Women, & Teen, MTN Nigeria, said, “At MTN, we believe in the power of connectivity and technology to transform lives and build a brighter future for everyone. My team and I are here to inspire, support, and guide you on your journey to success. Together, we can achieve great things and make a lasting impact.”
With the seven winners from the Enugu regional final now advancing to the grand finale in Lagos, attention shifts to the next rounds of the MTN mPulse Spelling Bee regional finals, scheduled to hold in Abuja on November 8 and Ibadan on November 15, 2025.
Telecommunications giant, Globacom, has launched an exciting new lottery service — Glo Play Up — designed to blend fun, anticipation, and the prospect of life-changing rewards for its subscribers.
Glo Play Up offers Nigerians a simple yet thrilling opportunity to turn small predictions into multi-million-naira wins. The game invites subscribers to pick a lucky number between 1 and 9 for a chance to strike gold.
To participate, Glo customers simply dial *400# or send their chosen number via SMS to 400. Each entry costs just ₦100, and players can either subscribe daily or play on demand — whenever inspiration strikes.
In a statement issued in Lagos, Globacom described the initiative as more than just a game of chance, but a celebration of hope and possibility.
“We understand the optimism and adventurous spirit of Nigerians,” the company explained. “People love to dream, play, and believe in the power of that one big win. Glo Play Up makes that dream more attainable — it’s easy to play, affordable, and truly rewarding.”
Every Friday at 4 p.m., a weekly draw will take place at Glo’s Head Office, where ten lucky subscribers will each receive ₦1 million. In addition, a grand prize winner will be announced monthly, walking away with an impressive ₦10 million. Winners will be hosted at their nearest Glo Regional Office, and all cash prizes will be credited directly into their MoneyMaster Wallet accounts.
With Glo Play Up, entertainment meets empowerment — reinforcing Globacom’s commitment to innovation, connection, and customer delight. The service not only promises excitement but also the possibility of transforming lives through rewarding experiences.
For more information, visit https://www.gloworld.com/ng/glo-play-up-lottery
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