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ITPAN Backs FG’s Moves on Adverts Placement in Foreign Stations

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Lai Mohammed
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Independent Television Producers Association of Nigeria (ITPAN), has described as commendable efforts by Alhaji Lai Mohammed, minister of Information and Culture, and his ministry to refine and ensure compliance to Nigeria Broadcasting code by all players and stakeholders in the nation’s broadcasting landscape.

ITPAN Backs FG’s Moves on Adverts Placement in Foreign Stations

Lai Mohammed

ITPAN, in a statement by Adeyinka Oduniyi, its  president, said the protective activities and actions of the current administration in a global village market will sustain local content quota and make creative economy professionals and various skilled Nigerians thrive and productive.

The Association was reacting to a statement credited to the Minister on the payment of fines for advertisements placed on foreign-owned media channels and production of content abroad by advertisers.

The minister was also quoted to have said that advertising materials promoting Nigerian brands must be directed and authored by Nigerians inside the country and that brands that produce their advertising materials abroad will pay a fine of N100,000 each time such adverts are run.

Backing the Minister’s position, ITPAN said: “It is noteworthy and heartwarming to put on record the determination of this administration, indeed the Ministry of Information and Culture, to ensure compliance by all players and stakeholders in the Nigerian broadcasting landscape with the letters and the spirit of the Nigeria Broadcasting code, particularly with regards to the local content requirement which today is accepted and being implemented globally.

“In this instance, over the last two decades, we watched helplessly and hopelessly, the advert agencies becoming advert placement agencies and the destructive consequences of the decision to outsource advertising material production to foreign producers.

“Or travelling overseas to shoot advertising materials and the attendant loss of enormous opportunity in the creative industry and economy as well as the worsening effect on the business previously enjoyed by local Nigerian television producers and practitioners in allied field.

“Indeed, it has been responsible for the near-collapse of the audio-visual units in most of the advertising agencies in Nigeria.

“Most importantly, if indeed the world has become a global village then it’s worthy of note that protective activities and actions like this one are practised even in the developed world.

“For us, what we see is the government saying is that henceforth and in the spirit of local content quotas as practised globally, advertisers and advertising companies should be law-abiding, by channelling reasonable resources in the creative economy so professionals and various allied skilled Nigerians can thrive and be productive.”


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NAFDAC’s Fight Against Counterfeit Drugs Reaches New Heights with Ibadan Raid

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National Agency for Food Drug Administration and Control (NAFDAC) on Saturday destroyed counterfeit pharmaceuticals and other products worth about N100 billion at Moniya dump sites in Ibadan, Oyo State.

The Director General of the agency, Prof. Mojisola Adeyeye, who performed the exercise at the dumpsites in the Akinyele Local Government Area (LGA) of the state, said the affected products include, Analgin, controlled substances such as Tramadol 225mg, among others.

Represented by the Director of Narcotics, Yedunni Adenuga, Adeyeye reiterated the commitment of NAFDAC to ensuring that food, drugs, cosmetics, medical devices, chemicals, packaged water, and drinks are safe, wholesome, and effective for human consumption.

She said: “The products that were classified as illicit, expired, and banned were confiscated during a raid on three markets in the country. The recent discovery of counterfeit and other products in these three major markets in the country is mind-boggling.

“Our recent enforcement activities at the Idumota, Onitsha, Ariara, and Ezeuku open drugs market were mind-boggling.

“The discoveries made of the presence of unregistered products, banned products such as Analgin, and controlled substances such as Tramadol 225mg, among others, which are part of the things making our country unsafe in terms of security.

“This operation could not have been made possible without the support of the National Security Adviser (NSA), Malam Nuhu Ribadu, who graciously approved the use of over 1,000 security personnel, including the military, police and Department of State Services (DSS).

“Today, we are witnessing the destruction of expired, falsified, controlled, unregistered, and banned medicines removed from Idumota Open Drugs outlets. The estimated street value of these products is N100 billion.

“During the three weeks exercise, several suspects were apprehended. Further investigation is being carried out, and those found culpable will be sanctioned.”

Earlier, the Director of Investigation and Enforcement, Shaba Mohammed, disclosed that raids were carried out on three markets.

Mohammed described selling drugs in the open market as an illegal and punishable act under the law.

“It is a punishable offence to sell the drugs in an open market. Also, it is illegal for people to hawk drugs inside the vehicle, kiosks, and open markets,” Mohammed explained.


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CADEF Celebrates International Women’s Day 2025: Empowering Women and Girls with Digital Skills for a Brighter Future

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As the world marks International Women’s Day 2025, Consumer Advocacy and Empowerment Foundation (CADEF) reaffirms its commitment to bridging the gender digital divide by empowering women and girls with essential digital skills and financial inclusion opportunities. Recognizing the transformative power of digital literacy, CADEF continues to champion initiatives that equip women with the tools they need to thrive in the digital economy.

In 2024, CADEF successfully trained over 100 women and girls in digital skills, enhancing their ability to participate in the rapidly evolving digital space. Women remain underrepresented in the digital economy, with recent data from the International Telecommunication Union (ITU) indicating that 37% of women worldwide still lack access to the internet, limiting their participation in digital finance and e-commerce opportunities.

In Nigeria, the gender gap in financial inclusion persists, with a 9% disparity between men and women in access to formal financial services, according to the Enhancing Financial Innovation & Access (EFInA) report.

By addressing these disparities, CADEF aims to build on its success in 2025, scaling its digital training programs to reach even more women and girls. With digital finance playing a critical role in economic empowerment, CADEF is also committed to equipping women and girls with the knowledge and tools to navigate digital financial services effectively.

“Our vision is to create a future where no woman is left behind in the digital revolution,” said Prof. Chiso Ndukwe-Okafor, Executive Director of CADEF.

“Through our digital skills and financial literacy programs, we are not only bridging the gender gap but also enabling women to take charge of their financial futures and unlock new economic opportunities.”

As part of its 2025 efforts, CADEF is expanding its reach to underserved communities, ensuring that more women gain the skills necessary to leverage digital platforms for entrepreneurship, career advancement, and financial independence. The organization’s initiatives are aligned with global efforts to promote gender equity in the digital space, reinforcing the theme of International Women’s Day 2025: Invest in Women: Accelerate Progress.

Emphasising the commitment of the organization to the empowerment of women and girls, Lovelyn Okafor, Director of Programmes at CADEF said “We remain committed to providing women and girls with the training and resources they need to excel in an increasingly digital world. With every program we implement, we move closer to a more inclusive and empowered society.”

CADEF invites stakeholders, partners, and advocates to join in this mission of empowering women through digital skills and financial inclusion. By working together, we can build a more equitable future where women and girls have equal access to opportunities in the digital economy.


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Tariff Hike: FG Drags MultiChoice to Court for Ignoring Regulatory Directives   

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Federal Competition and Consumer Protection Commission (FCCPC) has filed a charge against MultiChoice Nigeria Limited and John Ugbe, its chief executive officer, for allegedly violating regulatory directives and obstructing an ongoing inquiry.

Tariff Hike: FG Drags MultiChoice to Court for Ignoring Regulatory Directives    

The three counts filed before the Federal High Court Lagos, bordered on willful implementation of a price hike contrary to the Commission’s directives, an offence which violates Section 33(4) of the FCCPC Act.

The other counts are on the company’s disregard for instructions to suspend the hike in violation of Section 110, and attempt to mislead the Commission by proceeding with the increase without objection contrary to Section 159(2), and punishable under Section 159(4)(a) and (b) of the FCCPA 2018 Act.

On February 24, 2025, MultiChoice announced a price increase for its DStv and GOtv subscription packages, set to take effect on March 1, 2025.

This announcement came nearly one year after a previous price hike and sparked a public backlash, prompting the FCCPC to intervene.

On February 27, 2025, the FCCPC expressly directed MultiChoice Nigeria to maintain its current pricing structure pending the conclusion of an investigative hearing of its proposed price hike.

However, the FCCPC alleged that MultiChoice Nigeria proceeded with the price increase despite these warnings in violation of the Federal Competition and Consumer Protection Act (FCCPA) 2018.

The Commission said that by disregarding its directive and implementing the price hike before appearing before the Commission’s investigative hearing on March 6, 2025, MultiChoice has by its actions flouted regulatory processes and also demonstrated a pattern of conduct that undermines consumer rights and fair competition

In addition to the legal actions, the FCCPC disclosed that it is reviewing further enforcement measures, including potential sanctions and penalties, and regulatory interventions, to ensure compliance and accountability.

The Commission reassured Nigerians that it is committed to protecting them against exploitative business practices and ensuring that dominant players in any sector adhere to fair market principles and legal compliance.

 


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