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Meet Linda Yaccarinon, Newly Appointed CEO of Twitter

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Linda Yaccarino, the newly appointed CEO of Twitter was previously NBC Universal’s top advertising sales executive, she was on Friday officially announced as the new CEO of Twitter by Elon Musk.

Musk, who acquired Twitter last fall, tweeted his excitement about Yaccarino joining the company and mentioned that she would primarily focus on business operations while he concentrates on product design and new technology. The goal is to transform the platform into an all-encompassing app called “X, the everything app.”

Yaccarino is expected to assume her role at Twitter by the end of June. Musk, on the other hand, will take on the positions of executive chair and CTO. His acquisition of Twitter was a result of a contentious back-and-forth with the board.

One of Yaccarino’s primary responsibilities will be to rebuild Twitter’s advertising business, which Musk claimed had suffered a significant decline of up to 50% after he acquired the company.

Advertisers have been cautious due to Musk’s unpredictable decisions in running Twitter and his reinstatement of previously banned accounts.

Yaccarino is known to hold conservative political views and had served on Donald Trump’s council on sports and nutrition during his presidency.

However, her imminent appointment as Twitter CEO caused a stir on “conspiracy Twitter” as right-wing users discovered her affiliation with the World Economic Forum (WEF), an organization they perceive negatively. Yaccarino had chaired the WEF’s Taskforce on the Future of Work.

After announcing Yaccarino’s hire, Musk commented that he believes people from both ends of the political spectrum will find her to be smart, fair, and reasonable.

This announcement followed Musk’s previous day’s announcement about hiring a new CEO without disclosing her name. Reports soon revealed that Yaccarino, NBCU’s chairman of global advertising and partnerships, was in talks for the Twitter CEO position. On Friday, prior to Musk’s confirmation, Yaccarino resigned from NBCU.

Musk had previously stated his intention to step aside as Twitter’s chief executive once he found a suitable replacement. However, he will retain full control of the social network and remain closely involved in its management.

Although Musk’s deal for Twitter was initially valued at $44 billion, he now values the company at $20 billion. He has recently renamed the company “X Corp.” as the parent organization of Twitter.

Yaccarino’s interest in Twitter stems from recognizing the opportunities within the platform. Lou Paskalis, a former senior marketing executive at Bank of America, mentioned that Twitter is likely selling advertising at significant discounts in exchange for volume commitments.

Before her tenure at NBCU, Yaccarino spent 20 years in ad sales and marketing roles at Turner, holding positions such as EVP/COO of advertising sales, marketing, and acquisitions.

Who is Linda Yaccarinon?

63-year-old Linda Yaccarino was born in New York City. She graduated from the University of Pennsylvania with a degree in economics, and she began her career in advertising at J. Walter Thompson.

Linda Yaccarino Career

Yaccarino began her career in the media industry in 1986, when she joined Young & Rubicam as an account executive.

She quickly rose through the ranks, and in 1996, she was named President of the agency’s New York office. In 2000, Yaccarino joined NBCUniversal as President of Advertising Sales. She was promoted to Chairman of Global Advertising and Partnerships in 2018.

She quickly rose through the ranks, and in 2011 she was named chairman of global advertising and partnerships.

In this role, she is responsible for all of NBCUniversal’s advertising sales, including for its broadcast networks, cable networks, and streaming services.

Under Yaccarino’s leadership, NBCUniversal’s advertising business has grown significantly. In 2022, the company generated $13 billion in ad revenue, making it one of the largest advertising sales organizations in the world.

Yaccarino has also been a vocal advocate for the media industry, and she has spoken out on a variety of issues, including the importance of diversity and inclusion in the workplace, the need for better measurement of advertising effectiveness, and the future of the media industry in the digital age.

Linda Yaccarino Personality

Yaccarino is perceived as a strong advocate for the advertising industry, and she has been a vocal critic of the way that digital platforms have disrupted the traditional advertising model. She has also been a leader in the development of new ways to measure the effectiveness of advertising.

In addition to her work in the advertising industry, Yaccarino is also a member of the World Economic Forum’s Global Agenda Council on the Future of Work. She is also a member of the board of directors of several companies, including the New York Stock Exchange and the National Association of Broadcasters.

Yaccarino is a highly respected leader in the advertising industry, and she is known for her intelligence, her creativity, and her passion for her work. She is a role model for women in business, and she is an inspiration to many.

She has been a strong advocate for the future of work, and she is committed to helping people prepare for the challenges and opportunities of the 21st century.

Linda Yaccarino has been recognized for her work by numerous organizations, including Adweek, The New York Times, and The Wall Street Journal.

Role at the World Economic Forum’s (WEF)

Linda Yaccarino WEF
Linda Yaccarino, member, World Economic Forum’s (WEF) Global Future Council on the Future of Media, Entertainment and Culture

Yaccarino is also a member of the World Economic Forum’s (WEF) Global Future Council on the Future of Media, Entertainment and Culture. She is also a member of the WEF’s Board of Trustees. Yaccarino is a strong advocate for the role of media in society, and she believes that the media can play a vital role in shaping the future of the world.

Linda Yaccarino’s accomplishments

  • She is the first woman to lead NBCUniversal’s advertising sales business.
  • She has been named one of the most powerful women in business by Fortune magazine.
  • She is a member of the World Economic Forum’s Global Future Council on the Future of Media, Entertainment and Culture.
  • Linda Yaccarino is a strong advocate for the role of media in society.

She is also a member of the Board of Trustees of the University of Pennsylvania. She is a role model for women in business and an inspiration to many.

A Seasoned Ads Executive

Linda Yaccarino brings a wealth of experience to her new position. With an impressive background in advertising, she served as the chairman of global advertising and partnerships at NBCU for over a decade.

During her tenure, she achieved outstanding success, generating over $100 billion in sales according to her profile on the company’s website. Yaccarino’s expertise in the advertising industry is poised to play a crucial role in shaping Twitter’s monetization strategies and driving revenue growth.

Presidential Appointment

Yaccarino’s accomplishments extend beyond the corporate realm. Former U.S. President Donald Trump appointed her to the Presidential Council on Sports, Fitness, and Nutrition. This recognition highlights her ability to navigate diverse domains and collaborate with influential figures at the highest levels of government.

Spearheading COVID-19 Vaccination Campaigns

In the midst of the global COVID-19 pandemic, Yaccarino demonstrated her commitment to public health initiatives. She worked closely with the White House and Pope Francis to develop and execute impactful vaccination campaigns. Her collaboration with such prominent entities underscores her ability to navigate complex partnerships and address critical societal challenges.

A Woman With Experience

While specific details about Linda Yaccarino’s age remain private, reports suggest that she is approximately 60 years old. This wealth of experience brings a seasoned perspective to her new role, encompassing decades of professional achievements, industry insights, and a proven track record of success.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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NCC Ranked Among Top 3 MDAs for Best Website Performance in 2025

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Bureau of Public Service Reforms (BPSR) has named the Nigerian Communications Commission (NCC) among the top three Ministries, Departments and Agencies (MDAs) of the Federal Government with the Best Ranking in Website Performance for 2025.

NCC Ranked Among Top 3 MDAs for Best Website Performance in 2025

L-R: Head Special Projects, Nigerian Export Promotion Council (NEPC), Salamatu Andu; Executive Commissioner, Technical Services, Nigerian Communication Commission (NCC), Engr. Abaraham Oshadame; Director General Bureau of Public Service Reforms (BPSR), Head Customer Support Service, Galaxy Backbone, Rosemary Ehize; Secretary to the ES. Nigerian Content Development and Monitoring Board, Tahir Aminu at the BPSR award ceremony for top four MDAs in BPSR Website Performance and Ranking 2025 at the BPSR office on Tuesday, 23rd December, 2025.

This is coming barely three weeks after the telecom regulator was recognized as one of the top five best-performing Federal Government agencies for 2025 by the Presidential Enabling Business Environment Council (PEBEC) – a testament to the Commission’s consistency in investment in technology for ensuring efficient service delivery.

In the BPSR 2024/2025 scorecard ranking of agencies’ websites, the NCC came second in the ranking, trailing behind Galaxy Backbone Limited, which came first while the Nigeria Export Promotion Council (NEPC) clinched the third position, from a pool of 235 MDAs, whose website were evaluated.

BPSR deployed 14 evaluation criteria in include MDA’s website compliance with .gov.ng domain name, appearance and aesthetics (look and feel) of the website, content, relevance to MDAs mandate/government policy and the website’ structure.

Others include website’s responsiveness (device compatibility), security, load time, usability/ease of navigation, availability/uptime, functionality, interactivity, accessibility and capacity building.

The recognition was announced at the official release of Federal Government 2024/2025 Scorecard Ranking for MDAs’ Website held at the Federal Ministry of Finance Auditorium in Abuja on Monday (December 22, 2025) while the award presentation took place at BPSR’s Office on Tuesday (December 23, 2025).

The award, which is an important index metric of the National e-Government Masterplan for determining the Nigeria e-Government Status, was received by the Commission in recognition of its commitment to maintaining a world-class website that enhances service delivery to the citizens.

Receiving the award on behalf of the Executive Vice Chairman of the NCC, Dr. Aminu Maida, the NCC’s Executive Commissioner, Technical Services, Abraham Oshadami, appreciated the BPSR for the recognition, describing the award as “another encouragement for the Commission to be a better public service institution leveraging digital platforms such as our web presence to enhance public service delivery to our various stakeholders, thereby implementing the Federal Government’s Ease of Doing Business policy direction.”

While presenting the award to the NCC, alongside other two agencies, BPSR’s Director-General, Mr. Dasuki Arabi, commended the top three for their proactive decisions in maintaining world-class websites, which are compliant with the Federal Government’s policy direction in effective and efficient service delivery to the citizens.

According to the DG, the 2024/2025 MDA’s websites’ ranking represents a collective effort of federal public institutions in Nigeria to be transparent, accountable and open in governance, as well as a confirmation to align with global best practices in service delivery to the citizens.

Developed about six years ago, Arabi said as a result of the annual ranking, more public institutions have indicated readiness to embrace reforms, and align with the policy direction of the current administration’s Renewed Hope agenda on improve governance for effective service delivery, as introduced by His Excellency President Bola Ahmed Tinubu.

“The ideals of harnessing and deploying technological tools for service delivery has become imperative following the COVID pandemic, and distortions of socio-economic system of nations, culminating in the evolution of competitiveness, cost effectiveness, and agile governance.

“As engine room of governance, it behoves on us in the public service to perform our statutory duties and we must put in place technological innovations and standardized websites to operate services as well as deliver service needs to citizens,” he said.

The Scorecard exercise, he said, is part of the BPSR reform broader function of conducting research on reform implementation efforts and presenting ‘best practice’ models to the entire Public Service, and to among others, improve access to government information, facilitate seamless financial transaction, eliminate corruption and cyber theft, as well as facilitate access to government services.

Speaking on the rigorous nature of the exercise that produced the top three winners, the DG said “in the past few weeks members of the Scorecard Jury drawn from inter-Ministerial Agencies, had worked tirelessly to mill websites of selected MDAs through a rigorous process of enduring criteria for the ranking and the outcome had also passed through a quality assurance mechanism to validate the outcome.”


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Oyedele Dismisses Claims Bank Accounts Without TIN Will Be Frozen

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Taiwo Oyedele, Chairman of the Presidential Committee on Fiscal Policy and Tax Reforms, has dismissed reports that bank accounts not linked to a Tax Identification Number (TIN) will be frozen or automatically debited from January 1, 2026.

Oyedele Dismisses Claims Bank Accounts Without TIN Will Be Frozen

Taiwo Oyedele

Oyedele described the claims as false and misleading, warning Nigerians against panic over misinformation surrounding recent tax and financial reforms.

In a post on his X handle Tuesday morning, he wrote: “Don’t let anyone manipulate you. Your bank account is safe. Misinformation makes you panic and fear a reform that is designed to help you.

“When they tell you that your account will be frozen or automatically debited from January 2026, ask them for the evidence in the new law. Be wise.”

He stressed that no provision in the new tax laws authorises the freezing of bank accounts, adding that the rumours are part of widespread misrepresentation of the reforms.

The committee chairman reiterated that the reforms are intended to simplify Nigeria’s tax system and ease the burden on ordinary citizens, not to impose punitive measures on bank customers.


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Amazon Blocks 1,800 North Koreans From Job Applications

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AMAZON
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US tech giant, Amazon has disclosed that it blocked more than 1,800 North Koreans from applying for jobs, amid growing concerns that Pyongyang is deploying large numbers of IT workers overseas to earn and launder funds.

Amazon Blocks 1,800 North Koreans From Job Applications

Amazon

In a LinkedIn post, Amazon’s Chief Security Officer, Stephen Schmidt, said North Korean nationals have been attempting to secure remote IT roles with companies around the world, particularly in the United States.

He noted that the company recorded nearly a one-third increase in such applications over the past year.

According to Schmidt, many of the applicants operate through so-called “laptop farms” — computers physically located in the US but remotely controlled from abroad.

He warned that the issue is not unique to Amazon and is likely occurring at scale across the tech industry.

He added that common red flags include incorrectly formatted phone numbers and questionable academic credentials.

The issue has previously drawn the attention of US authorities. In July, a woman in Arizona was sentenced to more than eight years in prison for running a laptop farm that helped North Korean IT workers obtain remote jobs at more than 300 US companies.

Officials said the scheme generated over $17 million in revenue for both the woman and North Korea.

Last year, South Korea’s intelligence agency also warned that North Korean operatives were using LinkedIn to pose as recruiters, approaching South Koreans working at defence companies in an attempt to steal sensitive technological information.

“North Korea is actively training cyber personnel and infiltrating key locations worldwide,” Hong Min, an analyst at the Korea Institute for National Unification, told AFP.

He added that, given Amazon’s business model, the motivation behind such operations is largely economic, with a high likelihood of attempts to steal financial assets.

North Korea’s cyber warfare programme dates back to at least the mid-1990s and has since expanded into a cyber unit of about 6,000 personnel known as Bureau 121, according to a 2020 US military report.

In November, Washington announced sanctions against eight individuals accused of being state-sponsored hackers, alleging their illicit activities were carried out to fund North Korea’s nuclear weapons programme.

The US Treasury has also accused North Korea-linked cybercriminals of stealing more than $3 billion over the past three years, primarily through cryptocurrency-related crimes.


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