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Meta Launches ‘Creators of Tomorrow’ Campaign in Nigeria
Meta and Pulse Nigeria have announced the launch of ‘Creators of Tomorrow,’ a first-of-its-kind campaign that spotlights five emerging creators in Nigeria who are turning what they love into what they do and sparking a new wave of creativity/community on Instagram.
The spotlighted creators represent various creative industries, including lifestyle, comedy, dance and art. Their inspirational journeys will be amplified through the strategic collaboration with Pulse, providing a platform to showcase their creative journey and inspiring a fresh movement of creative content online.
“At Meta, we are thrilled to spotlight these creators who are using Instagram to express themselves in new ways, build community and bring people closer to the things they love,” Oluwasola Obagbemi, Corporate Communications Manager for Sub-Saharan Africa, said while commenting on the launch of the campaign.
“Every day, we are inspired by the level of creativity and talent in Nigeria and across Africa who are innovating using Reels and short-form video content formats, as well as those leveraging and exploring new content formats.
“We are committed to helping them grow their audience and are excited to work closely with these creators as they unlock fresh content and new possibilities for the future.”
The spotlighted Creators of Tomorrow include:
Isaac Olayiwola (Layi Wasabi): An award-winning content creator, comedian and influencer taking social media by storm with his unique blend of wittiness, infectious energy and incredible genius. He has a penchant for developing funny, engaging and relatable content. He has created a niche for himself with the special character of the Lawyer, dominant in most of his skits.
Tobe Ugeh (Tobeszn): A young fashion and lifestyle creator and influencer making a statement with his creative flair and infectious energy. With a mix of lifestyle and fashion, Tobe inspires his followers by showcasing the beauty and diversity of Nigerian life.
Ifeoluwa Afolabi (Iphe): A vibrant content creator with energy and passion for creativity. Specialising in skits, and relatable content, Iphe has a talent for blending humour, and authenticity with his content, which makes it relatable to his audience.
Rodney Odinakachi (Rodney): An award-winning multi-talented Nigerian entertainer. With a distinct style of storytelling, he creates relatable content through unconventional comedy, earning him the title “The Wisdom Man.”
Love Pever: A captivating dancer and choreographer, who has gathered a loyal following with her infectious dance styles. Love brings a unique blend of passion, precision and talent to the creative scene through her captivating performances and choreography videos.
Speaking on the collaboration with Meta, Fiona Weeks, Managing Director, Pulse Nigeria, stated, “Over the years, Pulse Nigeria has established a commitment to creative collaboration. Through our platforms and events, we’re always seeking out and supporting local creativity. This collaboration with Meta provides just such an opportunity. We’re excited to herald the creators of tomorrow and help shine the light on Nigeria’s emerging creative talent to our extensive digital audience across Nigeria.”
African creators continue to use Meta’s technologies and apps, Facebook and Instagram, to express themselves and tell the African story to Africans and people from across the world. These creators from Nigeria continue to shape the African narrative and creative contribution across the continent.
MTN Group has committed $2 billion to the International Telecommunications Union’s (ITU) Partner2Connect initiative, bringing the total funds pledged to $73 billion.
The announcement was made during the ongoing Mobile World Congress (MWC 2025) in Barcelona, Spain.
Partner2Connect, spearheaded by the ITU, is a global initiative aimed at enhancing universal digital access, strengthening infrastructure, and fostering meaningful connectivity.
Doreen Bogdan-Martin, secretary-general, ITU, highlighted the significance of these commitments, stating, “Expansive digital infrastructure highlights how much humanity values and depends on meaningful connectivity. These new pledges bring us closer to delivering sustainable digital transformation to everyone, everywhere.”
According to the ITU, MTN Group has shown a strong commitment to investing in Africa’s digital future, spending approximately $2 billion annually on capital expenditures across its markets over the past five years.
Similar investments are planned over the next five years, focusing on expanding and improving voice and data networks to bolster connectivity and drive digital inclusion.
The ITU also announced a $2 billion pledge from Globalstar to expand its low-Earth orbit satellite network, providing seamless, energy-efficient connectivity solutions for remote regions and underserved areas.
These efforts will include direct-to-device (D2D) and IoT connectivity solutions.
As ITU celebrates its 160th anniversary, the UN agency has emphasised its dedication to bridging the global digital divide.
An estimated 2.6 billion people worldwide remain offline, according to ITU data.
The agency has called for $100 billion in commitments by 2026 to fund projects supporting global digital transformation, particularly in hard-to-reach communities.
With over 1,000 pledges spanning 147 countries, Partner2Connect is working toward ITU’s vision of a digitally connected and inclusive future.
Current estimates suggest $1.6 trillion is required for global connectivity hardware alone, with the majority of resources needed in developing nations.
The funds pledged by MTN Group and other partners are set to strengthen digital infrastructure, enhance connectivity in underserved areas, and accelerate digital innovations to support economic and social growth worldwide.
Telegram has rolled out a new feature aimed at enhancing user safety by flagging messages from unknown contacts.
When users receive messages from individuals outside their contact list for the first time, a detailed information page now appears.
This page includes details such as the sender’s country (determined by their phone number), their joining date on Telegram, any shared groups, and whether their account is verified.
The goal is to help users identify potential scams and impersonators more effectively.
In addition, Telegram now provides insight into when the sender last updated their username or profile picture, offering another way to detect compromised or hacked accounts.
The company has emphasised its commitment to transparency, promising “clear indicators” to distinguish official accounts, third-party verified profiles, and regular users.
Telegram Premium subscribers can now charge fees for messages received from users outside their contact list, a feature designed to reduce spam while allowing group administrators to monetise their communities.
Dubbed “Star Messages,” this new option enables users to set customisable fees for unsolicited messages.
The feature also provides flexibility, allowing certain users or members of specific groups to send messages for free.
Telegram’s Star Messages come with convenient options, such as single-tap refunds for payments, ensuring a seamless user experience.
By offering advanced controls and monetisation opportunities, the platform continues to prioritise user safety and satisfaction.
With these updates, Telegram strengthens its position as a platform focused on both user protection and innovative monetisation tools.
MTN Nigeria has strengthened its commitment to grassroots sports development following a visit to Edo State Governor, Monday Okpebholo, at the Government House in Benin City on March 5.
The visit coincided with the upcoming launch of Season 3 of MTN Champs, an athletics competition that will commence in Edo State from March 13 to 15.
The initiative highlights MTN’s dedication to nurturing young athletic talent and aligns seamlessly with Edo State’s focus on sports development.
Idowu Adesokan, General Manager of Consumer Marketing at MTN Nigeria, expressed appreciation for Edo State’s contributions to previous editions of MTN Champs and emphasized the importance of collaboration to ensure this season’s success.
Governor Okpebholo reciprocated by pledging full logistical and administrative support to make the event impactful.
Season 3 of MTN Champs is set to engage thousands of secondary school students across Nigeria, kicking off in Edo State before moving to Lagos and Uyo in subsequent weeks.
This initiative reflects MTN Nigeria’s broader vision of fostering youth empowerment and revitalizing athletics at the grassroots level.
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