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Meta Launches Reels on Facebook to Help Creators Make Money Across SSA

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Meta on Tuesday announced that its expanding the availability of  Facebook Reels for iOS and Android to more than 20 countries across sub-Saharan Africa.

Meta is also introducing better ways to help creators to earn money, new creation tools and more places to watch and create Facebook Reels.

Prior to this launch Reels was available on Facebook in India, Mexico, Canada, the U.S, and is now available across sub-Saharan Africa in: Zimbabwe, Zambia, Uganda, Tanzania, Swaziland, South Africa, Seychelles, Senegal, Rwanda, Nigeria, Namibia, Mali, Malawi, Lesotho, Kenya, Guinea, Ghana, Cape Verde, Cameroon, Burkina Faso.

Commenting on the launch Nunu Ntshingila, Regional Director for sub-Saharan Africa at Meta says, “We’ve seen that video now accounts for almost all of the time people spend on Facebook and Instagram, and Reels is our fastest growing content format by far.

“This is why we’re focused on making Reels the best way for creators to get discovered, connect with their audience and earn money. We also want to make it fun and easy for people to find and share relevant and entertaining content.”                                              Meta is also creating a variety of opportunities for creators to earn money for their reels. The Reels Play bonus program, part of Meta’s $1 billion creator investment, pays eligible creators up to $35,000 a month based on the views of their qualifying reels. In the coming months, the bonus program will be extended to more countries, so more creators can get rewarded for creating reels that their communities love.

As part of the launch Meta is also launching brand suitability controls, including Publisher Lists, Blocklists, Inventory Filters and Delivery Reports for Banner and Sticker Ads in Facebook Reels in every region they are available, giving advertisers more control over how their ads appear in places they don’t consider suitable for their brand or campaign.

Additionally, Meta has been testing full-screen and immersive ads in between Facebook Reels since October of last year, and will roll them out to more places around the world over the coming months. Just like with organic content on Facebook, people can comment, like, view, save, share and skip them.

More Editing Features

In addition to the features announced last year, creators around the world will be able to access:

●     Remix: Create your own reel alongside an existing, publicly-shared reel on Facebook. When you create a Remix, you can create a reel that includes all or part of another creator’s reel.

●     60-second Reels: Make reels up to 60 seconds long.

●     Drafts: You will soon be able to create a reel and choose to “Save As Draft” below the Save button.

●     Video Clipping: In the coming months, we’re planning to roll out video clipping tools that will make it easier for creators who publish live or long-form, recorded videos to test different formats.

 Create and Discover Reels in New Places

 Over the coming weeks, the following updates will be rolled out to make it easier to create and discover reels in new places:

 ●     Reels in Stories: You can share public reels to Stories on Facebook, making it easy to share favourite reels with friends and giving creators more visibility and reach. You’ll also be able to create reels from existing public stories.

●     Reels in Watch: You’ll be able to watch reels directly within the Watch tab and we’re developing tools to help you create reels in the Watch tab as well.

●     Top of Feed: We’re adding a new Reels label at the top of Feed so you’ll be able to easily create and watch reels in just a few clicks. 

●     Suggested Reels in Feed: In select countries, we’re starting to suggest reels that you may like in your Feed from people you do not already follow.

Meta is also exploring ways to make it easier for creators to share Reels to both their Facebook and Instagram audiences, such as cross posting.

You can find Facebook Reels in Feed, Groups and Watch. When viewing a reel, you can follow the creator directly from the video, like and comment on it or share it with friends.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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NCC Asks Consumers to Monitor Data Usage to Authenticate Consumption

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Nigerian Communications Commission (NCC) has charged the over 174 million telecoms subscribers in the country to constantly monitor their data usage to authenticate their consumption level.

NCC Asks Consumers to Monitor Data Usage to Authenticate Consumption

This follows concerns being raised by telecoms consumers about the rapidity of data depletion on their devices.

The Commission particularly enjoined the consumers to always contact their service providers to make requests for cases of discrepancies noted in their data usage.

While the consumers are expected to contact their service providers to request for their usage history/statement where inconsistency exists in their data usage as first step, the Commission said they may also escalate such issues to the Commission through its toll-free Number 622 and social media platforms, especially if their requests are not satisfactorily handled.

The Commission, which also made some clarifications regarding the concerns being raised by the consumers around data usage, said the need to inform the consumers on their concerns is part of its commitment to protect and appropriately inform and educate the telecom consumer on industry issues.

Making further clarifications around data speed and usage, the Commission said data speed is the speed at which data is transferred between two devices, measured in megabits per second (Mbps or mbps), stressing that given the spread of Internet services and the immense investment in the sector, data rates have continued to increase and users may be unaware of how to measure data speed.

The telecoms regulator explained further that websites such as www.fast.com also provide an easy way for consumers to measure Internet speed on any device at any location.

“The higher the data speed, the quicker pages load-downloads and uploads-occur and expectedly, the quicker data bundles are exhausted. So, as telecom consumers are able to do more on devices in less time, some consumers’ devices & network service providers make it possible to limit data speed to help users manage data usage better.

“In any case, most devices now include functions to measure data used by devices and it is imperative that users monitor same to authenticate data usage, such as applications left running on devices. Therefore, where discrepancies occur users may contact their service provider to request for their usage history/statement. If request is not dealt with satisfactorily then, users can contact NCC by calling 622 or engage the Commission via its social media platforms”.

It added that the data usage experience is a function of location, network equipment and users connected in a particular location.

 

 

 

 


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Phone Theft: AMCODET Urges Mandatory Registration @ Point of Purchase

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Association of Mobile Communication Device Technicians of Nigeria (AMCODET), has called on the Nigerian Communications Commission (NCC) to make it mandatory for mobile phones to be registered at the point of purchase.

Phone Theft: AMCODET Urges Mandatory Registration @ Point of Purchase

According to Kehinde Apara, president of AMCODET, implementing this registration process would significantly help in combating phone theft and assist in locating stolen devices.

Apara, made this appeal in an interview in Lagos on Monday.

He stated, “Registration of mobile phones will reduce theft to the barest minimum, as it will be difficult for thieves to sell registered stolen phones.”

Apara explained that the registration of new phones would also help to reduce the harassment faced by technicians by security agencies.

“So many of our members have been labelled accomplices in theft cases, because customers bring stolen phones to them to repair. We believe this is unfair to such innocent people,” he said.

He went on to highlight that the NIN-SIM linkage, which was originally an idea brought forward by AMCODET, was created to curb insecurity and theft.

However, Apara pointed out that “It is not enough.”

He stressed the need for further measures to ensure the proper registration of mobile phones, emphasising that such a step would make it easier for technicians to identify stolen devices brought in for repair or flashing.

“AMCODET has been at the forefront of organising seminars on the security of mobile phones and has also been sensitising the public and authorities on the challenges faced by the association due to phone theft. There is no way our members can identify if a phone is stolen when brought to them for repairs or flashing, but if the phone is registered, the technician can more easily identify it,” he explained.

Apara also expressed a desire for closer collaboration with security agencies, saying, “We want to work with security agencies to ensure that phones are properly registered, theft is prevented, and thieves are brought to book.”

In additin to the call for phone registration, Apara appealed to individuals and the private sector to support efforts to develop the mobile phone industry in Nigeria.

He remarked, “We need individuals’ support to develop our industry, rather than relying on government for everything.”

He emphasised that Nigeria has the capacity to develop its own technology and reduce reliance on imported devices, “With the support of individuals and the private sector, Nigerians can begin to develop its own technology, rather than relying on imported technology.”

Apara expressed optimism for the future of the mobile phone industry in Nigeria, believing that with the right support, the country could build its own technological solutions and move towards greater self-reliance.

“We can develop our own technology.”

“But we need the support of individuals and organisations to make it happen,” he said.

Credit: NAN


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Apple Faces €150M Fine in France Over Alleged Antitrust Violations

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French antitrust regulators have fined Apple 150 million euros ($162 million) over its App Tracking Transparency (ATT) feature, which is facing scrutiny in multiple European countries.

The French Competition Authority ruled that Apple’s implementation of ATT was “neither necessary nor proportionate to the company’s stated goal to protect user data” and unfairly penalized third-party publishers.

Alongside the financial penalty, Apple has been ordered to publish the decision on its website for seven days. The ruling comes amid ongoing investigations in Germany, Italy, Romania, and Poland into ATT, which Apple introduced in 2021 as a privacy safeguard.

ATT requires apps to obtain explicit user consent via a pop-up before tracking activity across other apps and websites. If users decline, the app loses access to their advertising identifier, limiting targeted advertising. Critics argue that the system disproportionately benefits Apple by restricting competitors while promoting its own advertising services.

The French watchdog found that ATT forces users to navigate excessive consent windows for third-party apps on iPhones and iPads, making the process unnecessarily complicated.

Additionally, Apple’s system requires users to opt out of ad tracking twice rather than once, which the authority said undermines the feature’s neutrality and causes economic harm to app publishers and ad service providers.

The ruling emphasized that smaller publishers, which rely heavily on third-party data collection for revenue, are particularly affected.

The French regulator initially declined to impose emergency measures in 2021 after complaints from the advertising industry, but continued its investigation, ultimately leading to Monday’s decision.


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