Telecom
Nigerian Business Leaders Partner Google for Strategic Advantage, Seeks Competitive Edge in Privacy-First Era

Leading companies from Nigeria joined Google West Africa at a roundtable to discuss the shift towards privacy-first marketing as third-party cookies are phased out. The forum brought together leaders from FairMoney, Konga, Mondelez, Stanbic IBTC, and Zenith Bank, highlighting a collective commitment to redefining consumer engagement in the digital age.
Businesses recognize that building consumer trust is essential in a world that increasingly values privacy. In this new era, adapting marketing strategies to be more privacy-focused is not just a necessity but a strategic move towards building sustainable customer relations. This transition challenges businesses to innovate while maintaining transparency and respect for consumer data privacy, turning potential constraints into avenues for deeper consumer engagement.
“Customer trust is the new currency,” noted Felicia Otolorin, Senior Industry Lead, West Africa, Google. “Consumers are demanding more control over their data, and the savviest businesses are seeing this shift as an opportunity. This is about reimagining how we engage with technology and data, ensuring that innovation and privacy go hand-in-hand.”
The discussions emphasised this point, highlighting the competitive advantage of adopting privacy-first strategies. Google showcased innovative solutions like Google Tag and Enhanced Conversions. These tools demonstrate a commitment to both high performance and privacy standards. Success stories illustrated how other businesses have successfully navigated this shift, offering valuable insights.
“We stand at a crucial juncture,” remarked Oluwadamilare Akinwunmi, Chief Data & AI Officer at Interswitch. “The winners of tomorrow will be those enterprises that strike a balance between innovative, data-driven marketing and a profound commitment to data protection and privacy-first practices. The essential dialogues we engage in, and the subsequent actions we take, set us on the path to achieve precisely this”
The roundtable underscores a pivotal shift towards privacy-first strategies in Nigeria’s digital marketing sphere, emphasising the critical role of collaboration and innovation in this transition. It marks a collective stride towards a future where consumer trust and data privacy form the cornerstone of business growth and competitive advantage.
“We are committed to empowering Nigerian brands in building a privacy-forward future. By harnessing AI and privacy-centric technologies, we aim to empower our partners to thrive amidst these changes,” stated Felicia Otolorin, Senior Industry Lead, West Africa, Google.
Telecom
NiRA Holds 17th AGM, Elects New Leadership to Propel .ng Domain Growth

Nigeria Internet Registration Association (NiRA) has successfully concluded its 17th Annual General Meeting (AGM), reinforcing its commitment to Nigeria’s digital identity.

(L–R): Ogbuefi Remmy Nweke, Member, Board of Trustees, NiRA; Mr. Ahmad Mukoshy, Newly Elected Executive Board Member, NiRA; Mrs. Seyi Onasanya, COO NiRA; Mr. Adesola Akinsanya, President, NiRA; and Mr. Peter Oluka, Executive Board Member, NiRA.
Held as a hybrid event at the NiRA Secretariat and virtually, the meeting brought together over 325 members, stakeholders, and media representatives to review progress and set future goals.
During the AGM, NiRA President, Mr. Adesola Akinsanya, emphasized the Association’s remarkable growth in 2024, including 94,723 new registrations and 61,227 renewals, bringing the total number of .ng domains under management to 212,890. The accreditation of 23 new registrars further strengthened NiRA’s reach and impact.
A major highlight was the implementation of DNS Security Extensions (DNSSEC), enhancing domain integrity and security. NiRA also launched a Registrar Incentive Programme in Q3 2024 to encourage adoption and reward top-performing registrars.
Strategic partnerships were a key focus, with collaborations across government and private sectors. NiRA continued its long-standing relationship with NITDA, engaged with the Nigeria Data Protection Commission (NDPC), and worked with the Lagos Chamber of Commerce and Industry to support businesses. Other partnerships included efforts with the Nigeria Computer Society and Innovation Support Network (ISN Hubs) to drive internet development in Nigeria.
Among NiRA’s recent initiatives were Tech Convergence 1.0, a flagship event exploring technology and creativity, and the 7th edition of the prestigious .ng Awards, recognizing individuals and organizations for their contributions to Nigeria’s digital ecosystem.
The Association also reaffirmed its commitment to Corporate Social Responsibility through the NiRA Kids Foundation (NKF) and .ng Academy, focusing on digital empowerment and capacity building.
The election of new Executive Board of Directors members marked a major step forward, with Mrs. Mary Olaseni, Mrs. Abibat Olatunji, and Mr. Ahmad Mukoshy joining the board, while Mr. Chukwuemeka Fred Agbata and Mr. Destiny Amana assumed new roles. The outgoing board members were recognized for their service and contributions.
The seamless execution of the AGM underscored NiRA’s professionalism and dedication. Moving forward, NiRA remains committed to fostering a secure and resilient digital ecosystem through the .ng domain, positioning Nigeria as a global digital leader.
Telecom
Glo, Huawei, Communications Ministry Bring Digital Services to Abuja Village

Telecommunications and digital services provider, Globacom, has partnered with the Federal Ministry of Communications, Innovation and Digital Economy and Huawei Nigerian Enterprises, to provide digital access to 7,000 remote communities in Nigeria with the commissioning of the pilot project in Isuanin Kura in Ibwa 2, Gwagwalada, on the outskirts of the Federal Capital Territory, Abuja on Wednesday.
The project, which is championed by the Ministry, will deliver 2G/3G/4G services, free public Wi-Fi access, digital healthcare and remote learning capabilities to the over 12,000 residents of the community.
Minister of Communications, Innovation and Digital Economy, Dr. Bosun Tijani, was full of commendation to Globacom and Huawei for supporting President Bola Tinubu’s commitment to addressing the connectivity crisis affecting more than 20 million Nigerians who currently lack basic telecommunication access in the country.
Said he: “If you bring out your phone in many communities, there is no network at all. This is costing the country significantly because people cannot access financial services, medical care, or education”, adding that this also poses governance challenges as disconnected areas are difficult to administer.
“Where you live should not determine your access to opportunity. We are using innovation to ensure every Nigerian, regardless of location, can thrive in the digital age”, the Minister added.
Globacom’s Group Chief Technical Director, Mr. Sanjib Roy, who spoke on the project said the company worked with the Ministry and Huawei to bring up the site by providing the Microwave backhaul link and access to Globacom’s full core network resources and also manage the operation of the site to ensure uninterrupted voice and data services for the community.
“The Smart Education facility allows for young students within the community to receive education remotely, with the teachers being in Abuja or any other part of the world, while Healthcare delivery has been revolutionised through connected medical equipment that enables remote consultations between patients in Ibwa and doctors and specialists in urban-locations”, Mr Roy explained. The site and all the equipment are powered by solar thereby ensuring clean environment and uninterrupted power supply.
During the inauguration, the system’s effectiveness was demonstrated with the leader of Isuanin Kura, Ibwa 2 Community, Chief Abubakar Bamaiyi, having a live consultation with a medical doctor in Abuja, while the Minister and other guests watched as the students in the local school were being taught via online video by a teacher in Lagos, using equipment provided by Huawei.
Mr Kazeem Kaka, Globacom’s Head of Division, North West, who also spoke at event, said, “For Globacom, this is a continuation of our long-standing mission to democratize access to communication. Since 2003, we have remained at the forefront of efforts to lower the barriers to connectivity—making telephony, internet, and data services more accessible and affordable for all Nigerians.
“Today’s launch reinforces that commitment. We are particularly excited about the impact this initiative will have on education, healthcare, and economic empowerment of Ibwa people”.
In his remarks, Mr Terrens Wu, Managing Director, Huawei Nigerian Enterprises, said his company was proud to be part of the initiative to provide connectivity, and promote learning and healthcare in rural communities through digital technology. His company later gave out 120 affordable smartphones to the community to help them have access to telephony.
Telecom
NIMC Targets 95% National ID Enrollment by December 2025

National Identity Management Commission (NIMC) has unveiled an ambitious plan to register at least 95% of Nigerians into the National Identity Database before the end of 2025, aligning with President Bola Tinubu’s Renewed Hope Agenda on digital governance and inclusive development.
Speaking at a media briefing in Abuja, NIMC Director-General Abisoye Coker-Odusote outlined the agency’s strategy, which includes expanded registration centers, improved infrastructure, and intensified public sensitization campaigns.
“As part of our efforts, we are launching the Ward Enrollment Exercise to ensure that at least 95% of Nigerians are captured by December,” she stated.
NIMC reported that over 120 million Nigerians have already been enrolled, with the target set to register an additional 100 million before year-end. Coker-Odusote emphasized that the exercise would provide the government with accurate population data, enabling better planning and resource allocation.
Addressing concerns about data security and public trust, the NIMC boss assured Nigerians that robust measures have been put in place to safeguard personal information.
She highlighted initiatives such as the NIN Authentication system, which allows individuals to control access to their data through user consent management.
Additionally, NIMC is collaborating with security agencies to track and shut down fraudulent NIN websites while working alongside the Nigeria Data Protection Commission (NDPC) to ensure that enrollment officers receive proper certification in data handling.
“To foster trust, we are ensuring that all personnel handling data are certified experts through NDPC training programs,” she explained.
Looking ahead, Coker-Odusote revealed that NIMC is actively working to integrate all ministries, departments, and agencies (MDAs) to eliminate fragmented operations.
She also disclosed plans to launch a Public Key Infrastructure (PKI) initiative, which will enhance trust in government transactions and digital interactions.
“In the near future, MDAs will be able to implement digital signing across platforms, seamlessly exchanging documents within and between various establishments, thereby advancing e-government and the digital economy,” she added.
The mass enrollment drive, coupled with the strengthening of cybersecurity frameworks, positions Nigeria for an inclusive and efficient national identity system that will serve as a foundation for digital transformation.
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