30 results
- 24 Jul 2012
Brand Values of Tecno/MTN Partnership
In the world of marketing brand value is synonymous as brand name, based on the idea that the owner of a well-known brand name can leverage on that to generate more money from product aligned to the…
- 10 Aug 2022
Cassava Network Taps Elsie Godwin as Marketing Manager
Cassava Network, a blockchain infrastructure ecosystem, has appointed Elsie Godwin as the new Marketing Manager. Elsie Godwin The versatile media personality and influencer announced this, Wednesday,…
- 12 Mar 2024
PalmPay, BetKing Announce Brand Partnership with Exclusive Rewards and Discounts for Football Fans
Fintech company PalmPay and prominent gaming platform BetKing have announced a brand partnership to help grow the responsible gaming industry in Nigeria. Today, the brands are launching a…
- 31 Jul 2014
Jumia Seals Exclusive Partnership with Smartphone Brand
Just when you thought you had seen it all with smartphones, Innjo one of the biggest smartphone brands in the world launched their latest gadget the “Innjo i1s” on Jumia. The Nigerian market…
- 28 Jul 2017
Western Lotto Brings Int'l Lottery Brands to Nigerian Market
With the support of a UK firm, entertainment and gaming company Western Lotto Nigeria Limited entered the Nigerian market July 10 with five international lottery games and pledged to change the…
- 15 Jun 2016
Tecno Partners Etisalat on ‘Camon C9JA’ Tour
Tecno Brand marketing team in partnership with Etisalat Nigeria, is set to flag-off a pan-Nigeria brand experiential campaign for the new Tecno Camon C9 tagged “C9JA Tour”. The tour is a road-trip…
- 3 Nov 2023
Akwa Ibom to Open State for Tech Opportunities
The Senior Special Assistant to Akwa Ibom State Governor on Brand Management and Marketing, Mr Raphael Edem has assured that the ARISE Agenda of the state governor, Pastor Umo Eno will open up the…
- 5 Feb 2019
Plaqad Strengthens Brand Positioning as Community-led Platform through Partnerships
With roughly US$2 billion spent on influencer marketing campaigns in 2018 and a spend projection of about US$7 billion and US$10 billion for 2019 and 2020 respectively, the influencer marketing…
- 15 Feb 2023
itel Partners Airtel to Launch itel A60, Dubbed 2023 Most Affordable 4G Smartphone
itel, leading global phone maker, on Wednesday launched the latest in its line-up of smartphones, the itel A60 smartphone targeted at leveraging on existing 4G technology to provide smoother, faster…
- 12 Nov 2019
OPPO Mobile, Toke Makinwa Partner to Launch Reno2 Series Smartphones in Nigeria
OPPO Mobile Nigeria recently announced a brand partnership with Nigeria’s leading fashion and style entrepreneur, media personality and acclaimed writer, Toke Makinwa on its Social Media pages.…
- 30 Jul 2017
Freetel Partners TD Mobile to Launch in Nigeria
Freetel, Japan’s largest selling smart phone brand in open market announced the launch in Nigeria in partnership with TD Mobile, biggest mobile devices distributor in Sub-Saharan Africa. Freetel was…
- 20 Mar 2017
Digital Marketing Skill Institute, NACC Partner on Youth Empowerment
In furtherance of job creation and empowerment of young Nigerians, the Digital Marketing Skills Institute (DMSI) has entered into a partnership with Nigerian-American Chamber of Commerce (NACC), The…
- 3 Sept 2019
STAR, Manchester City Consolidate Partnership With Global Tour Event In Lagos
Nigeria’s foremost beer brand Star, hosted select fans to an exclusive event as part of Manchester City’s 2019 Global Tour in Lagos. The event came as part of Star’s one of a kind partnership…
- 22 Apr 2017
Terragon Group wins Unilever Ghana Digital Business
Terragon Group, Africa’s Digital Powerhouse, has successfully taken on digital marketing duties for some of the Unilever big brands in Ghana - Lifebuoy, Sunlight and Pepsodent. This appointment…
- 14 Apr 2022
Kudi Rebrands as Nomba
African Financial Technology Company, Kudi changes name to Nomba as it transitions into an omni-channel payment platform providing tools to enable businesses grow. The company has expanded its range…
- 23 May 2017
Dentsu Aegis Network Signs Affiliation Agreement with Outori Ltd
One of the leading global advertising networks, Dentsu Aegis Network has strengthened its footprint in West Africa with the signing of Outori, one of Nigeria’s leading Brand and Marketing…
- 20 Jul 2021
Showmax Opens BBNaija Up to Nigerians at Home and in the UK
Showmax, internet TV and video-on-demand service has announced that the platform will stream Big Brother Naija season 6 for the entire 72-day duration of the popular reality TV show. Showmax…
- 20 Mar 2024
Women for Digital Conference 2024: Celebrating Women’s Inclusion in the Digital Economy
The Women for Digital Conference returns this year on March 30th, 2024, at the Civic Centre, Victoria Island, Lagos, Nigeria. With a commitment to celebrating, inspiring, and educating women across…
- 27 Oct 2020
Ayoba Signs Up AppsFlyer as Effort To Become Africa’s Largest Digital Platform
AppsFlyer, the global marketing attribution leader, has announced a partnership with Ayoba to propel the free instant messaging app designed by Africans for Africans to become the largest digital…
- 6 May 2015
NICHE CARVERS Launches Virtual Billboard Mobile Application
As part of its efforts at fulfilling its mission of carving a unique niche for brands and organizations, NICHE CARVERS Ltd. a fast rising marketing communications firm in strategic partnership with…
- 30 Nov 2016
Tecno Mobile, Manchester City Seal Global Partnership Deal
Premium mobile phone brand, Tecno Mobile, and the Premier League’s Manchester City, are celebrating the launch of their new global multi-year partnership. ‎ As the Official Tablet and Handset…
- 21 Mar 2017
InMobi Expands into Africa's ad Space
Digital Solutions Group (DSG) subsidiary Broadbrand has secured the exclusive rights to offer Indian InMobi ad inventory in Africa. The partnership will allow Broadband to offer its clients access to…
- 31 Dec 2018
Edo to Boost Activities of MSMEs with Production Centres
In a concerted effort to support Micro, Small and Medium Enterprises (MSMEs) in the state for increased productivity, the Edo State Government through its skills development platform, EdoJobs, with…
- 10 Jan 2018
Tecno’s Full Display Screen Smartphone ‘Camon CM’ unveiled
By peter oluka Tecno, a premier mobile phone brand under Transsion Holdings, has released its first frameless full-screen display smartphone – Tecno Camon CM. The device is the latest in the CAMON…
- 21 Jul 2024
TD Africa, BOSCH Strengthen Ties on Nigerian Consumer Electronic Market
To further showcase its acknowledgment and endorsement of the Nigerian-born, Africa-wide technology distribution company, TD Africa, a delegation of Robert Bosch GmbH, popularly known as BOSCH, has…
- 3 Aug 2026
ASUS and Konga Unveil West Africa’s First Flagship Experience Store in Lagos
Nigeria's technology retail landscape reached another significant milestone on Monday, August 3, 2026, as global technology giant ASUS, in partnership with Konga, officially commissioned its first…
- 13 Apr 2015
Technology, Creativity Critical in Nigeria’s Entertainment Industry- Onyemelukwe
Mr. Sam Onyemelukwe the managing director, Entertainment Management Company (EMC) Nigeria & TRACE in Nigeria, has identified technology, creativity, partnerships and professionalism as obvious…
- 26 Jun 2023
Sterling Bank’s Qore Sparks Nigerian EV Revolution to Life
Sterling Bank, Nigeria's leading commercial bank and one of Africa's fastest-growing companies, has changed the course of Nigeria's energy and transportation sectors with the launch of Qore; its…
- 13 Jun 2019
BHM Group Partners Lagos NIPR for 2019 PR Week
BHM Group, Leading public relations and marketing firm has announced its partnership with the Lagos Chapter of the Nigerian Institute of Public Relations (NIPR) as sponsor for 2019 PR Week set to…
- 18 Mar 2019
Reckitt Benckiser inks MoU With Ministry of Water Resources to Promote Hygiene in Nigeria
Reckitt Benckiser Nigeria, makers of leading Antiseptic brand, Dettol and the Federal Ministry of Water Resources have signed a Memorandum of Understanding to partner on a national campaign to…