30 results
- 6 Jan 2015
Sell Better in 2015 with a Digital Marketing Strategy
A digital marketing strategy is essential before embarking upon any online marketing activity. It depicts such an important strategy or a road map that will determine the online and digital marketing…
- 12 Jan 2014
Achieving Corporate Goals Through Internet Marketing Strategies
For a company to compete effectively in any industry it finds itself, there is need for it to manage and execute its marketing strategy in a way that will place it's offerings at a comparative…
- 27 Nov 2016
Social Media Marketing Strategy
Social media platforms, these days, are veritable marketing tools available for the use of entrepreneurs to reach out to numerous prospective patrons of their products, services and brands. These…
- 16 Mar 2009
Stakeholders advocate Effective Marketing strategy for Courier Business
Andrew Ebiloma of Courier Regulatory Department had in his book Courier Development in Nigeria postulated five marketing environments for courier companies in Nigeria namely competitive environment,…
- 13 Nov 2023
Charmagne Mazhindu joins Aleph as global marketing strategy MMSO
Aleph, an ecosystem of global digital experts and technology-driven solutions that enables the growth of digital marketing, has announced that Charmagne Mazhindu has joined its global marketing team…
- 15 May 2026
Jumia Nigeria Records Strong Q1 2026 Growth as Technology-Led Strategy Drives Market Expansion
Jumia has announced strong first-quarter 2026 performance results, with Nigeria emerging as one of the company’s standout growth markets across Africa, reinforcing the country’s position as a…
- 21 Jan 2018
Spectranet Re-strategies for Market Dominance, Focuses on Quality Service
In its effort to assist in achieving Nigerian Communications Commission (NCC) 30 percent broadband penetration target by the end of this year, Spectranet has re-strategies its service delivery model…
- 4 Jun 2021
Nigeria’s Insurance Industry Embraces Digital & Market Dev. Strategies
Nigeria’s insurance industry regulatory agency, is considering pragmatic steps that will bring about overall transformation of the sector and make it attractive and viable. The National Insurance…
- 8 Oct 2025
Winning the End-of-Year Market in Nigeria: Strategies for Unstoppable Growth
By Reuben Kalu The final quarter of the year, especially November and December, is the highest-selling season for many businesses in Nigeria. Consumers are more eager to spend, festive activities…
- 9 Nov 2015
Analytics, Creative Strategy Driving Digital Marketing- Iyam
The digital age is here to stay. Even traditional businesses that once thought the digital evolution came for just a visit are quickly realizing that digital has grabbed a permanent residency and is…
- 13 Oct 2015
How Infinix Mobility Rules African Smartphone Market with Online Strategy
After the huge success of Infinix HOT, the fastest selling device launched last year, Infinix Mobility, the 3 years old smartphone company which is the No.1 Online smartphone brand in Africa.…
- 20 Jan 2017
Jumia Market Goes ‘Green’ in Rebranding Strategy
Jumia Market has unveils new company colour theme as part of its extensive rebranding effort. The new color theme, green, the e-commerce giant said, is a reimagined navigation experience that makes…
- 12 Jul 2023
Optimising success: How digital marketers can leverage ChatGPT for strategies, ad campaigns
By Stephen Newton, Managing Director for Sub-Saharan Africa, Ad Dynamo by Aleph Over the past few months, OpenAI’s ChatGPT has taken the world by storm. If you haven’t been following news about the…
- 16 Nov 2023
MTN Gives Progress Report on its Ambition 2025 Strategy as it Hosts Capital Markets Day
MTN Nigeria Communications has announced progress made so far in achieving its ‘Ambition 2025’ Strategy, and the emerging opportunities in Nigeria’s digital economy to local and international…
- 4 Apr 2024
Portfolio-Oriented Product Strategy in AI-Driven Markets
Product management used to be all about making a single product the best it could be. This worked when applications were isolated. But today, with AI, products are no longer standalone entities, they…
- 21 Aug 2017
Frost & Sullivan Recognizes iSON's Strategy of Diversification in W/African BPO Market
Frost & Sullivan has recognized iSON's strategic acquisitions, partnerships and portfolio expansion that have enabled it to outpace the competition in market. iSON BPO, a leading Business Process…
- 11 Jun 2024
AI in African Marketing: Transforming Customer Engagement and Efficiency
By Reuben Kalu Artificial Intelligence (AI) is revolutionizing industries globally, and marketing is no exception. For organizations in Africa, adopting AI marketing strategies presents a significant…
- 4 Aug 2015
Vibe Web, CommsWeek Ready for Conference on Content Marketing
Till today, some Nigerian companies do not still understand why they need content marketing, let alone of its significance. The fact remains that content marketing has become the most efficient and…
- 17 Jan 2024
Marketers Need to Master the Unification of the Physical and Digital: Here’s why
By Stephen A. Newton, Managing Director for Africa, Aleph There was a time when physical and digital marketing were approached in completely separate ways. This separation demanded distinct…
- 17 Nov 2022
SEC Urges Strategy on Cyber Risks Mitigation in Capital Market
In recognition of the risk posed by cybercrime to financial market confidence, integrity and efficiency, Mr. Lamido Yuguda, the Director General of the Securities and Exchange Commission, has harped…
- 27 Jan 2025
Why Paid Media Is Losing Its Edge: The Rise of Earned Media in 2025
By Reuben Kalu In the evolving digital marketing landscape, 2025 is shaping up to be a transformative year. Traditional paid media, once the backbone of marketing strategies, is becoming increasingly…
- 11 Feb 2025
SEC Urges State Governments to Explore Investment Opportunities in Capital Market
As part of strategies to harness the potentials inherent within the various states for wealth creation, the Securities and Exchange Commission (SEC) is to embark on investor education for state…
- 25 May 2016
IDC Publishes First Worldwide Info & Data Mgt Consulting Vendor Assessment
International Data Corporation (IDC) has published the first vendor assessment profiling a variety of vendors participating in the worldwide information and data management (ID&M) consulting and…
- 10 Mar 2015
Archos with Feature Phones Targets 70% Nigerian Mobile Users
Archos has launched its brand presence in Nigeria, following its strategy to expand in emerging markets and after the successful launch in Egypt last year and Senegal in January. With the aim…
- 27 Apr 2009
TNT/IAS out with “Storm the Market’’ Promo
In what appears to be a well designed market strategy to corner large chunk of the proceeds of the high yielding postal and courier market, TNT/ IAS has unveiled “Storm the Market” Promo…
- 4 Sept 2017
MasterCard, Visa to Dominate Digital Payments Market - Report
Forthcoming strategies from payment network operators Visa and MasterCard will be the main drivers of growth in the digital payments markets. This is according to a newly released Juniper whitepaper:…
- 28 Sept 2010
Bharti Airtel Appoints George Andah as CMO
Bharti Airtel has announced the appointment of George Andah as the Chief Marketing Officer for its Nigerian operation. Andah will be responsible for developing the marketing strategy, enhancing…
- 5 Jun 2017
PayU Moves to Connect Businesses to N200Bn Online Payment Market
PayU has rolled out strategies to intensify efforts to connect businesses to Nigeria’s online payment market. Annual online payments in Nigeria is estimated to surpass N200 billion this year from…
- 26 Feb 2024
Teon Engine Revolutionizes African Marketing with Data-Driven Innovations
Teon Engine, the innovative Nigerian arm of Precise Platforms (a leading marketing communications company in Nigeria), is shattering outdated traditional marketing strategies with its intelligent,…
- 26 Jun 2012
Creating An Investment Friendly Telecom Market
Technology Strategies International in partnership with BroadGroup TMT Ventures recently, published a report on telecom development in Nigeria. It pointed to ample room for expansion of the…