Telecom
Terragon, Microsoft Partner to Take African Businesses to New Heights

Microsoft, through its Africa Transformation Office, is partnering with Terragon to support its cloud capabilities; Terragon plans to leverage Microsoft’s cloud technologies to provide brands with powerful consumer insights.
Business owners in Africa will have access to a wide range of powerful customer insights thanks to a partnership between Terragon and Microsoft. The three-year agreement will further Terragon’s work in the marketing technology (MarTech) space, while also driving Microsoft’s ambition to enable digital transformation using the cloud.
Terragon is a leading data and marketing company with a mission to build Africa’s largest and most unique data-powered marketing cloud ecosystem to help businesses on the continent better understand their customers. The marketing company leverages data and technology to help brands reach, engage and deliver more meaningful mobile experiences to consumers. Using cloud-based solutions, Terragon is able to provide its customers with in-depth analytics and insights into customer engagement that better tells the story of the African consumer.
Terragon’s customers include both enterprises and SMBs that cover a range of industries such as fast-moving consumer goods (FMCG), financial services and consulting services. The company supports brands in the management of first-party data, and improved targeting and segmentation to deliver personalised engagements online and offline.
The partnership with Microsoft will support Terragon’s vision of using innovation to make mobile meaningful while also helping businesses on the continent to harness the power of cloud technology.
“We evolved into an enterprise solution company in 2018, and since then we’ve worked with a wide spectrum of over 30 multi-national enterprises and 8,000 SMBs, helping them achieve better ROI on their marketing spend and improving customer experience through the power of data-driven marketing,” says Chimezie Okonkwo, Senior Vice President of Data, Infrastructure, and Platforms at Terragon.
“This Microsoft partnership is exciting because it validates our mission which has been to build the largest data-powered marketing cloud ecosystem in Africa.
“Deploying Microsoft tools and solutions will help us accelerate our goal of adding value to businesses by increasing marketing cost efficiencies, becoming more intelligent in our insights and delivering more meaningful and personalised engagements to customers on mobile.”
Gerald Maithya, General Manager, Africa Transformation Office at Microsoft, emphasised that the collaboration underscores Microsoft’s dedication to fostering sustainable digital growth in Africa.
“Working with businesses like Terragon that prioritise cloud-based solutions in their own operations and with their own customers better supports the acceleration of digital transformation on the continent,” says Maithya.
“Through our work with Terragon, businesses of all sizes will have access to the latest cloud technologies to achieve their business goals and contribute to Africa’s economic growth and development. This partnership supports our efforts to be the preferred and trusted partner for cloud innovation on the continent.”
Telecom
NCC Asks Consumers to Monitor Data Usage to Authenticate Consumption

Nigerian Communications Commission (NCC) has charged the over 174 million telecoms subscribers in the country to constantly monitor their data usage to authenticate their consumption level.
This follows concerns being raised by telecoms consumers about the rapidity of data depletion on their devices.
The Commission particularly enjoined the consumers to always contact their service providers to make requests for cases of discrepancies noted in their data usage.
While the consumers are expected to contact their service providers to request for their usage history/statement where inconsistency exists in their data usage as first step, the Commission said they may also escalate such issues to the Commission through its toll-free Number 622 and social media platforms, especially if their requests are not satisfactorily handled.
The Commission, which also made some clarifications regarding the concerns being raised by the consumers around data usage, said the need to inform the consumers on their concerns is part of its commitment to protect and appropriately inform and educate the telecom consumer on industry issues.
Making further clarifications around data speed and usage, the Commission said data speed is the speed at which data is transferred between two devices, measured in megabits per second (Mbps or mbps), stressing that given the spread of Internet services and the immense investment in the sector, data rates have continued to increase and users may be unaware of how to measure data speed.
The telecoms regulator explained further that websites such as www.fast.com also provide an easy way for consumers to measure Internet speed on any device at any location.
“The higher the data speed, the quicker pages load-downloads and uploads-occur and expectedly, the quicker data bundles are exhausted. So, as telecom consumers are able to do more on devices in less time, some consumers’ devices & network service providers make it possible to limit data speed to help users manage data usage better.
“In any case, most devices now include functions to measure data used by devices and it is imperative that users monitor same to authenticate data usage, such as applications left running on devices. Therefore, where discrepancies occur users may contact their service provider to request for their usage history/statement. If request is not dealt with satisfactorily then, users can contact NCC by calling 622 or engage the Commission via its social media platforms”.
It added that the data usage experience is a function of location, network equipment and users connected in a particular location.
Telecom
Phone Theft: AMCODET Urges Mandatory Registration @ Point of Purchase

Association of Mobile Communication Device Technicians of Nigeria (AMCODET), has called on the Nigerian Communications Commission (NCC) to make it mandatory for mobile phones to be registered at the point of purchase.
According to Kehinde Apara, president of AMCODET, implementing this registration process would significantly help in combating phone theft and assist in locating stolen devices.
Apara, made this appeal in an interview in Lagos on Monday.
He stated, “Registration of mobile phones will reduce theft to the barest minimum, as it will be difficult for thieves to sell registered stolen phones.”
Apara explained that the registration of new phones would also help to reduce the harassment faced by technicians by security agencies.
“So many of our members have been labelled accomplices in theft cases, because customers bring stolen phones to them to repair. We believe this is unfair to such innocent people,” he said.
He went on to highlight that the NIN-SIM linkage, which was originally an idea brought forward by AMCODET, was created to curb insecurity and theft.
However, Apara pointed out that “It is not enough.”
He stressed the need for further measures to ensure the proper registration of mobile phones, emphasising that such a step would make it easier for technicians to identify stolen devices brought in for repair or flashing.
“AMCODET has been at the forefront of organising seminars on the security of mobile phones and has also been sensitising the public and authorities on the challenges faced by the association due to phone theft. There is no way our members can identify if a phone is stolen when brought to them for repairs or flashing, but if the phone is registered, the technician can more easily identify it,” he explained.
Apara also expressed a desire for closer collaboration with security agencies, saying, “We want to work with security agencies to ensure that phones are properly registered, theft is prevented, and thieves are brought to book.”
In additin to the call for phone registration, Apara appealed to individuals and the private sector to support efforts to develop the mobile phone industry in Nigeria.
He remarked, “We need individuals’ support to develop our industry, rather than relying on government for everything.”
He emphasised that Nigeria has the capacity to develop its own technology and reduce reliance on imported devices, “With the support of individuals and the private sector, Nigerians can begin to develop its own technology, rather than relying on imported technology.”
Apara expressed optimism for the future of the mobile phone industry in Nigeria, believing that with the right support, the country could build its own technological solutions and move towards greater self-reliance.
“We can develop our own technology.”
“But we need the support of individuals and organisations to make it happen,” he said.
Credit: NAN
Telecom
Apple Faces €150M Fine in France Over Alleged Antitrust Violations

French antitrust regulators have fined Apple 150 million euros ($162 million) over its App Tracking Transparency (ATT) feature, which is facing scrutiny in multiple European countries.
The French Competition Authority ruled that Apple’s implementation of ATT was “neither necessary nor proportionate to the company’s stated goal to protect user data” and unfairly penalized third-party publishers.
Alongside the financial penalty, Apple has been ordered to publish the decision on its website for seven days. The ruling comes amid ongoing investigations in Germany, Italy, Romania, and Poland into ATT, which Apple introduced in 2021 as a privacy safeguard.
ATT requires apps to obtain explicit user consent via a pop-up before tracking activity across other apps and websites. If users decline, the app loses access to their advertising identifier, limiting targeted advertising. Critics argue that the system disproportionately benefits Apple by restricting competitors while promoting its own advertising services.
The French watchdog found that ATT forces users to navigate excessive consent windows for third-party apps on iPhones and iPads, making the process unnecessarily complicated.
Additionally, Apple’s system requires users to opt out of ad tracking twice rather than once, which the authority said undermines the feature’s neutrality and causes economic harm to app publishers and ad service providers.
The ruling emphasized that smaller publishers, which rely heavily on third-party data collection for revenue, are particularly affected.
The French regulator initially declined to impose emergency measures in 2021 after complaints from the advertising industry, but continued its investigation, ultimately leading to Monday’s decision.
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