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‘Tobi Adekunle Releases Growth Marketing Guide for Beginners

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‘Tobi Adekunle, who co-founded the Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria, has released a new eBook on Growth Marketing for the Growth Skool UK.

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The eBook title: Growth Marketing Series: A Comprehensive Guide for Beginners and Professionals,’ serves as a beginner’s Guide tailored for beginners and professionals, providing readers with a solid foundation in growth marketing principles and strategies.

Whether you’re a student, a recent graduate, or a professional transitioning into marketing, this Beginner’s Guide will equip you with the essential knowledge you need to kickstart your growth marketing journey.

It also offers Step-by-Step Guidance to Growth Marketing. “We understand that starting in a new field can be overwhelming. That’s why our Beginner’s Guide Ebook Series offers step-by-step guidance, breaking down complex concepts into easily understandable bite-sized chapters. Follow along as we walk you through the fundamentals of growth marketing”, Mr Adekunle said.

According to him, “The Growth Skool UK was also started to bridge the knowledge gap in Growth Marketing especially for younger professionals in Nigeria and Africa who are trying to find their path within the marketing profession and are keen in learning beyond the traditional or ‘digital’ marketing.”

The eBook covers a wide range of essential growth marketing topics, including growth marketing funnel, differences between growth marketing and growth hacking, similarities between growth marketing and performance marketing, and more.

“The eBook focuses on a basic aspect of growth marketing, providing you with a comprehensive understanding of growth marketing as a whole”, he explained.

The guide is a valuable resource that you can refer back to whenever you need guidance.

“As you embark on your growth marketing journey, our Beginner’s Guide will serve as a trusted companion, helping you navigate the ever-changing landscape of marketing with confidence,” the author said.

About the author:

‘Tobi Adekunle is a growth and marketing professional with a deep passion for technology.

With an impressive track record spanning over 12 years across diverse industries, including e-Commerce, Information Technology, Energy, Financial Technology, Advertising Technology, and Private Investment Property Management, Tobi has consistently delivered exceptional results.

As the co-founder of Growth Skool UK and also one of Nigeria’s largest digital communities, Tobi is highly regarded as a mentor and trainer within the digital and marketing ecosystem.

He actively contributes to the professional development of individuals in the field, serving as a marketing tutor for the Chartered Institute of Marketing UK Professional Certification and Diploma, where he teaches Digital Marketing Techniques and Digital Strategy modules. Additionally, Tobi facilitates various course modules for the Digital Marketing Institute (DMI) Ireland.

His commitment to continuous learning and professional growth is evident through his academic achievements. He holds a Post-Graduate Diploma in Professional Marketing from the esteemed Chartered Institute of Marketing UK and an MBA from the renowned Business School Netherlands, which has equipped him with a comprehensive understanding of strategic business management.

He has further enhanced his expertise in the field through a Certificate in Strategic Marketing from Lagos Business School. Tobi is an active member of the PMAlliance global community and serves as an ambassador for the Association of International Product Marketing and Management (AIPMM) USA.

Motivated by his belief in the power of technology to drive business growth, Tobi is dedicated to pushing boundaries, fostering collaboration, and empowering marketing professionals and entrepreneurs to thrive in today’s ever-evolving business landscape.

To access the growth marketing eBook, visit: https://selar.co/5953p6


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Mafab Communications Has Launched 5G Services- Findings

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Isa Ali Pantami, former minister of Communications and Digital Economy and Dr Musbahu Bashir, founder and chairman, Mafab Communications, at the launch
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Contrary to media some media reports yesterday, Mafab Communications, one of the companies granted Fifth Generation (5G) licences by Nigerian Communications Commission (NCC) has actually rolled out its 5G network services in Abuja since 2023.

Mafab Communications Has Launched 5G Services- Findings

According to Nigeria CommunicationsWeek findings, the rollout came almost a year since the telco paid $273.6 million for spectrum in the 3.5GHz band as part of a government auction.

Mafab Communications, has, not however kept to its promise to to strengthen its commercial operations by March 2025 as its services has remained skeletal since the media launch.

It said that it will roll out its high-speed 5G services through 102 operational sites strategically located in Kano and Abuja but that did not happen as at close of March.

An insider in the company, however assured that starting this month, subscribers with Mafab’s 5G routers will be able to enjoy ultra-fast connectivity on its expanding network.

This move aims to capture a wider share of Nigeria’s growing demand for 5G services.

Dr Musbahu Bashir, founder and chairman, Mafab Communications, said during the rollout launch that the telco will offer both voice and data services nationwide.

Additionally, Nigerian cities like Lagos, Port Harcourt, Enugu, Kano, and Kaduna have been listed for the deployment of 5G services while those not on the list will have services deployed at a later stage.

“The rollout of Mafab Communications 5G network is the beginning of immense opportunities for the country as it represents Nigeria’s capabilities and infinite possibilities,” he said.

“The prospect of increased job opportunities as a consequence of the value-chain benefits the technology will generate and offer is the dream we have all gathered here to launch today,” Bashir continued.

 


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Samsung Introduces Local Nigerian Languages to Galaxy Devices, Celebrating Cultural Diversity

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L-R: Stephen Okwara, Head, Product Management, Mobile Experience, Samsung Electronics West Africa; Joy Tim-Ayoola, Group Head, Mobile Experience, Samsung Electronics West Africa; Tae Sun Lee, Samsung Electronics West Africa CEO; Oge Maduagwu, Head of Marketing Samsung Electronics West Africa, and Nathan Lee, Regional Business Lead, Mobile Experience, Samsung Electronics West Africa, at the launch of Nigeria local language integration on Galaxy S25, A56, A36, and A26 devices, on April 03, 2025.
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Samsung Electronics has taken a bold step in enhancing user experience and inclusivity by introducing Hausa, Igbo, and Yoruba as official language options on selected Samsung Galaxy devices.

L-R: Stephen Okwara, Head, Product Management, Mobile Experience, Samsung Electronics West Africa; Joy Tim-Ayoola, Group Head, Mobile Experience, Samsung Electronics West Africa; Tae Sun Lee, Samsung Electronics West Africa CEO; Oge Maduagwu, Head of Marketing Samsung Electronics West Africa, and Nathan Lee, Regional Business Lead, Mobile Experience, Samsung Electronics West Africa, at the launch of Nigeria local language integration on Galaxy S25, A56, A36, and A26 devices, on April 03, 2025.

The feature, which is now available on the Galaxy S25, A56, A36, and A26 devices, reaffirms Samsung’s commitment to delivering innovative technology that speaks the language of its users.

With this groundbreaking update, Samsung users across Nigeria can now navigate their smartphones in their preferred local language, making technology more accessible, while also upholding our cultural heritage.

A Celebration of Culture and Technology

To mark the launch, Samsung hosted a cultural-themed press briefing featuring traditional music, local cuisine, and a showcase of the new language feature. Employees and guests attended in traditional Yoruba, Igbo, and Hausa attires, celebrating Nigeria’s rich cultural diversity.

Samsung also announced plans to expand local language support to more devices in the near future, reinforcing its dedication to making technology more inclusive for African users.

Empowering Users Through Language

The integration of Hausa, Igbo and Yoruba on Samsung devices reflects the brand’s mission to bridge the digital gap and enhance user engagement. Speaking at the press conference, Oge Maduagwu, Head of Marketing, Samsung Electronics West Africa, said, “At Samsung, we understand that technology is most powerful when it is accessible to all.

“By incorporating our local Nigerian languages, we are making our devices more intuitive and relatable, ensuring that millions of Nigerians can interact with their smartphones in the language they love and understand best”.

Seamless Language Transition on Galaxy Devices

Stephen Okwara, Head of Product Management, Samsung Electronics West Africa added, “The new local language feature is designed to deliver a seamless user experience, allowing customers to easily switch between languages. Users can activate Hausa, Igbo, or Yoruba on the Galaxy S25, A26, A36, and A56 by navigating to: Settings > Language & Input > Select Language

“This update enhances smartphone usability, particularly for those who prefer their native language over English, ensuring greater digital inclusivity, enhancing digital literacy and encouraging more users to engage with technology in their native tongues” He concluded.

Availability

Customers can visit all Samsung Experience Stores or authorized retailers in Nigeria to learn more and experience the feature firsthand.


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Sophos Reveals Key Findings: 56% of Cyberattacks Exploit Valid Credentials

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Sophos, a global leader of innovative security solutions for defeating cyberattacks, has released the 2025 Sophos Active Adversary Report, which details attacker behaviour and techniques from over 400 Managed Detection and Response (MDR) and Incident Response (IR) cases in 2024.

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The report found that the primary way attackers gained initial access to networks (56% of all cases across MDR and IR) was by exploiting external remote services, which includes edge devices such as firewalls and VPNs, by leveraging valid accounts.

The combination of external remote services and valid accounts aligns with the top root causes of attacks. For the second year in row, compromised credentials were the number one root cause of attacks (41% of cases). This was followed by exploited vulnerabilities (21.79%) and brute force attacks (21.07%).

Understanding The Speed of Attacks

When analyzing MDR and IR investigations, the Sophos X-Ops team looked specifically at ransomware, data exfiltration, and data extortion cases to identify how fast attackers progressed through the stages of an attack within an organization. In those three types of cases, the median time between the start of an attack and exfiltration was only 72.98 hours (3.04 days). Furthermore, there was only a median of 2.7 hours from exfiltration to attack detection.

“Passive security is no longer enough. While prevention is essential, rapid response is critical. Organizations must actively monitor networks and act swiftly against observed telemetry. Coordinated attacks by motivated adversaries require a coordinated defense. For many organizations, that means combining business-specific knowledge with expert-led detection and response. Our report confirms that organizations with proactive monitoring detect attacks faster and experience better outcomes,” said John Shier, field CISO.

Other Key Findings from the 2025 Sophos Active Adversary Report:

· Attackers Can Take Control of a System in Just 11 Hours: The median time between attackers’ initial action and their first (often successful) attempt to breach Active Directory (AD) – arguably one of the most important assets in any Windows network – was just 11 hours. If successful, attackers can more easily take control of the organization.

· Top Ransomware Groups in Sophos Cases: Akira was the most frequently encountered ransomware group in 2024, followed by Fog and LockBit (despite a multi-government takedown of LockBit earlier in the year).

· Dwell Time is Down to Just 2 Days: Overall, dwell time – the time from the start of an attack to when it is detected – decreased from 4 days to just 2 in 2024, largely due to the addition of MDR cases to the dataset.

· Dwell Time in IR Cases: Dwell time remained stable at 4 days for ransomware attacks and 11.5 days for non-ransomware cases.

· Dwell Time in MDR Cases: In MDR investigations, dwell time was only 3 days for ransomware cases and just 1 day for non-ransomware cases, suggesting MDR teams are able to more quickly detect and respond to attacks.

Ransomware Groups Work Overnight: In 2024, 83% of ransomware binaries were dropped outside of the targets’ local business hours.

· Remote Desktop Protocol Continues to Dominate: RDP was involved in 84% of MDR/IR cases, making it the most frequently abused Microsoft tool.

To shore up their defenses, Sophos recommends that companies do the following:

· Close exposed RDP ports

· Use phishing-resistant multifactor authentication (MFA) wherever possible

· Patch vulnerable systems in a timely manner, with a particular focus on internet-facing devices and services

· Deploy EDR or MDR and ensure it is proactively monitored 24/7

· Establish a comprehensive incident response plan and test it regularly through simulations or tabletop exercises

Read the full It Takes Two: The 2025 Sophos Active Adversary Report on Sophos.com.


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