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YouTube Music Announces the Global Foundry Class of 2022 with Black Sherif and Joeboy joining the program

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YouTube Music onTuesday announced the Foundry Class of 2022 , made up of 30 independent artists representing 15 countries from across the globe.
This year, the class which is the biggest to date, features artists at all stages of their career from different genres- including two African acts, Black Sherif, from Ghana and Joeboy, from Nigeria

The Foundry program which is aimed at assisting the artists  build sustainable careers on their own terms was created in 2015 and has  so far supported 250 independent artists.

Alumni include Arlo Parks, beabadoobee, Dave, Dua Lipa, Clairo, ENNY, Eladio Carrion, girl in red, Gunna, Japanese Breakfast, Kenny Beats, Natanael Cano, Omar Apollo, Rema, Rina Sawayama, ROSALÍA, Saba, Snail Mail, Tems, Tenille Arts and many more talented musicians.

Foundry artists are recognised for their storytelling, innovative approach to music and viewed as the next generation entertainers.

YouTube Artist Partnerships Lead, Naomi Zeichner shared, “It’s no small task to be an artist in 2022, working to find stability, fulfillment, and fans who get it.

Foundry celebrates the courage of independent artists and the communities that surround them. Our global team is lucky to be their champion and reduce barriers on their journey, every step of the way.”

The 2022 Foundry Class reinforces YouTube’s commitment to supporting Sub-Saharan artists as next generation global music stars; playing a part in developing individual talent in the region.

The Foundry programme ensures that artists can be independent and still have a successful career in music with the support of platforms like YouTube and this year will power two programs, the Foundry Class of 2022 and the independent release support.

Joeboy said, “Being an independent artist simply requires me to be at the center of all of my dealings as a creative. Aside from creating the music, I have to carry out due diligence to make sure I am making the right decisions every now and then.”

SSA YouTube Music Lead, Addy Awofisayo shared, “We believe that lowering the barrier to entry that unlocks opportunities for music artists to create and connect with a global audience is crucial. But beyond that, Foundry will assist the music artists participants in navigating a new increasingly digital industry as they connect with fans and generate revenue.”

Foundry is designed for independent artists who have a vision for their own success and to help them navigate the demands of today’s music industry. YouTube provides partner strategy support, marketing promotion, and seed funding for content development that can be used for experimenting with new music to diversifying video creation formats.

Black Sherif said, “Success as an independent artist is connecting with one more person on any level through my music. Once that is constantly achieved, in my opinion, everything else will follow. Being a Foundry artist for me means a strong global platform with support to visually take my expression to the next level and reach more people in the process.”

Below is the full list of the Foundry Class of 2022:

Name

Country

Amari’ Noelle

United States

Ashley Cooke

United States

ART

Germany

ÀVUÀ

Brazil

BabyTron

United States

BIBI

South Korea

Black Sherif

Ghana

Bruses

Mexico

Danielle Ponder

United States

French The Kid

United Kingdom

Genesis Owusu

Australia

Haru Nemuri

Japan

Joeboy

Nigeria

Jossman

Colombia

Kader Diaby 4Real

France

Kaike

Brazil

Kayan

India

Magdalena Bay

United States

Mehro

United States

Nemahsis

Canada

Noor Chahal

India

Obongjayar

United Kingdom

RIMON

Netherlands

Roxane Bruneau

Canada

Skiifall

Canada

Snow Tha Product

United States

Sudan Archives

United States

Thuy

United States

TSHA

United Kingdom

Yoss Bones

Mexico


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Fines: Meta Threatens to Shut Down Facebook, Instagram in Nigeria

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Meta may shut down its Facebook and Instagram services in Nigeria in protest against the substantial fines imposed by multiple government agencies.

Fines: Meta Threatens to Shut Down Facebook, Instagram in Nigeria

The tech giant has been ordered to pay nearly $300 million in fines in Africa’s most populous nation, following regulatory demands which Meta described as “unrealistic.”

In July 2024, the Federal Competition and Consumer Protection Commission (FCCPC), imposed a $220 million fine on Meta for allegedly discriminatory and exploitative practices against Nigerian consumers.

The commission stated that Meta had failed to engage a Data Protection Compliance Organisation and had not submitted a Nigeria Data Protection Regulation audit report for two consecutive years.

Similarly, the Advertising Regulatory Council of Nigeria (ARCON), demanded $37.5 million over unapproved advertising, while the Nigerian Data Protection Commission (NDPC), announced a $32.8 million fine for an alleged data privacy breach.

Meta challenged the decisions at the Federal High Court in Abuja but was unsuccessful, as the court upheld the fines in a ruling delivered last week.

The court directed the company to comply with payment by the end of June, but Meta has indicated it may not do so, according to the BBC.

“The applicant may be forced to effectively shut down the Facebook and Instagram services in Nigeria in order to mitigate the risk of enforcement measures,” the company stated in court documents.

Responding to the NDPC’s assertion that Meta’s data processing could expose Nigerian users to health and financial risks, the company said the agency had failed to “properly interpret the laws guiding data privacy.”

 

 

 

 

 

 

 

 


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Premier League Fever Builds as MTN Nigeria Stages Dual-City Watch Parties This Weekend

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As the Premier League season enters its final stretch, MTN Nigeria is set to stage simultaneous watch parties in Abuja and Uyo on Sunday, May 4, giving football fans a shared space to experience the highs and lows of matchday.

The events, scheduled for Farm City in Wuse and Pyramid Lounge & Grill in Uyo, are expected to attract large turnouts as MTN continues to deepen its connection with football audiences nationwide.

The line-up for the day includes four Premier League fixtures, culminating in a marquee showdown between Chelsea and Liverpool. Earlier games such as Brentford vs Manchester United, Brighton vs Newcastle, and West Ham vs Tottenham will round out a packed viewing schedule. With top four ambitions, title races, and European dreams on the line, the fixtures promise high-stakes drama and entertainment.

MTN’s EPL watch parties have grown into a recurring highlight for fans who want more than just a screen, they want atmosphere. This weekend’s events will feature expansive screen setups, branded fan zones, and side attractions including live trivia and merchandise giveaways.

For MTN, the activations represent an opportunity to tap into the communal spirit of football, a sport that unites Nigerians across regions and loyalties. The brand’s involvement in football has steadily evolved from sponsorship to full-scale experiences, allowing it to build affinity with youth audiences and sports lovers alike.

In recent years, MTN has emerged as a key driver of fan engagement through its partnership with SuperSport and broader investment in Nigeria’s football ecosystem. These dual-city events reflect that strategy in motion, bringing the Premier League closer to the streets and ensuring fans are not just spectators, but participants in the global game.

With anticipation running high and bragging rights on the line, Sunday’s watch parties are shaping up to be a celebration of sport, identity, and the power of community on and off the pitch.


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 Telecoms Services Resume in Kogi State as Telcos, Govt Resolve Dispute

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 Gbenga Adebayo, chairman of ALTON,
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Telecommunications services disrupted in Kogi State have resumed following a resolution of the dispute between MTN Nigeria and the state government, the Association of Licensed Telecoms Operators of Nigeria (ALTON) has said.

 Telecoms Services Resume in Kogi State as Telcos, Govt Resolve Dispute

Gbenga Adebayo, chairman of ALTON, told TVC News that the issues that led to the shutdown of telecom masts in the state, primarily affecting MTN, had been addressed, paving the way for service restoration.

TVC News earlier reported that businessmen and women were counting their losses as they suffered the impact of a shut down of telecommunication service in Kogi State

Over the past two weeks, telecoms connectivity had been erratic, with competing brands experiencing glitches, particularly in the Lokoja metropolis.

The State government suspended the operations of some telecom services citing unpaid taxes and fibre-related dues.

The shutdown stemmed from a compliance dispute between MTN and the Kogi State Utility Infrastructure Management and Compliance Agency, which accused the telecom giant of violating operational rules and under-declaring the extent of its optic fibre network coverage in the state.

 


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