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YouTube Music Announces the Global Foundry Class of 2022 with Black Sherif and Joeboy joining the program

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YouTube Music onTuesday announced the Foundry Class of 2022 , made up of 30 independent artists representing 15 countries from across the globe.
This year, the class which is the biggest to date, features artists at all stages of their career from different genres- including two African acts, Black Sherif, from Ghana and Joeboy, from Nigeria

The Foundry program which is aimed at assisting the artists  build sustainable careers on their own terms was created in 2015 and has  so far supported 250 independent artists.

Alumni include Arlo Parks, beabadoobee, Dave, Dua Lipa, Clairo, ENNY, Eladio Carrion, girl in red, Gunna, Japanese Breakfast, Kenny Beats, Natanael Cano, Omar Apollo, Rema, Rina Sawayama, ROSALÍA, Saba, Snail Mail, Tems, Tenille Arts and many more talented musicians.

Foundry artists are recognised for their storytelling, innovative approach to music and viewed as the next generation entertainers.

YouTube Artist Partnerships Lead, Naomi Zeichner shared, “It’s no small task to be an artist in 2022, working to find stability, fulfillment, and fans who get it.

Foundry celebrates the courage of independent artists and the communities that surround them. Our global team is lucky to be their champion and reduce barriers on their journey, every step of the way.”

The 2022 Foundry Class reinforces YouTube’s commitment to supporting Sub-Saharan artists as next generation global music stars; playing a part in developing individual talent in the region.

The Foundry programme ensures that artists can be independent and still have a successful career in music with the support of platforms like YouTube and this year will power two programs, the Foundry Class of 2022 and the independent release support.

Joeboy said, “Being an independent artist simply requires me to be at the center of all of my dealings as a creative. Aside from creating the music, I have to carry out due diligence to make sure I am making the right decisions every now and then.”

SSA YouTube Music Lead, Addy Awofisayo shared, “We believe that lowering the barrier to entry that unlocks opportunities for music artists to create and connect with a global audience is crucial. But beyond that, Foundry will assist the music artists participants in navigating a new increasingly digital industry as they connect with fans and generate revenue.”

Foundry is designed for independent artists who have a vision for their own success and to help them navigate the demands of today’s music industry. YouTube provides partner strategy support, marketing promotion, and seed funding for content development that can be used for experimenting with new music to diversifying video creation formats.

Black Sherif said, “Success as an independent artist is connecting with one more person on any level through my music. Once that is constantly achieved, in my opinion, everything else will follow. Being a Foundry artist for me means a strong global platform with support to visually take my expression to the next level and reach more people in the process.”

Below is the full list of the Foundry Class of 2022:

Name

Country

Amari’ Noelle

United States

Ashley Cooke

United States

ART

Germany

ÀVUÀ

Brazil

BabyTron

United States

BIBI

South Korea

Black Sherif

Ghana

Bruses

Mexico

Danielle Ponder

United States

French The Kid

United Kingdom

Genesis Owusu

Australia

Haru Nemuri

Japan

Joeboy

Nigeria

Jossman

Colombia

Kader Diaby 4Real

France

Kaike

Brazil

Kayan

India

Magdalena Bay

United States

Mehro

United States

Nemahsis

Canada

Noor Chahal

India

Obongjayar

United Kingdom

RIMON

Netherlands

Roxane Bruneau

Canada

Skiifall

Canada

Snow Tha Product

United States

Sudan Archives

United States

Thuy

United States

TSHA

United Kingdom

Yoss Bones

Mexico


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Telecom

TD Africa Empowers Nigerians with Sustainable Energy Solutions

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TD Africa, a leading technology distribution company in Africa, has unveiled its Green Hero Initiative, a groundbreaking program designed to tackle Nigeria’s persistent energy challenges and promote the adoption of sustainable energy solutions.

This initiative underscores TD Africa’s commitment to advancing cleaner, more affordable energy alternatives for Nigerian households and businesses.

As the cost of fossil fuels continues to rise, the urgency for a shift to renewable energy has never been more apparent. Recognizing this need, TD Africa has partnered with global industry leaders Huawei and EcoFlow to introduce innovative renewable energy solutions tailored to meet the unique needs of Nigerian consumers.

“The Green Hero Initiative is more than just a product launch; it’s a commitment to a sustainable future,” said Chidiebere Nwabuko, Business Manager, Renewable Energy Solutions at TD Africa. “We’re empowering Nigerians to take control of their energy needs, reduce their carbon footprint, and enjoy the benefits of reliable, clean power.

“By partnering with global leaders like Huawei and EcoFlow, we’re bringing cutting-edge technology to the market that is not only affordable but also tailored to the specific needs of our customers and Nigerians across the country.”

Through the Green Hero Initiative, TD Africa is offering a variety of renewable energy solutions that cater to diverse energy needs. These solutions include the powerful Huawei ISite Power M, ideal for powering homes and small businesses, and Huawei ISite Power S, designed for commercial and industrial applications.

Additionally, EcoFlow’s portable power stations are made up of the River series and Delta series that attend to the needs of low and mid-range Nigerians and provide a convenient and clean energy source for residential homes, small and medium businesses and outdoor activities or backup power.

By promoting the adoption of renewable energy, TD Africa is committed to significantly reduce carbon emissions and contribute to a more sustainable and environmentally friendly future for Nigeria. The company’s Green Hero Initiative is a significant step towards achieving this goal.

To ensure accessibility, TD Africa has made these solutions available through various online platforms. Consumers can conveniently shop for these products at justownitapp.com or KongaPlus via konga.com. Authorized partners of TD Africa can also access the range of offerings through the TD SuperApp at superapp.tdafrica.com.

 


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Banigbe, 9Mobile CEO Emphasizes the Need for Significant Investment in Infrastructure to Ensure Quality of Service

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Obafemi Banigbe, 9mobile CEO, has added his voice to the ongoing discussion on the proposed tariff hike, highlighting the telecom industry’s critical role in Nigeria’s economic growth.

He said “The telecom industry is a critical enabler of economic growth, but we are facing unprecedented challenges. We must find a balance between affordability and sustainability to ensure the industry remains viable and continues to provide quality services to Nigerians. The current situation has not achieved that balance, which is why we are having this conversation about sustainability,”

According to him, the industry is facing significant challenges, including macroeconomic headwinds, rising operational costs, and declining profitability. He emphasized that these challenges threaten the industry’s sustainability and ability to invest in infrastructure and quality of service.

“As you can imagine, both our capital and operational costs have risen dramatically, mainly because many of these costs are denominated in foreign currency or indexed to it, while our revenues are in local currency.

For instance, the Naira, which was previously around 400 to 450, has now officially surpassed 1,500—representing a nearly 350% increase in just the past two years.

This foreign exchange devaluation has caused our costs to surge. Even though the industry is seeing growth in top-line revenue, the increase in local currency revenue has not kept pace with the rising cost base,” he explained.

Banigbe’s comments come as the telecom industry continues to navigate the complexities of the proposed tariff hike. While some stakeholders have expressed concerns about the potential impact on consumers, others have argued that the hike is necessary to ensure the industry’s long-term sustainability. The telco chief said that if the sector does not remain viable, customers will not receive the services they expect.

Drawing from 9mobile’s experience, he pointed out that a lack of investment in recent years has led to a decline in service quality, causing customers to switch to competitors that offer better quality.

He stressed that this situation poses a significant threat to the industry’s sustainability.

“What we are saying is that every business must generate enough revenue to cover its costs and allow for reinvestment into the business. If we fail to generate sufficient revenue, we will have no choice but to borrow, either from shareholders or the capital market.

“Over the past two years, this is what many of us have been forced to do. However, this is not sustainable in the long term, as it will eventually become impossible to continue borrowing without a clear plan for repayment.”


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Meta drops fact-checking, loosens its content moderation rules

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Social media giant Meta announced Tuesday, January 7, a major shift in its content moderation policies, including ending its third-party fact-checking program in the United States.

“We’re going to get rid of fact-checkers and replace them with community notes similar to X (formerly Twitter), starting in the US,” Meta Founder and CEO Mark Zuckerberg stated on social media.

Zuckerberg justified the change, claiming “fact checkers have just been too politically biased and have destroyed more trust than they’ve created, especially in the US.”

Meta’s announcement echoed criticisms from Republicans and X-owner Elon Musk, who have accused fact-checking initiatives of censorship.

The billionaire added, “Recent elections feel like a cultural tipping point towards, once again, prioritizing speech.” His remarks came amid efforts to rebuild ties with US President-elect Donald Trump, including a $1 million donation to Trump’s inauguration fund.

Zuckerberg also revealed that Meta platforms, including Facebook and Instagram, will simplify their content policies and remove several restrictions on topics such as immigration and gender, arguing they are “out of touch with mainstream discourse.”

Trump has previously criticized Meta and Zuckerberg, accusing the company of liberal bias. His Facebook account was suspended following the January 6, 2021, Capitol attack but was reinstated in early 2023.

In a further attempt to mend relations with Trump, Zuckerberg recently dined with the former president at his Mar-a-Lago resort in November.

Additionally, Meta added Ultimate Fighting Championship (UFC) President Dana White, a known Trump ally, to its board of directors. Meta further announced it would reverse its 2021 policy of reducing political content on its platforms.

The company will instead allow users greater control over the amount of political content they see across Facebook, Instagram, and Threads.

AFP currently collaborates with Facebook’s global fact-checking program, operating in 26 languages with around 80 organizations providing fact-checks for Facebook, WhatsApp, and Instagram.


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